Impact Pricing

Steven Forth is a Partner in Ibbaka, a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. Steven is what I consider one of the great pricing thinkers in our industry. In this episode, Steven shares Ibbaka’s approach on raising prices, especially during inflation, as he discusses what’s expected to happen in the pricing world next year, given all the events that’s been around this 2022.   Why you have to check out today’s podcast: Find out why you should first segment your customers and treat them differently before you raise your prices; Learn how to approach a price increase, especially during inflation; and Discover what’s possible to happen in the pricing world in 2023, especially with concerns of inflation and recession around   “Learn how to build value models, and connect them to prices.” – Steven Forth   Topics Covered: 01:18 – Steven’s perspective on whether people should be thinking about raising prices