Synopsis
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
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![Why the transaction moment is the new frontline for performance marketing]()
Why the transaction moment is the new frontline for performance marketing
30/06/2025 Duration: 14minRokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025
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![Nissans marketing challenge]()
Nissan's marketing challenge
25/06/2025 Duration: 21minNissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.
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![Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead]()
Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead
18/06/2025 Duration: 22minCMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies
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![Snap’s new CMO on building a better ad platform]()
Snap’s new CMO on building a better ad platform
11/06/2025 Duration: 20minSnap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.
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![Marketing job market trends]()
Marketing job market trends
04/06/2025 Duration: 21minWe take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.
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![How Maesa Beauty builds beauty and wellness brands]()
How Maesa Beauty builds beauty and wellness brands
28/05/2025 Duration: 23minThe company just debuted its first intimate care line
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![How Surfside is riding the vodka tea wave]()
How Surfside is riding the vodka tea wave
21/05/2025 Duration: 22minStateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.
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![How phone company Nothing relies on viral moments and earned media to build its brand]()
How phone company Nothing relies on viral moments and earned media to build its brand
14/05/2025 Duration: 24minNothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.
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![How Xochitl tortilla chips plan to grow brand awareness]()
How Xochitl tortilla chips plan to grow brand awareness
07/05/2025 Duration: 24minCEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new look
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![Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once]()
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
30/04/2025 Duration: 22minJerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
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![How Roundel is leading retail media 3.0 with data, scale and shopper trust]()
How Roundel is leading retail media 3.0 with data, scale and shopper trust
28/04/2025 Duration: 17minRoundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
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![From Method to Dropps, Dorward looks to repeat success]()
From Method to Dropps, Dorward looks to repeat success
23/04/2025 Duration: 23minCEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.
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![How Rowan grew from piercing ears at Target to operating its own shops]()
How Rowan grew from piercing ears at Target to operating its own shops
16/04/2025 Duration: 22minCMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
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![How Nordstrom’s retail media network has evolved and what’s next]()
How Nordstrom’s retail media network has evolved and what’s next
09/04/2025 Duration: 20minVP Aaron Dunford talks about moving from transactional to experiential
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![Whats next for Athletic Brewing]()
What's next for Athletic Brewing
02/04/2025 Duration: 23minCMO Andrew Katz on expanding availability and withstanding new competition
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![How footwear brand HeyDude is using parent Crocs marketing playbook]()
How footwear brand HeyDude is using parent Crocs marketing playbook
26/03/2025 Duration: 21minCMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney
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![Volkswagen and Saturday Night Live]()
Volkswagen and Saturday Night Live
19/03/2025 Duration: 22minRachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.
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![How Samsung is using creators to develop AI smartphone features]()
How Samsung is using creators to develop AI smartphone features
12/03/2025 Duration: 24minCMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AI
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![Inside the marketing playbook of Major League Soccer]()
Inside the marketing playbook of Major League Soccer
05/03/2025 Duration: 25minCMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league
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![Behind the rise of 7 Brew coffee chain]()
Behind the rise of 7 Brew coffee chain
26/02/2025 Duration: 27minCMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy
