Ultimate Marketer

Informações:

Synopsis

It's time to get serious about business, brother! Join host Orlando Rios for a weekly no-holds-barred introspective on all things marketing.

Episodes

  • #36 Average Sucks with Michael Bernoff

    19/05/2020 Duration: 32min

    Michael Bernoff is a leader in personal and professional development and is the author of the forthcoming book, "Average Sucks." In this episode, we discuss work ethic, how convenience ruined our confidence, and creating automatic behavior.  Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #35 Your Marketing Questions Answered

    12/05/2020 Duration: 34min

    In this episode, we answer your questions on the importance of SEO, proper local-based Facebook ads, the key elements to successful landing pages, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Save 10%  with code ULTIMATE at Dropkickads.com

  • #34 No Mo' CBO, Ad Trolls, and Shopify

    05/05/2020 Duration: 28min

    In this episode, we discuss why Facebook recently decided to scrap mandatory Campaign Budget Optimization, how to deal with ad trolls, and my new favorite Shopify App. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Save 10%  with code ULTIMATE at Dropkickads.com

  • #33 The State of Pinterest with Laura Rike

    28/04/2020 Duration: 33min

    Laura Rike is a consultant to businesses, entrepreneurs, and influencers that want to make an impact on Pinterest. In this episode, we discuss the state of Pinterest in a marketing plan, new ways to utilize the platform, and how to find and measure success. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #32 No-Holds Barred on Marketing with Christopher Lochhead

    21/04/2020 Duration: 31min

    Christopher Lochhead is a three-time Silicon Valley CMO, author, and chart-topping business podcaster. In this episode, we discuss the state of marketing and business, the impact of a looming recession, job automation, and how to niche down so you can be legendary by being different. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #31 Saturday Marketing Superstars: Google Observation Ads

    18/04/2020 Duration: 09min

    Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge bombs to help YOU become a Marketing Superstar! This week, we discuss Google observation audience ads and why they should be part of your total paid ad strategy. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #30 Building an Authentic Brand with Laura Bull

    14/04/2020 Duration: 31min

    Laura Bull is a branding and marketing expert, was the youngest marketing executive ever at Sony Music Nashville, and is the author of a new book, From Individual To Empire. In this episode, we'll discuss her work with branding musicians at Sony Music Nashville, the death of 1960's marketing, and the five P's of thriving influencers. *Note: This podcast was recorded late pre-pandemic in late February.

  • #29 Amazon Sellers and the Coronavirus Pandemic with Greg Bastin

    07/04/2020 Duration: 27min

    With a global pandemic in motion, many aspects of daily life and business have changed. For the Amazon seller, this is no different. In this episode, we talk with our friend and Amazon expert Greg Bastin of Opportuniteas supplements.  We'll talk about how the entire landscape has changed for Amazon sellers and what the future looks like from here.

  • #28 Saturday Marketing Superstars: Facebook Static Ads

    04/04/2020 Duration: 09min

    Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge bombs to help YOU become a Marketing Superstar! This week, we discuss Facebook static ads and why they should be part of your ad set arsenal. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #27 Building Relationships with AJ Harbinger of The Art of Charm

    31/03/2020 Duration: 31min

    AJ Harbinger is a relationship and networking expert and founder of The Art of Charm. In this episode, we discuss building personal and business relationships virtually and in person, including how to get over fears of introduction, remembering names, social confidence and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios

  • #26 Saturday Marketing Superstars: Lookalike Audiences

    28/03/2020 Duration: 07min

    Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge bombs to help YOU become a Marketing Superstar! This week, we discuss Facebook lookalike audiences and how to make sure you're fully utilizing them. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #25 The New Normal with Carlos Gil

    25/03/2020 Duration: 29min

    Carlos Gil is the author of The End of Marketing and is an acclaimed speaker and expert on personal branding. In this episode, we talk about becoming resourceful, the ethics of marketing during a pandemic, and how marketing and business will now be forever changed. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #24 Uncertain Times and Your Questions Answered

    24/03/2020 Duration: 32min

    Marketers and business owners have a lot of thoughts running through their heads right now. None of us have ever faced something like this before and we're all feeling some uncertainty. In this episode, we'll answer your questions about spending on Facebook ads, Google search ads, learning opportunities, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

  • #23 Special Edition: Thoughts on Marketing and Business During the Current Covid-19 (Coronavirus) Crisis

    17/03/2020 Duration: 27min

    With the uncertainty we're all facing right now during the Coronavirus crisis, we felt it was necessary to address some of the thoughts and questions many business owners and entrepreneurs may be having. In this special edition episode, we'll discuss what being an entrepreneur is (and isn't), creating a contingency plan, what to do with Facebook Ads, creating opportunity and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios For Show Notes and awesome ad help, visit DropkickAds.com

  • #22 Creating Winning Video Ads with Daniel Harmon of The Harmon Brothers

    10/03/2020 Duration: 33min

    Daniel Harmon is the co-founder of the Harmon Brothers ad agency, which is responsible for over 1.5 billion video views and over $350 Million in sales. Some of their biggest successes include ad spots for Squatty Potty, Poo-Pourri, and Purple Mattresses. In this episode, we discuss the formation of their biggest campaigns, the core principles to great video ads, great content on a low budget, tips for writing scripts, and creating quality productions. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios For Show Notes and awesome ad help, visit DropkickAds.com

  • #21 How To Be A CEO with David Mandell

    03/03/2020 Duration: 36min

    David Mandell is a serial entrepreneur, having co-founded several companies and is also a mentor for TechStars, helping startups and entrepreneurs at various points of their development. In this episode, we discuss the characteristics of a great CEO including when to scale, seeking capital, building a team, company culture, and when to call it quits. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios

  • #20 Your Marketing Questions Answered

    25/02/2020 Duration: 37min

    In this episode, we'll take your questions on Facebook ad failures, customer lifetime value, utilizing email campaigns, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios

  • #19 Creating Online Courses with Melissa Guller of Teachable

    18/02/2020 Duration: 45min

    Melissa Guller is the Head of Marketing Engagement at Teachable, a platform that helps people create and sell online courses. In this episode, we tackle the hurdles and simplify the steps of creating and selling an online course. We also hear amazing success stories that will leave you inspired, no matter what you're an expert in! Show Timestamps available at https://dropkickads.com/podcast Follow host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios

  • #18 Trust-Building and the Next Wave of Entrepreneurs with Sharon Vinderine

    11/02/2020 Duration: 34min

    Sharon Vinderine is an award-winning entrepreneur, the founder of Parent Tested/Parent Approved, and has been featured on over 200 shows. In this episode, we discuss trust-building, creating a community, finding the right team, and the next wave of entrepreneurs: kids! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios

  • #17 One Million Followers with Brendan Kane

    04/02/2020 Duration: 27min

    Brendan Kane is an innovative strategist for Fortune 500 corporations, brands, and celebrities. He’s also the author of One Million Followers - how he built a massive following in just 30 days. In this episode, we discuss building a social following, how to fix low engagement, create better content, and his case study on working with Taylor Swift. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios

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