Ultimate Marketer

We're back with a new episode and this week we're talking about some of the latest thoughts and strategies going on in the world of Facebook ads. Is it time to start really thinking more about top-of-funnel content and non-conversion-based campaigns? We'll discuss. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon. In this episode, we'll hear his story about building his gym and brand through pure grit and determination, his early adoption of content marketing, and his utilization of social media to boost his brand.

Robert Althuis is the founder of a mindfulness organization that helps clients and businesses find their way and is also the author of the new book "Never Enoughitus" a story of success, emptiness, and overcoming. In this episode, we'll discuss how to find what you really want as an entrepreneur and how to make sure life doesn't pass you by.

One of the positives of Twitter in 2020 was the growth of a new marketing community looking to network, make friends, and really just be there for each other. The initial catalyst for #MarketingTwitter was Christina Garnett, a digital marketing strategist and social listening analyst. In this episode, we'll talk with Christina about the Marketing Twitter community as well as best practices for the platform. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

We're kicking off the new year with questions from YOU! In this episode, we talk about Facebook ad performance, growing Instagram followers, Google search on a budget, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Apple's upcoming iOS14 update may impact Facebook advertiser's ability to target and track customers as we currently know it. So how is Facebook reacting, and why is this important to you? In this episode, I'll go through the actuality of these changes having an impact, why Facebook's retaliation campaign is laughable, and most importantly, how this all affects you as a marketer. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

We continue the get-to-know-me series with the next stop on my career path, a three-year stint as social media coordinator at Fleshlight. In this episode, I'll tell you how I ended up working at this adult novelty company, why I'm amazed I survived, and the lessons I learned from the experience. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

When I was 19, my life was hit by an event and an interest that thrust me into entrepreneurship. In this episode, I'll tell you the story about how I started my first business – a nationally distributed music magazine, which then spawned the launch of a music festival. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

If you're not utilizing email marketing correctly, you're missing out on increased customer lifetime value and so much more. In this episode, I'll go through my recommended email marketing flows and setups, as well as how you should think about and utilize your email list. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service. Want to try Klaviyo for free? Hit this link... https://tagus.in/getklaviyo

It's not a matter of if, but when your ad access or account will be restricted or disabled by Facebook. In this must-listen episode, I'll go through my personal experience and how you can prevent the ultimate disaster for your business. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Black Friday and Cyber Monday 2020 weekend is quickly approaching, and we want to get you ready with a special two-episode series! In episode two, we'll go through setting up Facebook ad campaigns for past and potential customers and taking full advantage of email lists. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Black Friday and Cyber Monday 2020 weekend is quickly approaching, and we want to get you ready with a special two-episode series! In episode one, we'll go through the elements of choosing successful sales offers, the core promos you need to have, and why a dedicated traffic lander may be your key to success. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Xenia Muntean is the founder of Planable, a content marketing collaboration platform. In this episode, we learn about the importance of content, the best way to manage it in today's fast paced world, collaborating with new platforms like TikTok and Reels, and more! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Nicholas Hinrichsen is a serial entrepreneur that co-founded a peer-to-peer car selling service he and his partner ultimately sold to Carvana. In this episode, we discussed the process of starting, funding, and eventually selling a company.  We'll also learn ways to identify winning ideas and moving forward on them. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we've got a Facebook Ads update that will impact how you design images for your campaigns. We're super stoked about it! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

John Vuong is the owner of Local SEO Search in Canada and host of the Local SEO Today podcast. In this episode, we reminisce on the days of the Yellow Pages, the current state of SEO, and the latest strategies to compete in local markets. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Our Founders Series features the stories of entrepreneurs and the businesses they created. We will learn how their ideas went from concept to launch and all of the wins and losses along the way. In this episode, we talk with Jeroen Corthout, co-founder of Salesflare, a CRM that helps automate your data and build relationships. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Genevieve Piturro is the founder of the non-profit organization Pajama Program and now the author of a new book, Purpose Passion and Pajamas (How to transform your life, embrace the human connection, and lead with meaning). In this episode we talk about her initial career as a TV marketing executive, starting and running a non-profit, finding your true calling, and adding purpose to our life and work. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Dr. Judith Briles is a publishing and book marketing expert, appropriately known as "The Book Shepherd." In this episode, we discuss how to mover forward on a book idea, organizing and preparing the content, and ultimately publishing and marketing the final product. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Nick Loper is a master of the side hustle. Appropriately, he's also the owner of the website Side Hustle Nation! In this episode, we discuss the early years of affiliate marketing, side hustles you can start now, and how to transition to true semi-passive income Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!