Paid Traffic Lab

Spencer and Kevin will be covering cold traffic, warm targeting, and warm segmentation. So stay tuned as they dive into each of these segments! Highlights What is Cold Targeting Building an audience Elements of Cold Targeting Running traffic to cold audiences Understanding Warm Targeting and Warm Segmentation Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this episode of Paid Traffic Lab, Spencer and Kevin talk about using social media for your business. This can be for the organic content side and also for the paid advertising side. If you have questions about this topic, this episode is full of information so stay tuned and enjoy! Highlights Three categories for social media in your business  Insights about solopreneurs Creating social profiles Business to consumer Connecting with people Doing social media Paid Ads and your personal brand Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

If you've ever wanted to understand how Facebook ad split testing actually works and how to get the most out of it, this is the episode to listen to because Kevin and Spencer cover so many different subtopics about tests, limitations, the difference between split testing and dynamic ads, and so much more. Stay tuned and enjoy this episode! Highlights A differentiator between split testing and dynamic ads Understanding dynamic ads What can you split test? A split testing platform Using a short or long headline Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In today’s episode, Kevin and Spencer dive into Quora Ads: how they work, where you can find them, the best way to use them, and a whole lot more so stay tuned and enjoy this episode!  Highlights What Quora Ads are best for you Using Quora Ads Creating content for your site When and how to use Quora Ads Using Quora from a content perspective Behavioral targeting Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In today's Paid Traffic Lab episode, Kevin and Spencer talk about how to lower your bit costs, and bit capping. Some of these things are new and fundamental to making you and your lead generation actually work. Stay tuned and enjoy! Highlights: Running a campaign optimization Creating the Ad sets Running an end-date campaign? GDPR Bit Capping Average Bit Costs Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this new Paid Traffic Lab episode, Kevin and Spencer talk about the new Facebook Ad Manager Interface. There are things that Kevin likes and that he hates—see if you agree. They also talk about what has changed, for better or for worse. Stay tuned and enjoy! Highlights Facebook Ad Manager Interface insights Old and New Interface New changes of the Facebook manager interface Kevin's likes and dislikes about the new interface Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this episode, Kevin and Spencer give an overview of what to expect with dynamic ads and CBO campaigns, things that maybe we don't know, and how to tackle the things that you need to know right now. They cover what this means and how people are going to interact with it. They get into the details of images, videos, headlines, descriptions, call to action, and link descriptions. Stay tuned and listen to their insights! Highlights CBO Campaigns and Dynamic Ads When to use the call to action Images, videos, and headlines What is Ad Fatigue Dynamic Ads and Artificial Intelligence What does not include Dynamic Ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Kevin and Spencer talk about Market Segmentation with ads. They also share a strategy that is easily researchable, tells you information about your customers, their buying cycle, and even anticipates what the customer might buy next. Stay tuned and enjoy! Topics Market Segmentation Identifying your audience Running Ads Creating content Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

If you are running ads for your business, how do you decide how many ads you need and how much you should be spending? Kevin and Spencer dive into how often should you advertise on Facebook and other platforms. Stay tuned for surprising strategies that Spencer and Kevin share, and enjoy! Topics Stop advertising? Advertising online  Artificial Intelligence Branding and Social Media Video campaigns Never stop running ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Do you have an idea of how much Facebook Ads cost? You may be surprised by the answer. Kevin and Spencer jump into this topic today to give us all the important information about ads. Stay tuned and enjoy! Topics The distinction between prize, cost, and value Customer Acquisition Cost and Lifetime Value Not running ads What increases the Lifetime Value Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Dynamic Creative Ads: how we use it, and why do we use it? Kevin and Spencer dive into the differences of using images with Dynamic Creative. They explain how to use this feature and how it can lead you to optimization very quickly. If you want to know more about these topics, you should listen to Spencer and Kevin's insights, so stay tuned and enjoy! Topics What are Dynamic Creative ads? How images are used differently with Dynamic Creative Using Dynamic Creative Ads or not? Headlines and Dynamic creative ads Video Ads Split Testing and Dynamic Creative ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Split testing has many potential benefits. Kevin and Spencer explain how it tests different versions of your ads so you can see what works best and improve future campaigns. You know exactly how to get the correct optimization, with the creatives, placement, right audience, and text so your ads can be more profitable. Kevin explains how and why this tool is important and also about the dynamic creatives difference.  Topics: Five variations of Split Testing  Running and understanding different audiences Split testing different audiences Restrictions on split testing Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/  

Reach and Frequency is a tool that's only available in certain parts of the world. On today's episode, Kevin and Spencer dive into the details of how you can start sequencing without reach and frequency, how you can set up custom audiences, change modality, and all there is to know about video ad sequencing. Highlights Setting up custom audiences Changing modality Video ad sequencing eCommerce Sequencing Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Did you know that there is a new buying type on Facebook? Depending on where you live you may be aware of it or not, that's why on today's episode Kevin and Spencer discuss why some tools are only available in certain parts of the world and how this new buying type differs from Facebook’s reach objective, so stay tuned and make sure you are not the last one to find out about all the latest tools at your disposal. Highlights How does this differ from Facebook’s Reach Objective? Ad Sequencing under Reach and Frequency Not available on all accounts yet.  Saw it first in Australia accounts Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Have you ever wondered how to leverage the existing traffic on your website? Listen as Kevin and Spencer talk about the recency, frequency, and monetary value of the traffic that you own and control, and how valuable organic traffic and paid traffic is on your site. This episode is packed with info and tips, so stay tuned and enjoy! Highlights The most valuable people you can target are those that have already had an experience with you. Recency - How long ago they have had an experience. Frequency - How many times they have had an experience. Monetary Value - How much existing clients have spent with you. Campaigns to setup in Infusionsoft, Ontraport, Active Campaign, etc. Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

Kevin and Spencer dive into content marketing and why it’s still important for paid media. They talk about why marketing is not a one-time event, the importance of video content and Facebook Live. You will also hear important information about consumption,  scroll depth, time on page, top of funnel content, and content to build audiences and segment them. Kevin and Spencer explain how to create content to generate leads as well as content to eliminate any doubts or questions. Also, they talk about the bottom of funnel content and content to segment and qualify. There is so much information on this podcast, so don’t miss it, and share it! Highlights Marketing is not a one-time event Video Content - 1 min, 3-5 min, FB Live 10-60 min Consumption - Scroll Depth, Time On Page Building Lookalikes based on the content Top Of Funnel Content Content to build audiences and segment them Middle Of Funnel Content Content to generate leads Content to eliminate any doubts or questions they have leading to the purchas

Today’s topic is the new feature inside of Facebook Business Manager: Facebook Attribution. Many people don’t know about it, but after listening to Kevin and Spencer, you’ll see why this tool is so important. They talk about the requirements, why to create a Business Line and how it needs to be set up in Business Manager, and how to collect only new data. Kevin gives a holistic view of multiple traffic sources leading to conversions, cross-device attribution, and the ability to add custom traffic channels. Listen to this episode to learn everything you need to know about Facebook Attribution!    Links and Resources from this Episode Show Notes paidtrafficlab@gmail.com http://paidtrafficlab.com/

To measure progress you have to pay attention to the core KPIs of your business. Find out what you should be watching, how to measure it and when to optimize. Kevin shares different strategies to follow if you have an e-commerce store or if you are selling digital products.   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

If you aren’t using both image and ad creatives in various sizes you are missing out on the impact you can make with your ad campaigns. We talk about the different kinds of videos you should record, how to shoot film and photos with the various sizes in mind, and how to optimize the length of video for future targeting. Also, find out what metrics you should actually be paying attention to regarding your different creatives.   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/

When you’re focusing on optimization the most common questions are: what should I optimize for?, when should I optimize?, and if I optimize for conversions will it still work with a small budget? Kevin and Spencer cover all these topics along with others to get you the best conversion optimization strategy.   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/