Garlic Marketing Show

Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose.Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining a peer community. Tune in to gain insight into redefining entrepreneurial success and living your vision.What You’ll Learn:The Power of Why, What, and HowWhy Entrepreneurial Freedom Doesn't Lead to Entrepreneurial FreedomWhy People Are Afraid of Creating a VisionDoctor Doug Brackman, Author of DrivenThe Daily Tool 3:3:1 at IMatterImpostor Syndrome of ProductivityHow to Apply the Visionary ForumWhy It's Lonely to Be a Part of the VisionaryOvercoming the Impostor SyndromeConnect with Bob Shenefelt:Website LinkedIn Book

Learn Proven Book Marketing Tactics from a 40+ Book AuthorWant to effectively market your book? Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales.This offers valuable advice for authors looking to promote their books effectively. Learn how to connect with more readers and share your story widely!What You’ll Learn:Challenges of Writing Your First BookSelf-Publishing vs Traditional PublishingConsistent Marketing for BooksGetting Endorsements from Industry ExpertsRepurposing Content into New FormatsPricing Books Above 99 Cents on AmazonThe Power of Tangible Book ExperiencesApplying Disney's Magical Marketing ApproachConnect with Rob Anspach:Website LinkedIn Podcast Rob's books on Amazon: [links to top 3 books]Rob

In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth.

Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online. Join me, and let's transform your digital narrat

Ready to revolutionize your marketing strategy? In a must-watch episode, Jessica from Tulip Media Group reveals the key shifts that plummeted their customer acquisition costs from $40,000 to an astonishing $4,000. Find out how they cracked the code on PPC and organic SEO, why a top-notch website is your best sales agent, and how merging print and digital could be the game-changer you've been looking for. Plus, get a sneak peek into the future with their exploration of augmented reality in print marketing. If you're serious about optimizing your marketing budget, this episode is a must-watch packed with invaluable insightsWhat You’ll Learn:The BANT method to lower Sales TimeHow AI is Bringing Print BackCreating a Magazine Strategy to Drive Your BusinessThe Rise of Augmented Reality (AR)Engagement through QR Codes: Bridging the Gap Between Print and DigitalConnect with Jessica Embree:Website LinkedIn BookInstagram FacebookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow y

Dean Steinman, President of Ortho Marketing, reveals key strategies for achieving the #1 rank on Google—a feat he's accomplished for 98% of his clients. He uncovers why patients drive long distances for specific orthodontists and outlines methods for increasing practice referrals. Steinman stresses the crucial role of consistent follow-up and warns against over-reliance on traditional dental software. With an emphasis on adaptability in the face of evolving online leads and AI technologies, he provides targeted advice for excelling in Invisalign marketing and shares actionable tips for expanding orthodontic practices.Don't be left in the digital dust—adapt, evolve, and dominate your market with Dean Steinman's proven strategies. Your journey to becoming the #1 Invisalign practice starts now.Are you ready to transform your practice's future?What You’ll Learn:Strategies for Achieving Top-Tier Status in Invisalign Service.High Success Rate of Achieving Google's #1 Ranking for Clients.Why One Patient Drives 45 Mi

Explore Jamie Munoz's mastery in the specialized field of fractional integration. Jamie, the visionary behind Catalyst Integrators, provides indispensable advice on pivotal decisions, such as when to consider bringing on an integrator and what qualities to avoid when doing so. The piece delves deep into the benefits and drawbacks of hiring full-time versus fractional integrators and sheds light on crucial management tools like the Vision Traction Organizer. Additionally, the blog offers practical insights like holiday gift ideas for integrators and highlights Jamie's unique approach to team meetings through the Working Genius model. With a nod to a noteworthy Gino Wickman episode, the post is designed to serve as a comprehensive guide for businesses navigating the complex landscape of fractional integration.What You’ll Learn:How to Become a Fractional IntegratorRed Flags in Hiring an IntegratorOptimal Timing for Transitioning to a Fractional IntegratorWhen to Start the Search for an IntegratorTriggering Thoug

Discover the secrets behind Jim Nowakowski, President at Interline Creative Group, Inc., and his 30-year success in the marketing industry. Learn why exceptional service and unique knowledge are essential for growth, and why traditional surveys fall short.Uncover tips on achieving an 80% email open rate, leveraging SEO for lead generation, and mastering the art of the 'backpocket story.' From losing pitches to leveraging YouTube, get actionable insights to transform your marketing strategies.What You’ll Learn:Achieved an 80% Email Open Rate Through Tailored Messaging and Superior SEO Content.How to Use SEO in Email MarketingBuilding Credibility with In-depth ContentImportance of Client FeedbackThe Power of the Backpocket StoryBoosting Professional Growth and Online VisibilityThe Key Role of Emails and Newsletters in Driving People Back to a WebsiteChallenges in Measuring B2B ROIThe Key to Filling CEUsShould You Have Links to the WebsitesThe Two Things to Grow a Marketing Business OnWhat to Do When You Lose a

Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement? From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!What You’ll Learn: Unforgettable Event Planning StrategiesThe Impact of Inflation on Modern EventsMastery of Experience Design for Event SuccessTypes of Networking: Unlocking Connection PotentialRole of Music in Enhancing Event EngagementBridging Speakers and Audience ExperienceHow They Use Toothbrushes to Make the Event BetterMust-Ask Questions for Event Attendee RetentionWhy An

Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters.Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a one-step funnel process that captured 3 million subscribers. Tailored for forward-thinking digital marketers, agency leaders, and entrepreneurs hungry for actionable insights into aligning business strategy with personal aspiration, and harnessing the power of email marketing for unparalleled success.What You’ll Learn:The challenges of handling $20k per month clients Turning Down Big OpportunitiesBuilding a Lifestyle-Centric Media CompanyUnderstanding Newsletter vs. List BuildingTwo Profit-Driving Newsletter Types: Identi

James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs. He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action. Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.What You’ll Learn:The Framing of 1994: Understanding the historical context of technological and financial evolution.Why July 5th, 1994, and May 18th, 1995, were so ImportantThe Difference Between Financial Anxiety and F

In this episode, Kristaps Brencans, AKA "Chris," the SEO expert and CEO of On the Map, reveals the untapped potential of SEO for law firms. He emphasizes the significance of investing in SEO to attract a steady flow of leads and explores the benefits of local SEO and Google Business Profiles.To create a winning strategy, Chris suggests targeting strategic keywords, building a strong content bank, and acquiring quality backlinks to enhance domain authority. Leveraging AI accelerates content creation and boosts creativity with captivating title tags and headings.With a perfect blend of AI and human touch, law firms can unlock explosive growth, gain a competitive edge, and dominate local markets.What You’ll Learn:Content Strategy for SEO SuccessBacklink Building: Improve Domain Authority for RankingsAI in Content Production Balancing Speed and Human TouchFocusing on Specific Terms for SEOUse of Catchy Tags for More ClicksLocal SEO Strategies: Geogrids for Area-Specific VisibilityTransparency and AccountabilityDi

Explore the Untapped Potential of Hispanic Digital Marketing with Liel Levy of Nanato Media! Discover the Top 5 Targeting Segments for Latinos, learn the secrets of effective YouTube Hispanic Marketing, and understand the crucial difference between Translation and Transcreation. Unlock the most valuable Keywords and get the Ultimate Video Content Hack for engaging the rapidly growing Hispanic Market.Don't miss the chance to boost your Click-Through Rates and avoid common mistakes in Latino Marketing. What You’ll Learn:Hispanic Digital Marketing Opportunities ExploredThe 5 segments of Targeting LatinosDigital Marketing's Hispanic Market PotentialTop Search Network for Latino MarketingClick-Through Rates' Value in the Latino MarketHuge Opportunity in YouTube Hispanic MarketingThe Biggest Mistake in Hispanic MarketingTranslation vs. Transcreation  the MOST valuable Keywords in the Hispanic MarketVideo Marketing Tips for the Hispanic MarketUltimate Video Content Hack for HispanicsConnect with Liel LevyW

Bill Fukui, Senior VP Business Development of MedShark Digital and with over 25 years of experience in Plastic Surgery SEO and marketing, joins us for an insightful discussion.Explore the groundbreaking work in onsite optimization during Google's beta stage, the timeless 80/20 rule of digital marketing, and the nuanced truth of long-form content for SEO. Uncover the importance of delivering the right content, ADA compliance for videos, and the evolving trends in video marketing for 2023. Learn about innovative strategies such as the “Selfie Page” for building website authority, mixing video content effectively, and how these led to a 20% to 200% increase in marketing metrics.What You’ll Learn:The First Agency doing Onsite optimization when Google was in the beta stageThe 80/20 rule of Digital Marketing with 25 years of experienceThe half-truth of long-form content for SEOKey for legal video marketingWhat's more important than SEO for your business?Video Marketing Trends for 2023When to do in-depth marketing c

Join us as we welcome Dr. Paul Zak, a renowned Professor, Speaker, Founder & Chief Immersion Officer, and the brilliant mind behind the book "Immersion: The Science of the Extraordinary and the Source of Happiness." Explore groundbreaking insights into neuroscience, including uncovering the brain's valuation mechanism and the application of immersion for mental health improvement. Discover Dr. Zak's innovative techniques for predicting hit songs with 97% accuracy, the unique power of superfans, and the importance of screen size and view length in digital marketing. Delve into personalized experiences with Four Seasons, face reading, emotion-based value organization, and the 30-second dissipation effect. Learn practical tips for charities, and marketers, and how immersion leads to happiness and longevity. Visit besttuesdayever.com for a comprehensive exploration of these revolutionary techniques.What You’ll Learn:Uncovering the Brain's Valuation MechanismDeveloping Neuroscience as a ServicePredicting Hit S

Join Mike Caldwell, an Empathic Marketing Specialist, as he delves into his transformative journey from a challenging setback to marketing prowess. Discover the link between Russel Brunson and a Bouncing House, and how a strategic video skyrocketed a Bootcamp Gym's ROI to 36:1. Dive into the core principles of 'Empathic Marketing,' the pitfalls of Funnel Hacking, and Mike's unique methods for website conversion. Unravel Mike's Double Double Guarantee and insights on overcoming limiting beliefs in offers. Plus, authors, get ready for three innovative ways to monetize your book!What You’ll Learn:Empathic Marketing as the New Age of Customer-Centric StrategiesMike Unique Double Ds Approach for Maximum Marketing ImpactHow a Crappy Shot Video Case Story That Took a Bootcamp Gym from Failing to Fabulous with a 36 to 1 on Ad SpendWhat’s Not Working and Why His Next Campaign FailedWhy Funnel Hacking FailsTransforming Website ConversionIdentifying False Limiting Beliefs to Improve OffersThe 3 Ways Authors Can Make Mor

Unlock expert insights on PPC strategies with Justin Rondeau, a marketer extraordinaire, martech enthusiast, and Co-Owner & President of InvisiblePPC. From the challenges digital agencies face on Google Ads to the industries where PPC underperforms, Justin's expertise illuminates key aspects. Learn the ultimate PPC success formula, uncover the real story behind attribution, and get firsthand accounts of investments like Performance Max. Join us to elevate your PPC game with insights from an industry leader.What You’ll Learn:The Problem with Working with Big SaaSWhat Justin Loves About PPCThe Businesses That Should Be Getting into PPCThe FORMULA for Ultimate PPC SuccessThe One Thing You Need to Make Sure of in Your PPCThe Two Segments That Are Perfect for PPCThe Length of the Sales Cycle That Doesn't WorkThe Industry Justin Won't Work WithThe Surprising Industry Where PPC Never WorksWhy Digital Agencies Don't Succeed on Google AdsThe Gamechanger for PPC Campaigns in Daily WorkThe Unsexy Thing That You Shou

Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. What You’ll Learn:Maximizing Engagement with Longer-Form ContentMaking Your Ad Spend Work For YouThe Importance of High-Quality LeadsUnlocking Promotions with Infeed Video AdsFinding Success in Niche Markets on YouTubeLaunching Your YouTube Journey: Content, Keywords, and RetentionCreating Effective Videos with the AGI Ed

In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies. Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus. Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!What You’ll Learn:Mastering YouTube Ads: Kasim's $200K Monthly Investment JourneyCrucial Client Insight: An Essential Question for Optimal Marketing StrategyOrganic YouTube Strategy for Sustainable SuccessBook Promotion Genius: YouTube Strategy That Hit Number One RankingWhat are t

Are you ready to unlock the future of digital marketing?Alex Melen, the Co-Founder of Smart Sites, shared his expertise on digital marketing in a captivating episode of the Garlic Marketing Show. Focusing on his book "Automotive Search Marketing," Melen emphasizes the importance of SEO and pay-per-click marketing for client acquisition. He also explores the impact of YouTube as a powerful advertising platform and discusses the potential role of chat GPT in the future of Google search. Notably, Melen highlights the risks and rewards associated with chat GPT, including its ability to generate content in various styles and the challenges of input ownership. With insights on the evolving search landscape and the transformative potential of chat GPT, this episode is a must-listen for marketers and business owners seeking to unlock the future of digital marketing.What You’ll Learn:What's Brewing in the Realm of Google?Decoding the Enigma: Virtually Hacking Google's Algorithm for SuccessThe Secret to Better Rankings