The Disruptive Entrepreneur

In the 21st century with social media, and the internet we are all developing multiple careers in different sectors and industries. No one typifies this more than Jayde Nicole. A former Playboy model of the year and now a successful businesswoman investing in hotels, restaurants and nightclubs. Rob interviews Jayde and their conversation takes them from the non-glamorous side of modelling to how making an ethical business doesn’t have to mean sacrificing profit. Listen to a fascinating interview with one of Instagram's biggest influencers hearing how they have been successful in multiple areas. Key Takeaways Is there a non-glamorous side to modelling? I would say that it’s 90% non-glamorous, especially before I made it. I would have to drive for hours, to work for long days for not a lot of pay. There were horror stories working with photographers where there was sexual harassment, or you’re spoken down to. Being a woman in any business is a challenge but especially modelling, people talk to you like you’re

What makes a great leader? As an entrepreneur, it is often frustrating when other people in your business don’t seem to care as much as you do. But sometimes that’s just part of being a leader. Live from the Cayman Islands, Rob talks through what every leader should consider in terms of their skills, behaviours, and actions. From managing your emotions to creating a clear vision this episode gives every entrepreneur the essential knowledge to become a great leader. Key Takeaways Manage your own emotions. This is really important. You could do everything right in your business but letting your emotions get the better of you once, can cause a deal to be ruined or the loss of a client forever. Your business will dramatically grow, the more you grow personally. Managing your emotions is a huge part of this. Be grateful for your challenges. Every problem that arises is an opportunity to grow, learn and do things better. If you can turn anger into a positive attitude then you’ve mastered your emotions, something

Social media is everywhere and most people are using it to develop their content, personal brand and business. However, it’s always changing, tweaking of algorithms, or adding new features which can affect how content producers and users interact with the platform. In this episode, Rob goes through three specific changes that are about to happen in social media which could have a drastic impact on how we use platforms like LinkedIn and Facebook. To find out exactly what those changes are, listen to this episode, to make sure your social media strategy is in line with recent changes. Key Takeaways There is a proposed test on Instagram in Canada, where the number of likes is going to be concealed from users and producers. This could be connected to the prevalence of buying ‘Likes’ on Instagram and the levels of addiction to social media that we are seeing around the world. LinkedIn is now going to allow ‘Lives’. Platforms really like ‘Lives’ because they force users to stay native in their platform and

Quick Marketing Strategies For Business Growth  In today’s episode of Disruptors, Rob reveals three things that you can do to make a huge difference to the growth of your company. Tune in today to discover Rob’s business growth marketing strategies and how you too can implement them in your own business.   KEY TAKEAWAYS  If you are a company that is looking to be more targeted with your marketing, or you're looking to get higher quality clients, or you have clients that spend a reasonable amount of money, that is, you're not selling peanuts and widgets, these three things will make a huge difference in the growth of your company.  The first thing is handwritten letters: This is the most obvious thing in the world but no one receives handwritten letters in the Post anymore. Do you remember 30 years ago when you used to handwrite letters, and we used to get postcards that were handwritten and that's what we used to get in the post and when email took over, no one does handwritten letters? I recommend that

How would you make 100K in 29 days? Rob is set a challenge this week; How would he make 100K in 29 days, by his Psychologist, Entrepreneur, and an Author Ed JC Smith. From his many year's of experience in building a  property and training business, Rob talks through the key steps he would take. From ensuring that you have the right business model, your getting your hustle on and ensuring that you are learning constantly, there are lots of ways you can go to ensure you make 100K by the end of the 29 days. How would you go about earning 100K in 29 days?   KEY TAKEAWAYS I have a property background, so selling property package deals to others could be a good way of starting. You could find a block and make that 100K back in one deal for example. There is a ‘hack’ in England where you can walk into an Estate Agents for free, be shown round properties for free but they don’t charge buyers free only the sellers. Then the second thing I would do is to create a mastermind training business. This has very little o

How do you find high net worth individuals to invest in your property deals? Live at a Marketing Mastermind, Rob talks through some of the best tools and techniques you can use to engage with billionaires and other high-net-worth individuals. These are the people you need to get on board in your business but it can be difficult knowing where to start. From using Linkedin effectively to networking across different events are just two of the ways you can develop your contact list. If you are currently in search of finance for your deals and don't know where to start this is the place to start. Key Takeaways Finding people on LinkedIn is a good strategy for approaching high net worth individuals. An approach that doesn’t work well is to contact people through direct messages asking them up front for money. Everyone knows this is an annoying way of approaching people. You have to be strategic in your searches. Look to other people who are like the person you are targeting. You can start by connecting or followi

Why settle for aiming to be a millionaire if you could just go for it and set your goal to be a billionaire? In this episode of the Disruptors Podcast, Rob chats with Martin Fridson, a CFA and the author of “How To Be A Billionaire.” Martin’s book has been one of the top non-fiction bestsellers and has helped many people on reaching – not just getting near – their goals. Discover today how a billionaire’s mindset and personality differ from a millionaire. It’s true also that along the way, there will always be challenges, detours, and people who would definitely put your guard down. Learn how the classic and modern billionaires dealt with these so you’ll have the basis on how to face such and stay focused on becoming a billionaire. Aside from these, Rob and Martin also talk about Martin’s career and his book. When you walk the road to being a billionaire, do you wish to be greedy and capitalistic? Or do you want to be generous and philanthropic? Listen in, so you know how to balance your life, how to give

Traditional businesses like solicitors, accountants or estate agents are lazy with their marketing. Too many rely on customers finding their services when they need them rather than doing effective content marketing. If they were the first in their markets to educate their customers they’d place themselves in a much better position. Rob talks through why content marketing is so effective in growing your business and why even if you are in a traditional business you should be doing content marketing.     Key Takeaways  There are a lot of traditional businesses that are getting left behind. It’s not that difficult to win business if you’re a solicitor or a mortgage broker because people know when they need an estate agent for example. I think that makes them lazy.    I rarely see these traditional businesses doing content marketing. In the training world, there is quite a lot of competition and content marketing is a real thing that most businesses in that space are looking to develop. In traditional busin

Facebook is one of the most powerful social media platforms out there but how do you get the most out of its functions especially a Facebook Live. Videos and live recordings are some of the most shared, viral content available on social media. In this episode as part of his Marketing Mastermind series, Rob talks to a live audience about to make the perfect Facebook Live, to get the most reach and engagement. If you’ve been thinking about recording a Facebook Live but never got round to it, listen here to learn how?   Key Takeaways Why would you do a Facebook Live? A pre-recorded video won’t get the same reach on Facebook compared with a Facebook Live post. They dramatically increase the reach of your post because Facebook wants you to stay in their platform for as long as possible rather than moving away. Text posts get about ⅕ of the reach of a video on Facebook from my testing of a series of them both.   You can engage with people on Facebook Live. If you are only doing a Facebook Live asking for likes

Do you want to learn what it takes to become an influencer?  In today’s episode, Rob explains how to become an influencer and build your personal brand, types of influencers and the things to think about when you become an influencer.   KEY TAKEAWAYS  How to be an influencer or how to build your personal brand. In the modern business world, it's not just important, it's maybe vital that you want to build a personal brand or become an influencer.  Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokespe

Building a large database of contacts, email addresses and followers can be one of the most daunting prospects in marketing. Live at a Marketing Masterclass Rob talks through how you can make the most of ‘Paid’ and ‘Organic’ advertising on social media and more. Learn how multiple streams of income are a fundamental of marketing, and why testing every single piece of content you put out there is key even before you spend any money. If you’re looking to take your database or list from 0 to a million subscribers listen here for how to do it.   Key Takeaways Define what your list or database is? There are email opt-ins, but then there is podcast listeners, people in facebook groups, and more broadly LinkedIn followers and connections. There are lots of things that can be defined as subscribers. One of the fundamentals is that you need to have multiple streams of leads otherwise you can be more easily affected by external changes such as GDPR.   It’s really important to have all the platforms set up. When yo

How do you grow from zero to the biggest property training company in the UK? How do you get started in your property business? What can you learn from the Progressive Property journey? Rob responds to a question from the Disruptive Entrepreneur community on how they grew Progressive properties. Rob talks through how social media can be your biggest asset, something that wasn’t around a few years ago, and how always been adaptive has helped to overcome challenges. If you’re looking to grow or start your property business this is the podcast for you.   Key Takeaways How do you grow in the early years? How long did it take to feel like it clicked with your business? In the early years, there wasn’t really VA’s and social media so we went to a lot of networking events. We bought 20 properties in the first year and grew from there. We weren’t very elegant because we saw hundreds of properties and only bought 20 but it worked. We went to business and property networking events, locally and around the country wh

How to start, scale and dominate on social media?  Social media is the cheapest and best way to grow your business. Those businesses and personalities who are dominating social media are the ones who are dominating business. Rob talks through the different ways you can transform your strategies to enhance your reach, leads and sales. Increasing your content, getting over your phobias, and learning to leverage your posts on all your platforms. If you aren’t taking advantage of social media in your business, this is the podcast for you.    Key Takeaways  Why wouldn’t you want to leverage social media? Kids don’t use email anymore, they use Whatsapp, and other forms of social media to communicate. Social media is just a mechanism for communication, like ten years ago when we were gathering emails for email marketing. I do not use social media a lot because I intended to, but because it gives me the reach I need to grow my business.    Set Up all your platforms. Have a Facebook, LinkedIn, podcasts and other

How To Lose 10lbs in 7 weeks, and transform your body?  As entrepreneurs, as business owners, it can be hard to find the time to look after yourself. We all know intellectually that ‘Health is Wealth’ but sometimes it can be hard to find the time and motivation to really enhance your health. For the last seven weeks, Rob has conducted a social experiment in accountability with a group of 21 people. All of which have lost an average of 10lbs. From making sure there is the right amount of money involved to ensure that there is a healthy balance between competition and support, Rob talks through his learnings from the process. Listen here to see how accountability can enhance your health, and your business.    Key Takeaways  I went to Dubai in December and I ended up 8kg over my ideal weight. I felt like I was letting myself down. You can get really busy with running your business, and ill health can creep up on you over time. I decided I wanted to do a health challenge with other people, and it was in Decem

Rob does not like being bored. He keeps himself busy as much as possible because that’s what he thinks he needs to do. But, do you really need to be busy ALL the time? In this episode of The Disruptors Podcast, Rob shares the benefits of boredom. Lately, he realised that sitting for quite some time doing absolutely nothing could declutter your mind to make way for more creative business ideas and the best solutions. Our brains and our bodies do not function well when we don’t rest. Learn how to value rest since it’s part of the cycle. KEY TAKEAWAYS Be bored more often! Here are the benefits of boredom: It forces you to rest. Rob says that one of the curses of being an entrepreneur is that you never rest. His only chance of getting rest in the past was when he was getting an illness. Now, he takes into mind the value of rest. When you’re bored, your brain will pick up on new ideas. Stop forcing yourself to think and think and think. You have to step back a bit, so your mind sees new perspectives. It get

Kieran Richardson and Steven Sulley: Interview on the love of cars and watches  High-end watches, art and cars can be a great investment, that can withstand any recession. In this episode, Rob talks with Steven Sulley, and former professional footballer Kieran Richardson about their shared love for all things art, cars and watches. They talk through about how to get into each market, what to look for when investing your cash and how it's all about passion. If you’re thinking of investing in assets to gain a return or you just love watches this is the episode for you.     Key Takeaways  How did you get into podcasts, Steven? I’d done the progressive property podcast training and thought I’d done a lot of public speaking anyway, so I’d enjoy it. It gives you validation to your brand. The trickle effect means I get to meet people, and it hopefully helps my business. Kieran talks through his motivation from talking with his friends on WhatsApp to start his own podcast. Some of the best podcasts are those that

Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you.     Key Takeaways  People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value t

How to get more sales, with less friction?  Are you spending a lot of money on telesales? Have you heard of content marketing but not fully committed? In this episode, Rob talks through his steps for turning content marketing into sales. Talking through the process of selling places on his Marketing Mastermind as a case study. Rob explains why if you use a content marketing strategy it enables you to get more sales with less friction. A practical model for you to adapt to your business and product.     Key Takeaways  Content marketing is an easier way to generate sales without being too spammy. I have recently followed this process in the sales of my Marketing Mastermind training course.   Content marketing means that you get warm leads ready to buy easier. You have to have consistent information that they consume where they are at. It probably takes 7- 10 touch points or hours to generate enough warmth and connection with your customer for them to buy from you. If they haven’t built that trust with you

Are you that person that wants to be successful? This is the episode for you.  In this episode, The Disruptive Entrepreneur; Rob Moore talks about the things that you must do in your personal and business life if you want to be successful. Learn how to work smarter by leveraging your time and avoiding procrastination.  KEY TAKEAWAYS  Things to do if you want to be successful in the long term.  Working smart. If you work smart on your business, even if it’s only one to two hours you’ll find that really good work is probably more effective and than 10 hours chasing your tail. For example, having a driver is a very good investment and not wastage of money because with a driver and you’re caught up in traffic, you do not get stressed over that, you also don’t get tired over driving for too long and your productivity will be higher.  Time leverage. You should always use your limited time to the fullest to do something productive in your business. For example, when you are travelling, you should be doing

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you.   Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high.   How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the stor