Do It For The Process

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!    Let’s get to the heart of the issue: You need to elevate your BRAND. Yep. You. You have a brand. I know… It's weird.  And also kind of fancy! Let's talk about what a brand is before we get all bristly and closed off. A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat…   Your brand is the feeling people experience when they come in contact with your work. How cool is that! Now, allllll the things mentioned above absolutely matter and help to convey your brand, but they are not the brand. >>>> You are in charge of bringing value to your work. Your work might be lovely and you are authentically sharing it with your audience, but if you’re not presenting it beautifully and effectively, they won’t have the chance to appreciate it. As you create

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!    Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love.    IS YOUR VISION COMING THROUGH IN YOUR WORK?   >> Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world.    1 Understand why your work is worth being seen 2 Get clear on why your work matters to you 3 Look at your work from the outside; is it speaking in the way you intend? 4 How are you conveying the value of your work to others? 5 Define who your ideal audience is and where they feel most comfortable 6 How can you use empathy to

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!    Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love.    >>>> When you deeply understand that your work is worthy you begin to treat it differently. You begin to elevate it. When your work is elevated you VALUE YOUR WORK And then your audience can also VALUE YOUR WORK. This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more!  G

SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.  Save your seat here!    Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you!  Automation > link in bio  Paid ads work so so well -- but make them niche and trust your voice to speak to the right people in the algorithm (again, be a genuine human)  Speak to your followers to encourage community. “People like us do things like this,” “you and I know” “If you've been here for a while” “Ok you already know this because of course you do…” “As we’ve talked about before” “Hi friends…” And then ask for the follow right up top in the caption  Educators are IN, influencers are OUT (algorithms are noticing a disintere

SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.  Save your seat here!    Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you!  Video > Photo (but photos are going to make a comeback and are definitely highly valuable -- however, prioritize video and video content)  Easy, natural, off-the-cuff, or "low-production" > high production (but high production will catch eyes and make a lasting impact) Personal contact > speaking to the masses (USE YOUR DMS, make connections -- more on this in the next episode!) There is SO MUCH more coming in this mini-series! Tune in tomorrow for part 3!   JOIN SHARE THE WORK! I can't say this enough. This 5-day worksho

Part 1 or 3: My TOP 10 Marketing Trend Predictions for 2024 for Artists and Creatives    Before we get into this NERDY and life-giving conversation, I have to tell you that SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this.  You can save your seat here!    Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you!  Reach > following -- isn't that nice!! That vanity metric matters far less than the number of people actually SEEING and enjoying your content. So focus far more on that than on the number of followers. Don't get me wrong, attracting community members (followers) but if your followers aren't seeing your content either then what are we even doing here??

MAKING art WORK early bird is open until Saturday! Don't miss this opportunity to learn and GROW your business within 9 short weeks.    Remember, you are here because you create artwork that you LOVE. You are here because you long for your work to reach a wider audience and find your COLLECTORS! You want to create work and send it into the world and know that it will be well received by your people. Selling my work directly to my collectors has allowed me to sell to people all around the world, create freedom in my work-flow, and share my vision and perspective directly with my audience.   Download the beautiful workbook that accompanies this conversation: The How to Attract Collectors Workbook     Some helpful links for you: THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.  MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios  The DO IT FOR THE PROCESS Affirmation Cards   Tune into more episo

Welcome back to the Do It For The Process Podcast! This episode is a little vulnerable and a sweet look inside of my dreams, goals, and hopes for 2024.  Remember, your dreams matter. They are the source for all your goals.  Work to only set goals over things you can control. You aren't in charge of anyone else's actions or behaviors so setting goals that expect someone to do something (like buy your work or follow you online) isn't fair to you!    You are getting to hear an exclusive behind-the-scenes in The Collective, my membership for ongoing support for Artists and Creatives. If you're a member of the Collective, you can watch this session in our private member's space!    Some helpful links for you: THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round.  MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios  The DO IT FOR THE PROCESS Affirmation Cards   Tune into more episodes HERE  

Get the (beautiful and FREE) workbook that accompanies this podcast here: emilyjeffordslearn.com    The holiday season is full of energy; and selling your work during this season can be one of the most thrilling things of all...   While it is full of cheer and festivity, these few short weeks can be super intense & stressful for small business owners (creatives especially)! The pace of the holiday season is out of step with the rest of the year, and marketing seems to happen at 10x speed. To make your presence felt online, you have to be SO LOUD. The energy is high, the sales roll in, and the generous energy is flowing. It’s thrilling (and also, quite draining). Want to know the secret to a thriving Holiday season? I’ll tell you right up front. HAVE A PLAN. Not sure how to do that? Well, no worries, I do! Grab a pen, and let’s get to work! I know selling can feel uncomfortable sometimes. Trust me. But offering the beauty you create is an act of generosity. And this is the season of generosity. Remember, y

MAKING art WORK is open but only through tonight! Fellow artist and maker, be honest… ☑ Have you spent years making artwork, expecting to reach that next level, while your revenue remains stagnant? ☑ Do you know you have good work, but feel like you don’t know how to talk about it? ☑ Are you tired of leaving money on the table because you don’t have the knowledge and tools to sell your work? ☑ Do you keep hearing other artists selling out their collections, but you are left scratching your head as to what actually goes into them? ☑ Are you in a season of burnout and have no idea how to reinvigorate that creative energy in you? I get it. Without the right tools and a clear roadmap, being a creative entrepreneur is isolating and lonely. You might feel like your ideal collectors are just out of reach or feel like you’re scraping by. You notice your business isn’t working, but you aren’t sure how to fix it or where to start! But it’s not your fault! No one has told you how to confidently share your work and buil

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we begin thinking about the story your website is sharing. Where is it guiding your visitors? What are you directing them into? Does your website feel like a living thing? Are you showing up as the guide? And how do you do that?   Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business. It's time to make a living with your art. Learn more about MAKING art WORK here. And visit my artist website to see how I put these things in play HERE.

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we begin thinking about your BRAND. How does your studio look and FEEL to others? What essence does it give off? How is it being felt by your audience and collectors? I offer tips for defining your brand and understanding your aesthetic. Your brand is far more than your logo or fonts or brand colors -- it's the essence of your business. This is where it gets SO fun.   Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business. It's time to make a living with your art. Learn more about MAKING art WORK here. And visit my artist website to see

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we're discussing the key questions you need to ask yourself so you can get to know your customers better, meet their needs more effectively, and grow a business that makes you happy AND them happy.    REMOVING DOUBT, CREATING TRUST, AND GETTING TO THE ROOT OF IT ALL.   Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business. It's time to make a living with your art. Learn more about MAKING art WORK here. And visit my artist website to see how I put these things in play HERE.

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too!    In this episode, we talk about what makes an artist's website effective -- leading to higher sales and more thoughtful engagement by your visitor, audience, and buyers.   A Creative person's website has the chance to tell a story, take the visitor on a journey, but most importantly, ELEVATE YOUR WORK.    Because you are connecting with your collectors online through a series of shiny screens and images, it is so important to connect with your audience. The passion and heart that come naturally from the artist may not translate as effortlessly online. Find a way to bring that extra passion and sincerity to your digital platforms.   Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us?    Are you a Creative looking to grow a profitable career? If so, you are in the right place. Let’s dismantle the idea of the “Starving A

Join the LIVE Share the Work workshop + community HERE And be sure to download the workbook that accompanies this 5-day event.   As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best.    The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities.  Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.   over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!   Ready for this?    Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business. This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for succ

SHARE THE WORK begins next week! A Free 5-day workshop designed to help you sell more artwork online! & Even more exciting!! MAKING ART WORK opens on August 24th-31st! This 9-week masterclass is going to transform and evolve the way you run and grow your business. I can't wait to get a front-row seat! Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional Creative Studio.   In this episode --  Artists often get told that they are pursuing a job, a career, a craft, or a lifestyle... FULL of instability. But is there anything more dependable and sustainable than the generous, rich well of creativity and energy we can draw from within our own bodies and minds?  In this episode, we talk about tapping into that deep well of inspiration and knowing that, because of that deep, rich well, your creativity and energetic reserves are GOOD.   The birthday email I mentioned is here. It's full and BEAUTIFUL.  I r

Get the free workbook  that goes along with this episode! It's beautiful and full of practical advice. With your inspiration, brand, and highest work in mind, listen to this episode, go through the FREE workbook that accompanies this episode, and listen closely to your inspiration and intuition. When an idea piques your interest, invest in it! Consider it! In this episode, we talk about assessing and deciding which ideas are worth your precious, valuable energy, which ones your audience is most excited about, and which to let go of. Diversifying your business is wonderful because you have the opportunity to A) delight your customers B) find inspiration in a fresh place.   DOWNLOAD THE WORKBOOK. I created a beautiful and super practical guide that accompanies this episode. It's very practical and even more clarifying. JOIN SHARE THE WORK -- a free 5 day workshop designed to help you begin sharing and SELLING your work online!   LEARN MORE ABOUT MAKING ART WORK! This 9-week Masterclass is designed to hel

A thoughtful listener sent in a question that resonated deeply with this community: "How have you handled the different seasons of your life while maintaining your business?"   As we talk about play and creative freedom, paying attention to sustainability is also incredibly important. There’s a delicate balance that most artists need to find between creative freedom and emotional safety (which also includes financial security).   Listed to my five tips for growing a profitable business while also ENJOYING all of it!   Making Art Work opens in late August! JOIN US Check out the Artist Path to Success to learn about your unique creative journey and business growth Come see the art that's making me happiest on Instagram (the videos are BEAUTIFUL!) Visit my studio (virtually) :) The Poem I read by Mary Oliver can be found in this book   

The summer months are full of extra light, energy, joy, and warmth -- they are the perfect months to focus on creativity, but more than that, creative PLAY.  In this episode, we discuss the importance of creating inspiration and energy overflow so that you can give from abundance and create work that is fulfilling in a deep and lasting way.  Creativity thrives when we give ourselves the freedom to play. The studio is your haven, your playground. Let go of expectations, rules, and limitations. Experiment with different techniques, materials, and styles.  Tip this same experimental, free-flowing, playful energy into your business as well! The most impactful offers and products I've created in my business came about because of PLAY. The ideas excited me, the challenge felt new and alive, and I found a joyful energy that made the work fully delightful.    I can't wait to see what you create in this season!    >> In this episode, I shared that Making Art Work is coming back this autumn! Doors open in late Au

There’s this thing about “big magic” that I love – but also dislike – magic (inspiration) can come to you and change your whole life and work in the most powerful and beautiful of ways, but it can also leave if you are not prepared to honor it and use it. I don’t know if it’s true or not, but it feels true right now, and it’s adding a bit of scarcity to my mindset that doesn’t need to be present.    As I choose to step into more abundance in my studio practice, there are some words of affirmation that have proven to be POWERFUL. Let me share those with you here:  I will create good work today. Inspiration lives inside of me. I can tap into it whenever and wherever.  It’s ok to create bad work.  Creative flow is easy for me to access. It’s ok to rest and come back to this idea. I know these words are simple, and that is their magic. The simplicity of these mindset shifts means they are EFFECTIVE.   If this podcast has impacted you, please rate and review this show. I would be SO thankful!   Also, please sc