Dos Marcos

Many mattress stores are closed, or at a minimum, adjusting business practices to comply with social distancing and shelter-in-place mandates.  As a mattress retailer, what should you be doing right now? How should you invest your time? Jennifer Danko is the Vice President of Technology for Nationwide Marketing Group and the founder of Site on Time.  Jennifer has tips on how to invest your time and where to place your focus: live chat and selling online are the two biggies.  Beyond setting up live chat to engage with customers on your site and getting your website ready to sell, Jennifer provides some valuable insights on how Google and other search engines are showing local search results. There are steps retailers can take to be visible when local customers search for products. Be sure to listen to the tips on Google Shopping and how it can impact your business.  Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for

Responses to the coronavirus pandemic are widespread. Mattress factories are shutting down. Retailers have closed stores. Some suppliers are stopping production on raw materials.  In this episode, Dos Marcos talk about the responses from the mattress industry. We're working to keep the you connected and informed during this difficult time.  To keep tabs on what's happening with members, Nationwide Marketing Group gathered survey results from 633 respondents. Here are some highlights 42% reduced store hours 97% are doing more to be sanitary 74% plan to rehire all their staff once they're able Also, Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers.   Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Na

The city of San Francisco has been on lockdown for more than a week. Non-essential businesses are closed. The tech capital has implemented a mandated work from home policy. Many people in the service industry have already lost their jobs.  Residents are adjusting to a new reality that allows dog walking and ordering takeout food, but doesn't allow going to a hair salon or playing frisbee.   Living inside the unprecedented shelter in place mandate is Goodbed.com founder and CEO Michael Magnuson. Find out what's it like for Magnuson, his wife, and two kids to adapt to the citywide lockdown.  Also, you'll get Mike's perspective on where mattress retailers can focus their time and attention during the coronavirus pandemic. On a side note, the lockdown has produced countless examples of creativity and kindness. One such example is an original song Magnuson produced. Don't be afraid to get up and dance to Shelter in Place.  Thank you to our headline sponsor Nationwide Marketing Group. As a

Coronavirus concerns are crippling the global economy and causing major disruptions in business.  We can't choose the circumstances, but we can choose how we respond. So, what are some positive steps you can take in an environment filled with uncertainty? Jeff Rose from Nationwide Marketing Group joined Dos Marcos to talk about how they're serving members and responding to the conditions the coronavirus is creating.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both t

The International Sleep Products Association cancelled ISPA Expo 2020 due to reduced attendance stemming from coronavirus concerns. What does the fear and uncertainty mean for those in the mattress business?  Meanwhile, Art Van is facing its own form of sickness. The retailer has filed Chapter 11 bankruptcy.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award. Watch the live video of most episodes at

Over the past few weeks, Mark and Mark have spoken to dozens of mattress store owners.  They noticed two major themes: Finding good employees is tough. Developing employees into leaders is difficult.  With those challenges in mind, Dos Marcos outlined a playbook for attracting good employees, creating a winning culture, and developing leadership in your organization.  Begin with why. Become a magnet for good people.  Use the quadrant of development for training employees.  Create organizational pillars.  Think big. Be consistent over time.  Repeat. Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor,&n

Mattress Mack took the stage at Nationwide's Primetime event in Houston, Texas. He told stories about meeting Donald Trump, being relevant in the age of mobile phones, and praying with customers in their homes. Dos Marcos reflected on Jim McIngvale's words of wisdom and warning to those in the room.  Here are notes from Mack's session:  Above all else, customers want convenience. How do I turn those customers who like what we’re doing in the community into buying customers? Would the customer miss you if your store went out of business? Average income in a 5-mile radius of Gallery Furniture is $26,000. Decided to start an accredited high school, trade school, and a free child care program for employees. When his beloved Houston Astros went to the World Series, Mack placed one of the largest monetary bets on a single team in sports history. During that process he spent time with the employees from Bleacher Report and Draft Kings. He noticed their phone is their office. Bleacher Report’s oldest employ

Dos Marcos made their second appearance on stage at Nationwide's Primetime event. There was a bigfoot DJ, Chad Fischer wrangling the beast, all-white clothing, rapping, and two giant gold chains.  All that happened before the speech officially started.  A HUGE thanks to the amazing team at Nationwide, Astronaut Mike Massimino, Mattress Mac, all the Nationwide members who welcomed us, Harry Roberts for the pre-speech pep talk, and Grant Webb for the fabulous music.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures

Casper announced plans to take the company public. Shortly after the D2C mattress company released its S-1 the projected valuation dropped. And dropped again. With opening share prices at $12, the value of the the self-proclaimed "unicorn" was slashed to less than $500 million. The investment community appears to be questioning the viability of a company that is projected to lose more than $90 and has limited hope for a profitable future. They've also noted how Casper doesn't produce its own products.  Dos Marcos break down the big news and talk about how, no matter what happens, Casper has permanently changed the mattress industry.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their busin

Tempur+Sealy International recently announced it would purchase 80% of Sherwood, a mattress manufacturer focused on the private label programs and a large supplier to Mattress Firm. Quinn and Kinsley break down the news and talk about what it means for TSI, Sherwood, and the industry.  On the heels of a wild Las Vegas Market, Kinsley tells the story of Englander's 47-foot banner that was banned. What did it say and why was it banned? What message ended up hanging from the building? Tune in to find out.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep

BOPIS is going to impact your business. What does it stand for and how can you take advantage of this top retail trend? Also, what might the second-hand market do to the furniture business?  Dos Marcos break it down and tell you about other retail trends trickling toward sleep shops and the furniture industry.  What trends are you seeing? Tell us in the comments at MattressPodcast.com or on our Facebook page.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of bot

You're heading to Las Vegas Market and hoping to get the most out of the experience. We get it.  Mark and Mark deliver some tips on getting around, having fun, and gaining an edge for your business.  Be sure to join us for the Dos Marcos Listeners Meet Up.  Click here to RSVP.  Dos Marcos Listeners Meet Up When: 3:30 p.m., Monday Jan. 27, 2020 Where: C1596, Englander's Showroom What: Hang out, have fun, drinks on Englander Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow pro

Consumer Reports tested and compared a $249 AmazonBasics mattress to a Tempur-Pedic LuxeBreeze. The AmazonBasics won. How does this happen? What does it mean for the mattress industry and for consumers?  Is there a flaw in Consumer Reports' testing protocol? Is it wrong to tell people which bed will best conform to their bodies when comfort is subjective?  To us, it appears Consumer Reports is testing one specific measure, and not taking a wholistic view of mattress support, comfort, motion transfer, and overall performance.  Tell us what you think in the comments at MattressPodcast.com. Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor,&n

In this Season 5 kick-off to 2020, Dos Marcos sit down with Jesse Cole, owner of the Savannah Bananas.  He wears a yellow tuxedo. His players dance and go on dates during games. Parking penguins. Grandma beauty pageants. A breakdancing first base coach. It's all part of the Savannah Bananas "Fans First" experience.  Jesse shares his family's amazing story and delivers a clear message: if businesses aren't different they won't exist. Get a notepad handy and listen to how Jesse and his wife Emily turned a floundering baseball team into a sold out spectacle. Discover lessons you can apply in your business. And find out how Fans First U is helping businesses deliver remarkable experiences. More highlights include: Listen carefully, respond creatively. Why the Savannah Bananas send fans a playlist to listen to on the way to the ballpark. If you were to charge admission, how would you change the experience? Looking at your customers as fans. We also talk about: Magic Castle Hotel's popsicle hotlin

In this year end episode, Dos Marcos reflect on some of their favorite moments and lessons learned.  They talk about setting goals and how to make them manageable.  We are incredibly grateful for you. Thank you for listening to the show, sending us messages, sharing our podcast with colleagues, and making this a great industry. You are amazing.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award

Four casinos closed in 90 days. All located in the same county. Gambling was the backbone of the local economy. Almost overnight that engine sputtered to a violent halt.  Michael Grossman is the President of Kensington Furniture in Northfield, New Jersey. What did he do when the casinos closed, jobs evaporated, and the circumstances for a local furniture store looked dire? He did what anyone would do: signed up for a Tony Robbins Business Mastery Event. Sitting in the audience waiting on Tony to appear, he wondered if the event was worth all they money he’d spent. Questioning his decision, Michael saw a group of people filing into the room. He was shocked at the person who sat down in front of him. The sight of that man changed his whole perspective. When the economy started swirling down the toilet, Michael decided to invest in himself. Invest in his mindset. The results have been double digit increases in store traffic and double digit sales growth. Hear Michael's incredible story and learn what you ca

Did you read the article about people gaming the online mattress company return policies? They're sending the bed back within the 100 night (or 365 night) sleep trial and snagging another from a competing brand.  The Dos Duo also talk about the flaws of customer experience and where to uncover pain points you can design a better experience around. Hint: reddit.com/r/mattress.  Also, want an exclusive 10% off Kinsley's made in USA Kippo.com gear? Shop now and use the code DOSMARCOS at checkout. Order before Dec. 19th to get your gear in time for Christmas.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare desi

For nearly two years, Kinsley slept on an old prototype mattress. It was way, way too firm. Good components. Durable. But not a suitable design for him and his wife.  Why did he wait so long to upgrade? How has it impacted his life and what lessons can you learn about your consumers who are facing a mattress purchase?  This episode is a wake up call for everyone in the mattress industry.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Founda

Did Black Friday sales numbers disappoint? Good news: there's another holiday coming up you can turn into buying season. Christmas!  Quinn and Kinsley do a LIVE brainstorm to come up with ideas on how retailers can hitch a ride on Santa's sleigh and do some serious selling.  Also, what is Mukbang? It's random, but you'll find out.  Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award. Watch the li

It’s nothing new. Mattresses have been on shelves next to some strange items over the years. But what happens when mattresses are sold everywhere. How do brands battle the commoditization of the category? Is it better to be visible in nearly every channel, or protect the brand and build value with consumers? Dos Marcos digs in. Did you hear PureCare is offering Dos Marcos listeners 30% off opening retail orders! Email 30for30@purecare.com for more info. It's happening for a limited time. Get stocked up on sleep essentials for the holiday selling season. Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elem