Aesthetic Marketing Podcast

What’s the first word that comes to mind when I say, “selling”. Oftentimes we think of that aggressive used car salesman. The one that makes you feel like you’re being taken advantage of because the only thing they care about is your money. That’s not you and I know that’s not you because you’re here. However, for some reason this ‘icky’ feeling tends to surface when we talk about selling our services on Instagram. On today’s episode of the Online Marketing & Media Podcast we’re going to go over 3 strategies that’s going to help you turn your followers into leads without feeling sleazy.

Having the data available to know what’s moving the needle in your marketing efforts isn’t the issue. Interpreting the data is the problem. Think of your Instagram Insights as an example. IG provides you with a plethora of information. The question is, how do we take that information & digest it so we can make informed decisions. On today’s episode of the Online Marketing & Media Podcast, we’re diving into the 5th step in my Conversion Marketing Formula – Measure Your Success. I’m going to explain: How to pivot your strategy without reinventing the wheel. How to use the Scientific Method, in not such a ‘sciency’ way to see what’s working & what isn’t (no beakers or goggles required). Why it’s important to invest in the right tools to measure your marketing efforts.  

On today’s episode, we’re diving into the 4th Pillar of my Conversion Marketing Formula, which is to ‘Integrate Your Content’ into your marketing. I’ll explain to you why it’s so much easier to attract people’s attention vs. retain it and how you can keep your business on your prospects’ top of mind.

Have you ever said to yourself, “Marketing works for them, but it doesn’t work for me”? It’s a theme I hear over and over again, but in order to know if your marketing is working for you or not you have to have the tools in place to measure your success. On today’s episode, I’m going to introduce you to one of my favorite tools to measure the ROI of my marketing efforts called, “Pretty Links”. Pretty Links is a tool that allows you to: Create shorter, customized links from your website Share those links across your social platforms, videos, email. And, Track how many people have clicked on those links You’ll hear how I’ve used it in my business and I’m going to give you 2 examples of how I think it can benefit your online marketing efforts.

Content marketing can feel like this mysterious marketing strategy that everyone’s talking about but yet no one really knows why they’re doing it. Everyone says you have to post every day on social, create your InstaStories, and make video, but why? How is that moving the needle forward in your business? Well on today’s episode I’m going to share with you how when you use content marketing with intention you’re able to propel your business to its next level. No fluff. These are real world examples and results that I’ve personally been a part of and I think it’ll inspire you to start showing up more in your marketing.

Today we’re going to be chatting about the 2nd Pillar of my Online Marketing Framework, your “Strategy”. I think this is one of the most challenging Pillars because it requires you to have a clear sense of your goal. And marketing without having a clear strategy is simply a waste of time. So on today’s episode, I’m going to talk about the 3 primary reasons your strategy is most likely not working and how you can fix it.

Would it surprise you to hear that most of my big clients are unclear of their niche and their positioning? The 2 go together like peanut butter & jelly. I think part of this reason is because that word “niche” can feel very limiting. On one hand, you’re being told that you shouldn’t go too wide because then you’re lost in a sea of noise. On the other hand, niching down feels like you’re potentially missing out. Well friend, I believe there’s a 3rd option. One that’s in between where you can go wide with your audience but simultaneously be very specific in your positioning. I call this concept your “Signature Promise”. It’s the trifecta of being able to verbally & visually articulate: Who You Are How You Can Help, and How You’re Different Than Your Peers. On today’s episode of the Online Marketing & Media Podcast, I’m going to explain why it’s important to niche and how you can use this Signature Promise to go wide in your messaging, but specific. I’m also going to give you 2 examples of busines

My first video took me 4 hours to film and it was only 2 minutes in length. I know, right!?!? It was exhausting! Not just for me but for my videographer as well. Putting yourself out there on video isn’t easy at first. It can feel very uncomfortable. You’re worried about what people might say, how you look, how you sound…at least those were the thoughts running through my head. But what I realized over the years is that those fears were only temporary. And as showed up on camera more often video started to feel more comfortable. Today on the Online Marketing & Media Podcast, I’m sharing with you the 3 steps I took to help eliminate the fear of putting myself out there on video. It’s not rocket science and it’s not a magic pill. But, these are the 3 steps I do every single time I hit record. And through this practice, I’ve been able to overcome my fear of video.

What if I told you that it wasn’t your website, social profiles, or the marketing agency you hired preventing you from achieving success in your business? What if I told you, that it’s your belief system that’s holding you back? And I’m not talking anything woo-woo here. I’m talking about tangible beliefs that you presently have, perhaps unconsciously, that if you were to acknowledge for a moment could being substantial growth to your business. Friends, today’s interview on the Online Marketing & Media Podcast is one that’s going to give you so many “ah-ha” moments, I think you be tempted to listen to it more than once. I’m interviewing my mentor and speaking coach Heather Sager and we’re breaking down the “5 Beliefs Separating You from Success”. Heather helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they can deliver magnetic live presentations, videos and workshops that grow their authority. She’s spoken on stages around the globe teaching 6 & 7 fig

A majority of businesses DO NOT have a documented content marketing strategy. Let that sink in for a moment. Your content strategy is so important because we know that your prospects aren’t going to purchase from you when they discover you for the first time. So your content needs to give them a reason to come back to your website or social media platforms. So how do you get your prospects attention and keep it? By thinking of your content marketing like a TV network. On today’s episode of the Online Marketing & Media Podcast, I’m going to: Explain how thinking of your content marketing like a TV network will keep your business top of mind. Show you examples of how I implement this in my business. Talk about some of the mistakes I see people making with their content marketing, and Show you how you can get started today!

What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal. How do I know that? Because those action steps created the result you have now. If you want a different result, then you have to take a different set of actions. Said in another way, the same inputs (actions) will always give you the same output (result). If you want a different output, you need different inputs. But what if you’re not sure what action steps you need to take in order to achieve your desired result? Well on today’s episode of the Online Marketing & Media Podcast, I’m going to introduce you to a new concept I call, “The 10% Rule”. This is a technique that I’m actively practicing and have already started to see AMAZING results with. If you’ve been looking for that step-by-step formula to reach your marketing goals, this is a must hear episode!

Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel.  How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently? In fact, this is the same problem that held me back from creating my weekly podcasts. There just weren’t enough hours in the day. Until I figured out how to “remix” my content. On today’s episode of the Online Marketing & Media Podcast, I’m going to teach you: How you can streamline your content creation process. Produce your content faster. Grow your authority in your space. And I have an example that could potentially turn into 8 unique pieces of video content.

How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard!   Especially when those questions start to flood into your mind: How do I get new leads? What’s marketing? Do I really need to be on social media? I have so many other things on my plate right now. Why am I not attracting the right people? How is my competition able to attract the right people? How do I stand out?   Somewhere along this journey of questions, you’ve found me and today on the Online Marketing & Media Podcast I’m going to help you with that last question – how do you stand out?   I’m going to explain: My music festival analogy. Why you should think of your brand like a music festival. And, we’re going to dissect 2 examples of brands who I think do an outstanding job at standing out.   My goal of today’s episode, is to get

What if I told you there was a new Instagram tool that has the potential to give you a competitive advantage over your peers who have the Swipe Up feature? Oooo! Did I get your attention now?!?! You see, it’s difficult to get your followers to take any action on your IG account because you only get 1 link (unless you have over 10K followers and access to the Swipe Up feature). But the tool I’m talking about on today’s episode of the Online Marketing & Media Podcast is going to make that Swipe Up feature a dream of the past. It’s called Tap.Bio and it allows you to create a mini-website that looks like your IG Story all within that one clickable bio link. It’s the first tool that’s part of a new segment I’m launching on the podcast called “Reviews”. I’m going to introduce you to some of my favorite online marketing tools and do a deep dive into their features, pros, & cons.

When prospective clients ask me, “What’s the secret sauce for growing my business?” I tell them all the exact same answer. There is none. Even if I gave you the step-by-step process of how I’ve doubled a client’s business in less than a year (yes that’s happened), there’s no guarantee it would work for you. Why? Because not everyone commits to my 300% rule. I have to put in 150% and you have to put in a 150%. However, the clients that do commit to striving to put in 150% always succeed, because the fundamentals that go into successful online marketing are the same. So on today’s episode of the Online Marketing & Media Podcast, I’m going to share with you 5 Common Denominators that have helped to propel my client’s business forward. These are actionable steps you can take right now to accelerate your business growth. It might not happen today or tomorrow, but if you’re consistent with these 5 common denominators you will see the results!

Putting yourself “out there” in your marketing when you’re an introvert can sometimes make you want to cringe. I know because I too am an introvert and it can make me cringe. So on today’s episode of the Online Marketing & Media Podcast, I’m answering a question from one of my listeners – Dianne – about how to put yourself out there on social media when you’re an introvert. You’ll hear how a tiny shift in your vernacular will deepen your follower’s trust in you, how to take action when you’re paralyzed with fear, and why discomfort is the secret to moving the needle forward in your marketing.

Have you ever thought to yourself, what are my competitors doing who are consistently getting those leads from their marketing? You know the ones I’m talking about. They’re the ones with the large followers on Instagram & Facebook. You know they’re getting a lot of business because they’ve got tons of before & after photos. And they’re all new.   What are they doing differently? What is their secret sauce? And how can you get your hands on it?   Well one common denominator is that they’re using a mixed-media content strategy.   On today’s episode, I’m going to explain: What’s a mixed-media content strategy. The difference between short vs. long format content. Why it’s important to have both in your online marketing.

Adding video into my online marketing strategy was one of the BIGGEST mistakes I’ve made. Yep, you heard me right! But there’s a twist, because simultaneously I’m not suggesting that you should completely get right of video either. The mistake was more of 'how' I introduced video into my marketing strategy. So on today’s episode, I’m going to: Give you a quick background of how video has turned every business into a media brand. My journey with video & the mistake I made with incorporating it into my marketing. And, the lesson from that mistake so you can take the fast lane and avoid it altogether.

What do you do when you feel like your marketing isn't working and you're not sure how to fix it?   On todays episode, I’m going to share with you a very simple framework - attract, convert, & retain, that's going that you can use to fall back on when you're feeling that overwhelm to recalibrate your marketing strategy. 

Covid has now become an objection. Meaning, your prospects are looking for how you intend to ensure their safety before they return to your business. But here’s the catch, they’re not going to ask you directly. They’re going to look at your marketing to find the answer. So on today’s episode of the Online Marketing & Media Podcast, I’m going to answer the question “How do I address Covid in my marketing communication with my clients/patients?” Specifically, I’m going to explain: What you should be saying about Covid in your marketing. Where you should be saying it, and How often you should saying it.