Synopsis
How do companies grow from zero to a gazillion? Legendary Silicon Valley investor / entrepreneur Reid Hoffman tests his theories with famous founders. Guests include Facebooks Mark Zuckerberg & Sheryl Sandberg, Netflixs Reed Hastings, Googles Eric Schmidt, Spanx's Sara Blakely. With original music and hilariously honest stories, the show sounds like nothing youve ever heard. Masters of Scale is a WaitWhat original series in association with Stitcher.
Episodes
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How Coach scaled from a single store into a global icon
21/05/2026 Duration: 28minWhen Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”. Lew’s memoir is Bag Man. Find it at: https://lewfrankfort.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The “invisible army” behind Amazon’s robotaxi revolution
19/05/2026 Duration: 27minRobotaxis are multiplying across American cities… But are consumers actually ready to trust them? Zoox CEO Aicha Evans joins Rapid Response to talk about the company’s strategy as an Amazon subsidiary, its intensifying rivalry with Waymo, and why a new partnership with Uber could be the key to getting autonomous rides from novelty to scale. Evans also reveals why she recruits what she calls an “invisible army of rebels” inside Zoox, and what Marie Curie and Nelson Mandela have to do with leading through uncertainty.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Author David Epstein on why constraints fuel innovation
14/05/2026 Duration: 30minIn a new follow-up to his bestselling book Range, author David Epstein reveals his new contrarian take: The best thing for innovation is actually constraints. Epstein talks with host Jeff Berman about the fascinating research he did to prove out this idea, with examples from Silicon Valley, Pixar and more. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Duolingo’s battle for learning in an AI world, with Luis von Ahn
12/05/2026 Duration: 31minWhen Duolingo CEO Luis von Ahn sent an internal memo about AI last year, he didn't expect it to go viral — or to ignite a firestorm about the future of work. Now he joins Rapid Response to unpack what he got right, what he got wrong, and what the backlash taught him about the real limitations of AI. Von Ahn also reveals why he's made a deliberate pivot in 2026: chasing users, not revenue — and what that bet says about how big Duolingo can get before ads become inevitable. It's a candid reckoning with hype, growth, and the surprisingly complicated promise of technology in education.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Raising Cane’s secret recipe for scaling, with CEO Todd Graves
07/05/2026 Duration: 35minTodd Graves built Raising Cane’s Chicken Fingers into a nearly 1,000 restaurant empire worth billions. It’s well known for both its deliciously simple menu and its refreshingly friendly staff. The founder and CEO talks with host Jeff Berman about how he perfected the recipe for success, why he thinks restaurants should be wary of private equity, and much more.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mellody Hobson: When investors head for the exit, run to the fire
05/05/2026 Duration: 31minWhen markets drop and chaos hits, Mellody Hobson is determined to be brave. The co-CEO of Ariel Investments and former chair of Starbucks and DreamWorks joins Rapid Response to make the case that volatility isn't something to survive but to exploit. She shares the financial lessons she lives by, including a surprising admonition against making choices based on money, and why she sees women's sports as the investment opportunity of a generation. Plus, why math has no opinion, and how that changes everything.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The Devil Wears Prada workplace: Toxic or timeless?
02/05/2026 Duration: 40minAs The Devil Wears Prada 2 hits theaters this weekend, Rapid Response explores the enduring business lessons inside the now 20-year-old original. Host Bob Safian is joined by two insiders who built their careers in the world the film depicts: Janice Min, CEO of The Ankler, and Sarah Ball, editor-in-chief of WSJ Magazine. Together they track how publishing, fashion and power have all shifted over the past two decades — and dig into what the original got right about ambition, success, and the bosses who shape us. Plus, shocking personal stories from the magazine industry, and why Miranda Priestly's management style wouldn't survive a week in 2026.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How Poppi’s founders built a new soda brand worth $2 billion
30/04/2026 Duration: 33minAllison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about what it takes to juggle a growing company and family at the same time, how savvy social media strategy helped them stand out, and what happens when you decide to run a Superbowl ad ... four days before the Big Game.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Maria Sharapova’s centre court tricks for the boardroom
28/04/2026 Duration: 28minFive grand slam titles. More than a decade as the world's highest-paid female athlete. But the fiercest competition Maria Sharapova describes may be the one she's navigating now. She joins Rapid Response to talk about her second act as an investor, entrepreneur, and podcaster — and what the court never prepared her for. She gets candid about the deals she's walked away from, the candy brand she built and ultimately shuttered, and what it really takes to sit across the negotiating table from Nike.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Possible: Netflix co-founder Reed Hastings: stories, schools, superpowers
25/04/2026 Duration: 59minReed Hastings has announced he'll leave the board at Netflix, the company he co-founded. Before that news broke, Reid and Aria sat down with Hastings on "Possible" to talk about how technology has rewritten the rules of entertainment before, but AI takes him back to his beginnings. He studied AI at Stanford in the late '80s, decades before it became the only conversation in tech. Few people have watched this moment build from as many vantage points: he's served on the boards of Microsoft, Meta, Bloomberg, and, now, Anthropic. In this episode, they talk about what AI changes in entertainment in the stories themselves, and who gets to tell them. They ask what AI can deliver for education, an area Reed has poured hundreds of millions to reform. They dig into whether the disruption coming for workers is a wages problem, a jobs problem, or something else entirely. And they ask what a two-superpower AI race means for everyone else.For more info on Possible and transcripts of all its episodes, visit https://www.poss
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The art of the steal: Serial founder Eric Ryan on finding inspiration
23/04/2026 Duration: 34minSerial entrepreneur Eric Ryan knows what it takes to build clever companies that earn massive exits. He founded and scaled the cleaning products brand Method, vitamin brand Olly, and more. Ryan joins host Jeff Berman to reveal his winning strategy for creating bold brands that disrupt whole categories. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini
21/04/2026 Duration: 33minAI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes you feel.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Why CEOs need to think more like athletes, with investor Byron Deeter
16/04/2026 Duration: 36minByron Deeter has spent two decades at the epicenter of tech as an investor with Bessemer Venture Partners. His portfolio includes some of the most innovative companies in the world, from Anthropic to Waymo to Canva. He talks with host Jeff Berman about his advice for both founders and investors in this moment of AI transformation, why CEOs need to think more like athletes, and more.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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LIV Golf’s gambit to rewrite global sports, with Scott O’Neil
14/04/2026 Duration: 31minScott O'Neil has run NBA and NHL franchises. Now he's betting on a golf revolution. The LIV Golf CEO joins Rapid Response to reveal what it really takes to disrupt a legacy sport, the unique pressures of answering to Saudi Arabia’s sovereign wealth fund, and why golf may be the most underleveraged business in all of sports. Plus, inside the startup mindset Scott’s instilling his team, and what every leader can steal from the way LIV is chasing opportunity.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Humanize AI before it dehumanizes us, with Dr. Rana el Kaliouby at SXSW
09/04/2026 Duration: 43minAI is moving fast. But are we really keeping humans at the center? In this special live Rapid Response, recorded on stage at South by Southwest, host Bob Safian sits down with AI scientist, founder of Affectiva, investor at Blue Tulip, and host of Pioneers of AI, Dr. Rana el Kaliouby. Rana makes the case that human-centric AI isn't just a safety guardrail; it's the key to thriving socially, economically, and emotionally. She also cuts through the noise on the buzziest AI myths, weighs in on AI in therapy and Meta Glasses, and draws a sharp line between AI founders who are truly visionary and those who are simply opportunistic. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The “most stressed” wellness CEO, with Calm’s David Ko
07/04/2026 Duration: 33minWhat does it take to lead a meditation company without finding a moment’s peace? David Ko spent years as CEO of Calm, one of the world's most recognized mental health and wellness apps, helping millions manage stress. Now he's stepping down. Ko unpacks why he made the call, what the relentless pressure of the C-suite really does to a person, and how to draw the line between the kind of stress that sharpens you and the kind that quietly breaks you down.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to think faster and talk smarter, with Matt Abrahams
02/04/2026 Duration: 36minMatt Abrahams knows what it takes to win over a crowd, close a deal, or inspire a team. The renowned communication expert and Stanford business school lecturer shares his science-backed strategies for overcoming public speaking anxiety and more. Check out Matt’s podcast and book: https://www.fastersmarter.io/Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The internet is breaking. So what’s next? with Cloudflare’s Matthew Prince
31/03/2026 Duration: 34minAI bots are on track to outnumber humans online by 2027. No one has a better line of sight into that shift than Matthew Prince — his company, Cloudflare, routes more than 20% of all internet traffic. Speaking live from SXSW, Prince reveals how AI is rewriting the economics of the web, how tech giants are scrambling to respond, and what it means for anyone running an online business. Plus, what it's like to be on the frontlines of Iranian cyberwarfare, and why Prince made the unexpected move to buy a local Utah newspaper.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Arthur Brooks on how to build a meaningful life
26/03/2026 Duration: 40minArthur Brooks is a bestselling author and Harvard professor best known for his work on the science of happiness. He joins host Jeff Berman to reveal the insights at the heart of his new book: The Meaning of Your Life: Finding Purpose in an Age of Emptiness. Link to Arthur's new book The Meaning of Your Life: https://www.arthurbrooks.com/books/the-meaning-of-your-lifeYou can find more details about it here: themeaningofyourlife.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Crisis at Hormuz, and your $160b tariff refund clock, with Flexport’s Ryan Petersen
24/03/2026 Duration: 29minWhen global trade buckles, Ryan Petersen is the person executives call. The founder and CEO of Flexport returns to Rapid Response to offer a real-time account of the Strait of Hormuz crisis — what he's seeing on the ground, on the water, and across the supply chains straining under the pressure. Petersen also digs into the prospect of tariff refunds in the wake of the Supreme Court's ruling against the Trump Administration, and why businesses risk leaving $160 billion on the table by not acting. Plus, how AI is reshaping both logistics and software-based firms, and whether all the trade turbulence might actually be a tailwind for Flexport itself.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.