Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.  It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.  Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.  In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connect

In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies. TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant strea

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.  We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?   Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.  Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothin

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.  Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:    Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..  Paid Facebook advertisements Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram   So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales.    To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.   Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.   Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.   Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.    In this episode,

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.  To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.  What You’ll Learn About Increasing Conversions in This Week’s Episode: How to build credibility and trust on your website to encourage interest  The benefits of crafting a buyer narrative that sells, and how

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!) In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses. For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE…

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to stand out from the crowd in a highly competitive space – hint: it

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to A/B test your products and services to see which will pe

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger.  Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well in search.  What Can You Expect to Learn About Increasing Your Rankings in This Episode? Episode 136 of the Exposure Ninja Digital Marketing Podcast is all about how collaboration could be the key to mastering E-A-T and propelling your brand into newfound areas of online marketing success. Tim and Jonathan talk you through how collaborative content can

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.   Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.   What Can You Expect to Learn From This Podcast?  The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out: Why, despite new innovations in communication technology, you should still be using classic email for your business Expert tips

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.  Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.  If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back! What can you expect to learn from this podcast episode?  Why you should write an eBook for your business How to use a book to acquire more customers, and bette

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards. As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, Twitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from! If you're hungry for more content like this, head over to Tim's pe

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be? How long should my email subject line be? Should I use emojis in my email subject line? Should I capitalise my email subject line? As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode! For show notes and to get a free review of your website and digital marketing, complete with a tailored pla

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles. Here's a short rundown of the episode: Explanation of the funnel Context: How and why we made the decisions we did to make the funnel work Breakdown: Key principles you need to successfully apply this sales funnel to your business

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field. Here are some of the things we cover: Who Yaro Starak is and how he makes money How to use a personal blog to build an organic, loyal audience for your business Why personality and storytelling is so important for bu

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal? What did a typical day look like? What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns? What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different? Do you have any examples of specific tes

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia… Put simply, if you're selling products online, you cannot afford to ignore Amazon! What can you expect to learn from this podcast episode? In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog! Here are some of the questions Tim puts to Alex during the show: What are Avocadu and Create and Go all about and how do you make money? Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition? Take us back to the early days. Wh

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the things we dive into in this episode: How to identify the best publications to get featured in How do you make sure your article topics match up with what your target publications are looking for How to effectively research your articles How to make sur