Synopsis
Looking for ways to increase your websites visibility and significantly grow the sales it generates? Then youre in the right place.In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share real life actionable tips straight from the digital marketing front line. Discover whats working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit.Some of the topics we cover include:How to get to the top of GoogleGetting the most from Facebook ads, whether youre generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisationWebsite design tips to make your business stand out and maximise revenueECommerce strategies to grow visibility and revenue, whatever platform you are usingGoogle Adwords advice to bring down that all-important CPAHow to launch a new business onlineUsing direct response marketing principles in an online environmentUnderstanding what your competitors are and arent doing, so that you can copy the best bits and exploit the gapsMore information and show notes are available at the podcast website www.exposureninja.com/podcast
Episodes
-
7 Essential B2B Marketing Strategies for 2021
26/07/2021 Duration: 29minIn this week’s episode, our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021: #1: B2B Positioning and Audience Targeting #2: B2B SEO #3: B2B Social Media Marketing #4: B2B Video Marketing #5: B2B Content Marketing #6: B2B PPC Advertising #7: B2B Email Marketing Listen to the very end of the episode to get a bonus B2B marketing tip! Get the show notes @ https://exposureninja.com/podcast/205/ Get a FREE review of your website https://exposureninja.com/review/
-
The Ultimate Guide to Direct to Consumer (DTC) Marketing
12/07/2021 Duration: 32minJoin us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online. We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get the show notes @ https://exposureninja.com/podcast/204/ Get a FREE review of your website https://exposureninja.com/review/
-
The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
05/07/2021 Duration: 43minIn this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. These stages are: Message Market Method Get the full scope of our PPC strategy by listening to the episode! Get the show notes @ https://exposureninja.com/podcast/203/ Get a FREE review of your website https://exposureninja.com/review/
-
Supercharging Your Content for Lead Generation (feat. Steven Van Vessum of Content King)
28/06/2021 Duration: 50minWe’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, an SEO tool that lets you live audit your site and track its performance. Steve sounds off on ContentKing’s lead generation strategy that uses content. We also have an exclusive ContentKing offer for our podcast listeners. Go to ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing. Get the show notes @ https://exposureninja.com/podcast/202/ Get a FREE review of your website https://exposureninja.com/review/
-
8 Strategies to Increase Your Average Order Value (Works for Any Business!)
21/06/2021 Duration: 26minWhether you're growing an eCommerce store or want to get more people to sign up for a B2B service (ahem, like digital marketing), average order value is one of the most important metrics for any business. Join us as Head Ninja Tim breaks down 8 tried and proven strategies to increase average order value, complete with real-world examples for each. Get the show notes @ https://exposureninja.com/podcast/201/ Get a FREE review of your website https://exposureninja.com/review/
-
How to Find Your Target Audience (feat. Geoff Kennedy of Sitebulb)
14/06/2021 Duration: 41minIn this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://exposureninja.com/review/
-
How MVMT Went from a Watch Startup to a $300 Million Fashion Brand [Digital Marketing Deep-Dive]
07/06/2021 Duration: 52minIn this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposureninja.com/podcast/199/ Get a FREE review of your website https://exposureninja.com/review/
-
Will Apple’s MASSIVE Privacy Update Kill Ad Tracking?
31/05/2021 Duration: 35minIn this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/
-
How to Build a Winning Shopify Digital Marketing Strategy
24/05/2021 Duration: 43minIf you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the show notes @ https://exposureninja.com/podcast/197/ Get a FREE review of your website https://exposureninja.com/review/
-
5 Tips for Writing Blog Posts That Generate Leads
17/05/2021 Duration: 18minPick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/
-
10 Ways to Increase Your eCommerce Conversion Rate
10/05/2021 Duration: 28minIn this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureninja.com/review/
-
How To Measure (and Improve) Digital Marketing ROI
03/05/2021 Duration: 25minPut on your thinking cap because this one involves some maths. In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels. Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue. Get the show notes @ https://exposureninja.com/podcast/194/ Get a FREE review of your website https://exposureninja.com/review/
-
How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue
28/04/2021 Duration: 27minWe take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns. Get the show notes @ https://exposureninja.com/podcast/193/ Get a FREE review of your website https://exposureninja.com/review/
-
26 Ways To Earn 100 Leads a Day on Your Website
21/04/2021 Duration: 53minGetting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage. These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a FREE review of your website https://exposureninja.com/review/
-
How To Find Your Positioning Statement
12/04/2021 Duration: 28minIf you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your website https://exposureninja.com/review/
-
Black Hat SEO Secrets
08/04/2021 Duration: 44minIf you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so. Get the show notes @ https://exposureninja.com/podcast/190/ Get a free review of your website https://exposureninja.com/review/
-
15 Ways To Increase Your Leads
29/03/2021 Duration: 31minIf you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189/ Get a free review of your website https://exposureninja.com/review/
-
What To Send Your Email Subscribers
22/03/2021 Duration: 20minDo you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exposureninja.com/review/
-
The Future of eCommerce SEO
15/03/2021 Duration: 45minLearn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO. In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy. Get the show notes @ https://exposureninja.com/podcast/187/ Get a free review of your website https://exposureninja.com/review/
-
How to Increase Your Email Open Rate
02/03/2021 Duration: 20minLearn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https://exposureninja.com/podcast/186/ Get a free review of your website https://exposureninja.com/review/