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In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get More Reviews Without Asking. [00:30] Why reviews are important. [00:47] How to ask for reviews without explicitly asking. [02:22] Differentiating the signal from the noise when it comes to feedback. [03:30] Getting more feedback opportunities by using more channels. [03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Ask Nicely   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a shor

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic. [00:30] Changing the name of your website using a 301 redirect. [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links. [01:32] Getting an overview of your internal links using Screaming Frog. [02:10] Using marketing to spread awareness of your new brand. [02:31] Your homepage has the most link equity. [03:00] Be ready to wait a few weeks or months to recover traffic. [03:06] Doing the entire rebrand at once and submitting it to Google Search Console. [0

5 Ways to Stay on Top of Marketing Trends In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends. [00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends. [01:11] Number 3: Follow more traditional marketing publications. [01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed. [02:18] Number 4: Track your competitors and tools. [02:55] Number 5: Make use of Twitter; some of the best marketers hang out there. [03:30] Bonus tip: Hang out in Clubhouse and engage with people [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3

When to Say “No” to Customers In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Say “No” to Customers. [00:39] What happens when you always just say yes to customers. [00:52] When you say no, give customers a reason why and provide an alternative. [01:48] Why you won't get results if you always do what the customer wants. [02:09] Find who you are and who you aren't as an agency. [02:50] Set expectations, be clear on scope, and stay focused [03:46] When you take on the wrong customers, it affects your company culture. [04:02] An example of a form that Neil and Eric use to see whether a customer is right for them.  [04:47] You get way more respect when you put your foot down. [04:49] That’s it for today! [

How to Make the Most of Google Analytics to Grow Faster In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster. [00:26] Why you should look at more than your traffic metrics if you want to grow. [00:50] Setting up advanced segmentation on Google Analytics to get better insights. [02:00] Using conversion tracking to increase qualified traffic. [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively. [03:16] Gettin

Today we are going to talk How to Actually Make Money From Podcasting? Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Make the Most of Your Podcast Analytics to Grow Faster In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster. [00:26] The tools Eric and Neil love and how they use Chartable. [01:45] Using title metrics to know what to do more or less of. [02:00] Insights from the 30-day download path on Chartable and Spotify Analytics. [02:52] Looking at which older podcast episodes continue to get traffic. [04:02] Racking up view counts by producing episodes consistently. [04:16] Getting insights by checking the retention per episode. [05:00] Get ad-free listening plus exclusive content with Ma

Is It Too Late To Grow A Twitter Following? In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is It Too Late To Grow A Twitter Following? [00:49] Putting out consistent, thoughtful tweets and using tweetstorms. [01:07] Creating well-thought-out tweetstorms. [01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter. [02:54] Twitter does not push reach down as aggressively as other platforms. [03:05] The goals of Twitter versus other platforms. [03:40] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Joe Pompliano Anthony Pompliano Shaan Puri Marc Andre

How Rohan Seth Grew Clubhouse to 10M Users In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users. [00:36] Creating exclusivity by using an invite-only system. [01:19] The tactics that Andreessen Horowitz brought to the table. [02:09] Leveraging the cabin fever during the lockdowns. [02:21] Making it easier to get followers with algorithms optimized for organic reach. [03:53] Whether Clubhouse will end up being a big company. [04:33] The many ways to grow other than SEO. [04:40] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Rohan Seth

4 Uncommon Items Every Marketer Should Own In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own. [00:49] Taking moments for reflection and creativity with a pen and pad. [01:21] The great ideas that come while going for walks in nature. [02:21] Good sleep equals high performance; products for sleeping better. [04:01] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Oura Ring Eight Sleep   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enj

How Neil and Eric Get Smarter In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Get Smarter. [00:50] Surround yourself with people who are smarter than you. [01:32] Learn from your competition. [03:07] How to filter good from bad people by acting like you are not smart. [03:31] Resources to consult to learn from other successful people. [04:25] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Nathan Latka My First Million Invest Like the Best All In Leveling Up Mixergy   Leave Some Feedback:     What should we talk about next? Please le

3 Quick Ways to Improve Ad Creatives In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives. [00:27] Ad creatives are one of the most important but overlooked strategies. [00:54] When you launch an ad, iterate on it for three to six months. [01:15] Get inspiration from your competition. [01:37] Let your customers guide your messaging. [02:12] Create variation on your ad using Fiverr and Canva. [03:11] Make a swipe file of things you find that work. [03:53] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode:   Fiv

How Eric Would Create Another Book (But Neil Won’t) In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t). [00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing. [01:36] Timelessness and why Eric chose to write a philosophical book. [02:07] Looking for the Lindy effect. [02:36] Saving time and the sense it makes to co-write a book. [03:38] That is it for today! [03:39] Go to marketingschool.io/live to join our community! Links Mentioned in Today’s Episode:   Hustle Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy t

How To Pay Yourself Without Slowing Your Growth In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Pay Yourself Without Slowing Your Growth. [00:30] The many expenses of starting and growing a business. [01:04] Putting all of the money you earn back into your business. [02:46] Work out how to legally write off as many expenses as possible. [03:37] Figure out how to be more scrappy! [04:00] The late gratification philosophy of many great entrepreneurs. [05:03] That is it for today! [05:04] Go to marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Copilot   Leave Some Feedback:

Is Luck A Factor in Business? In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Luck A Factor in Business? [00:37] A Guy Kawasaki quote arguing for the role of luck in success. [01:48] Preparing well for the lucky breaks you do get. [03:05] The value of consistency in creating luck. [03:40] That is it for today! [04:10] Go to marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Guy Kawasaki   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect

7 Overrated Marketing Channels In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Overrated Marketing Channels. [00:35] Why using Clubhouse to grow your audience is unsustainable. [01:01] The reach of Instagram is continuing to drop. [01:35] Organic reach on Facebook is even lower, go figure! [02:05] Messenger bots on Facebook will not last. [02:36] Advertising at scale on Reddit will get harder. [03:02] Push notifications are great for traffic but terrible for conversions. [03:25] Advertising on any channel will not work unless you understand your audience. [04:07] That is it for today! [04:10] Text us on 310-349-3785!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know i

7 Underrated Marketing Channels In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Underrated Marketing Channels. [00:38] LinkedIn is strong from an organic and paid standpoint. [01:27] Accessing influential people on Twitter. [02:25] What was old is new again, such as direct mail! [02:53] Snapchat ads work as well as Instagram ones but are cheaper. [03:06] Audio continues to grow making podcasting advertising very effective. [03:47] Don’t forget about Pinterest for B2B and B2C! [04:25] Open rates are still very high when it comes to text advertising. [04:59] That is it for today! [05:00] Head over to marketingschoo.io/live to learn more about our live events! Links Mentioned in Today’s Episode:   audience.co community.com   Leave Some Feed

Can You Have an Unlimited SEO Budget? In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?. [00:29] Common questions around budgeting for SEO. [01:02] The law of diminishing returns and what this teaches us about reallocation. [01:20] How impatience for results and returns can stifle success. [01:55] Using a stop-start approach to SEO with a big budget. [02:11] Using more money on SEO than paid media and why we recommend this. [02:37] The slow and steady approach to SEO for young businesses and websites. [03:07] That is it for today! [03:10] Don't forget to rate, review and subscribe!   Links Menti

Our Favorite Twitter Marketing Hack In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Twitter Marketing Hack. [00:27] We use Twitter because it’s where leaders hang out. [00:53] How to get the right people sharing your content. [01:46] The best way of connecting to important people. [03:29] World leaders don’t hang out on Instagram as much. [03:43] Make sure to rate and review this podcast! Links Mentioned in Today’s Episode:   Sahil Lavingia on Twitter   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy

What We Do with Our Profits In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Do with Our Profits. [00:27] What we used to do with our profits. [00:40] The danger of burning profit on things that show status. [01:24] Why you should put your profits back into your business. [02:05] Taking more profit for yourself when you have a family. [02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle. [03:55] Having fun and getting better each day. [03:19] Text us at 310-349-3785!   Links Mentioned in Today’s Episode:   Alex Becker on Twitter   Leave Some Feedback:     What should we talk about next? Please let us