Marketing School | Digital Marketing | Online Marketing

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (02:23) Mission-Oriented Approach and Content Formats (07:39) Creating Compelling Content and Holding Audience Attention (09:09) Experimentation and Learning from Failure (11:30) Collaborating with Influencers and Partnerships (14:41) Hiring and Developing Talent (29:00) Dealing with Copycats and Protecting Originality (37:44) In

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today (01:15) The difference between an ad agency that

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls (01:18) Yellow fever (Why Whole Foods had to sell)  (5:36) $700m crypto deal  (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls   Go to https://www.

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd (01:14) Andrew Huberman hit piece has reverse effect (04:45) Ad Creative is a 12x ROI multiplier? (13:25) Flexport’s CEO NYTimes OpEd    Go to https://www.marketingschool.io to learn more!  

In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google? (01:15) Generating Leads on LinkedIn (07:42) When should you sell? (15:18) Is this the end of Google? (19:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https:

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement? (01:15) Biggest winners and losers of Google AI Spam Update (05:05) Parasite SEO and the May 5th Update (07:57) The Impact of AI on Marketing Agencies (11:21) AI-Generated Images and Engagement  (15:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more (01:18) The Impact of Posting Clips on Social Media (04:20) The Decline of Movie Theaters (05:18) The Importance of Attention and Engagement (06:13) Partnering with Influencers for Marketing (07:09) Exploring Different Marketing Channels (08:06) AI Tools for Gift Giving (09:57) The Value of Handwritten Notes (11:49)

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye (01:53) Introduction and deep pocket monster (03:15) Card party events (05:42) The fallacy of view chasing (08:21) Creating a community experience (12:45) Growing the event and world records (16:02) The cost and value of events (25:37) The power of long-form content   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:   What should we t

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:18) Gartner predicts search traffic will drop 26% (02:42) Alternative platforms and the growth of social networks (05:23) The limitations of newsletters as standalone businesses (06:45) The impact of recessions on sponsorships (08:34) Newsletters as marketing channels (10:24) The marketing genius of Bitcoin and the demand for crypto newsletters (11:21) The growth of Bitcoin ETFs and the

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more (01:18) How much are CEOs actually worth? (04:59) The cost of LinkedIn services (06:06) The role of AI in sales development (08:23) The changing landscape of inbound sales (11:19) The combination of AI and human touch (12:42) The importance of taste in content creation (15:30) Creating impactful stories (16:25) Expressing personal opinions (16:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketin

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more  (01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits (03:05) Discussion on the conversion rate of traffic from chat GPT-related pages (03:57) Speculation on

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Being the CEO is the worst job ever (01:18) Elon Musk's sues OpenAI (05:04) The trade-offs of Tesla cars (05:57) OpenAI's mission and board of directors (06:45) Elon Musk's lawsuit and its implications (09:03) The role of a CEO (10:00) The vision for the company (11:40) Managing finances and vision (14:40) Work-life balance as a CEO (15:34) The challenges of being a CEO (16:13) That’s it for today! Don’t forget to

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more (01:55) Examples of using GPTs at work. (07:51) The most valuable media channels. (09:47) Bringing people to the point of sale. (10:30) Partnering with influencers for maximum impact. (14:22) Controlling attention and selling products. (15:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https:

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.    Watch the full interview here: https://youtu.be/dticDXdRuh8    TIME-STAMPED SHOW NOTES: (00:00) Wearing the hat: winning the biggest deal (01:37) Building epic gardening (05:37) The botanical interests deal (11:22) How wearing the hat made a difference (14:14) Getting into gardening (21:23) YouTube's impact on business (23:34) Acquiring blogs for growth (27:52) Structuring a deal Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short revi

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and he

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads (01:05) What a TikTok Ban means for advertisers and marketers (05:30) Eric Siu reveals that Google benefite

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequen

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (01:18) Eric introduces the topic of Retell AI and its potential impact. (04:13) Neil shares his experience with a dental appointment and AI technology. (08:04) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI. (11:08) Consumer's awareness plays a big role in marketing (14:1

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more (01:15) Eric explains the unique format of Sam Ovens' mastermind, where participants di