Marketing School | Digital Marketing | Online Marketing

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms 00:37 – Eric explains what a head term is and how you can rank for long tail variations 00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google 01:25 – Take the terms related to your head terms and make corresponding content, if relevant 01:45 – Type your head term and look for other variations of it 02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly 02:25 – Conversion rate optimization 02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keyword

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People 00:33 – One of the problems in content marketing is limited resources 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult 01:21 – Learn how to say “no” to unnecessary work 01:25 – Focus on the things that are working for you 01:35 – Only hire an editor as your contractor 01:42 – You can find your writers at problogger.net 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you 02:32 – Have your editor ask them to make 10 headlines 03:08 – Show some samples of format 03:39 – Get them to write content, post it into Wordpr

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker 00:35 – First, tell me your most impressive win in your career 00:40 – It will help frame the conversation 00:55 – This is one of Elon Musk’s favorite question 01:20 – Second is asking for their favorite brand and creating a scenario 01:56 – Growth hacking is all about experimentation and there’ll be tough times 02:30 – Third is having them look at your website and ask them suggestions for improvement 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task 03:20 – Growth hacking is about creativity 03:36 – Neil shares a sample question connected with their favorite bra

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Public Speaking 00:35 – Neil shares about his first talk which was for Wikipedia 00:51 – Neil shares how to get public speaking spots 00:53 – Go to people, find conferences in your niche, and send them an application 01:00 – Make sure your application is thorough 01:13 – Add your social following in your application 01:31 – Record a video on why you are a good fit as a speaker 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time 01:49 – It takes time and just apply to be a speaker 02:05 – Apply to small and localized conferences 03:00 – Eric shares how he did on his first speaking gig 03:10 – When you first speak in front of people,

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value 00:51 – When someone first opens your email, you have to nurture them 01:20 – Neil shares what his nurture sequence looks like 01:33 – Neil builds an emotional connection with his viewers 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services 02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business 02:34 – Eric keeps on sharing his content 02:48 – One of Neil’s clients took 2 years to sign up 03:00 – Eric uses Drip and makes a list of the most import

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 –

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use 00:34 – First is Ubersuggest 00:38 – It is great for content generation 00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier 01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data 01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions 02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email 03:06 – You can integrate it with your team 03:20 – Yesware and HubSpot Sales does the sam

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Repurpose Your Content 00:40 – Repurposing is maximizing your content 01:07 – First, publish to multiple channels at once 01:32 – Use Libsyn for podcasts and Edgar for social media channels 01:40 – Second is reposting 02:05 – Slice up your content into different topics—rename and optimize it 02:42 – Turn your most popular blog post into a podcast 02:58 – Base it on the most social shares 03:15 – Fifth, put it into SlideShare 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way 03:40 – Sixth is a partnership 03:53 – Have a partner website and cross-post your content 0

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 00:35 – There’s more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped Show Notes: 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation 01:20 – “Marketing should be a cash flow positive endeavor” 01:27 – It all comes down to experimentation when you’re starting off 01:59 – Keep doing the experiments until something works and pays off 02:05 – Stop experimenting when you’ve found a channel that’s working 02:17 – Some companies have a 3-year LTV 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps” 03:01 – Sean Ellis’ blog post on setting growth experiments 03:09 – Brian Balfour’s blog post 03:22 – Do experiments consistently and track it 03:38

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Run Weekly Growth Meetings 00:41 – Weekly growth meetings drive results for your business 00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test 00:55 – Use Google spreadsheet or Trello to track your progress 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard 01:19 – Incentivize people to come up with great ideas 01:50 – Each idea is ranked on a scale of 1-10 02:08 – Have a hypothesis and make people constantly think about things 02:49 – Neil setups teams with different people 02:58 – “Every person in an organization has an idea and experienced

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Measure Your Branding Efforts 00:40 – First, look at your reach and how far your content is going 01:08 – Eric shares how they were able to increase their reach in a post 01:30 – Google now lets you look at the region to check how you are doing in that specific region 02:17 – Check your engagement rate 02:20 – Are your efforts resonating with people? 02:43 – Avanash Kaushik’s Applause Rate Blog Post 03:05 – Branding is about long-term and longevity 03:15 – “Keep pushing hard” 03:30 – Engage on a daily basis 03:48 – Respond as soon as you can 03:58 – Look at your likes, shares and comments 04:52 – Branding is when people keep talking about you 05:00 – Neil

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point SEO Checklist 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site 01:11 – Go through your pages in your sites and find duplicates 01:20 – Pages with the same topics should be combined 01:52 – You’re sending Google conflicting data 02:02 – Make sure to implement accelerated mobile pages 02:13 – It is a better experience for users 02:22 – Fourth, update your most popular content 02:45 – Fifth is mobile usability 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well 03:04 – Sixth, check your bounce rate 03:15 – Make sure that it is decreasing 03:24 – As it decreases, your mobi

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game. Time Stamped Show Notes: 00:27 – Today’s topic: Our Favorite Marketing Books 00:35 – Breakthrough Advertising 00:45 – Talks about people’s desires 01:09 – Explains the concepts of good copywriting 01:25 – Don’t Make Me Think 01:28 – This book includes design concepts 01:44 – Most marketers think having a good design equates to greater conversion rates 01:57 – Influence 02:01 – Discusses how you influence people to do something, like buying a product 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase 03:06 – The 22 Immutable Laws of Marketing 03:12

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board. Time Stamped Show Notes: 00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects 00:35 – Eric uses growth hacker experiments and combines them with Google sheets 00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly 01:01 – Growth Hackers Project is a tool for running projects 01:09 – Someone should assess how the company is doing using these experiments 01:34 – Just continue experimenting over time 01:45 – Managing your marketing is more about cutting back what you’re doing 02:04 – Neil doesn’t do a lot of marketing 02:11 – Do one or two things at a time, once you get it right, add more 02:17 – Don’t keep adding more to your plate just bec

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if black hat SEO still works and the advantages and disadvantages of using this practice. Time Stamped Show Notes: 00:27 – Today’s topic: Does Black Hat SEO Still Work? 00:35 – PBN is also considered black hat SEO 00:41 – Black hat SEO still works 00:45 – Black hat SEO isn’t really for business or marketing 01:07 – Neil used to do black hat SEO 01:27 – “It never did last” 01:37 – Black hat SEO can give you short term income, but not recommended for a client’s website 01:55 – The only good thing about black hat SEO is that it can help you be more creative and adapt its concept to white hat SEO 02:13 – It is not worth the time and energy 02:41 – The link wheel tactic of black hat SEO described 03:26 – Build your own blog network the legitimate way 03:4

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis 01:11 – You can check how your activities are comparing with your competitors 01:25 – The diminishing return explained 01:46 – Have an on-going link building process 02:00 – Use BuzzSumo to find the right people to reach out to 02:09 – Use BuzzStream to keep track of the report 02:30 – Your intern should focus on social media and respond to anyone who is upset in your space 02:45 – They don’t have to be necessarily picking on your product 02:50 – Helping out will build trust and royalty 02:57 – Do reporting 03:00 –

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage 00:35 – Make sure you have a great headline that emphasizes what you do 00:49 – Have a call-to-action that goes with the headline 01:08 – Answer objections: 01:20 – People are more likely to buy and be more comfortable if you will answer their objections 01:30 – Talk to people and ask about their hesitations in buying a product 01:39 – Use Qualaroo to put up a quick survey 01:52 – Use testimonials and case studies 02:14 – Fourth is to add a benefit-driven headline 02:21 – Talk to your paying customers and ask them why they bought your product 03:17 – Fifth is page load speed 03:46 – Thi

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: 00:27 – Today’s topic: What Is a PBN? 00:35 – A PBN is a private blog network that can be used to make your SEO more effective 01:16 – Build My Rank is one of the most popular blog networks 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them 01:42 – PBN still works, but is not recommended 01:58 – PBN is not a good viable solution for the long-term 02:08 – Focus on creating amazing sites with amazing content 02:36 – ViperChill has a blog regarding the effectivity of PBNs 03:21 – The typical PBNs price 04:25 – Use a blog network, like SitePoint 05:03 – “Try avoiding PBNs at all cost” 05:24 – Instead, think about black hat and white hat SEO 05:35 – That’s it for today’s episode! 3 Key Points: P