Lean Startup

Steve is a perennial favorite at our conference–for good reason. A natural teacher and storyteller, he gives talks that always illuminate entrepreneurship in unique, useful ways.

Back to the Roots sells kits for growing edible plants. Their business involves physical products and isn’t one that obviously lends itself to intense experimentation. And yet, as we learned in a popular talk from Nikhil and Alex last year, they test everything. This year, they’re back to talk about a Kickstarter campaign they used as an MVP for a new product–during which they learned a lot more than they expected.

ElectNext is a young startup that’s not only learning about its potential markets, it’s also learning how to learn. Keya will reveal the changes the organization has gone through to be able to move more quickly, with less friction and greater success.

Continuous deployment–small, frequent, and continuous changes to the production website–let marketplace giant Etsy iterate quickly and experiment with new features rapidly. But it’s not an approach that every engineer is comfortable with. John will talk about how Etsy does continuous deployment and gets the team behind it.

With a long history at the Lean Enterprise Institute, John brings an incredibly rich view of innovation in the corporate world. As our community pushes Lean Startup ideas forward, he brings a valuable ability to ground our greater understanding.

Patrick is a longtime leader in the Lean Startup community. In this talk, he’ll redefine and explain growth-hacking in a way that takes us beyond SEO tricks and helps us understand patterns we can leverage for growth.

Intuit has been at the forefront of incorporating Lean Startup methods across a very large company. CEO Brad Smith will lead a conversation with two senior Intuit executives, Laura Fennell and Hugh Molotsi, about how they’ve fostered and rewarded an environment of experimentation and how they’ve transformed how decisions are made in their businesses.

A perennial favorite speaker at The Lean Startup Conference, Laura will make sure you know when and how to use not just landing pages, but also concierge tactics, Wizard of Oz setups and content strategies like blogs and email newsletters. You will leave her session smarter.

Based on his experience running thousands of experiments with entrepreneurs around the world, Trevor–founder of Lean Startup Machine–will discuss how to avoid biasing both your data and yourself.

The Biggest Implementation of Lean Startup on Earth Stephen Liguori @stephenliguori GE Jeffrey Schnitzer GE ENERGY MANAGEMENT – INDUSTRIAL SOLUTIONS Eric Ries @ericries THE LEAN STARTUP Michael Mahan @michaelbmahan GE HOME & BUSINESS SOLUTIONS Sarah Broderick GE GE has been in business for more than 130 years in part because it has always been able to reinvent itself. The company has enlisted Lean Startup principles as one of the ways to harness its entrepreneurial spirit and improve the way it works. Steve Liguori, GE Executive Director of Global Innovation and New Models, will lead a conversation with three GE project leaders on how they’re using Lean Startup methods.

Black Girls Code is a fast-growing non-profit that started with the kernel of an idea in Oakland, CA and has been iterating its way across the country. Kimberly will talk about Lean Startup ideas have helped the organization meet its vision.

The Lean Startup Conference 2013 | Various Speakers by Lean Startup

Kevin Dewalt, What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars--and Win the Emerging Global Startup Wars Kevin is one of the top experts on applying Lean Startup ideas beyond Silicon Valley. With experience on the ground in Asia and regular contact with entrepreneurs around the world, he’s in an unusually good position to share a global perspective.

When Code for America started a new international initiative this year, the process pushed the whole organization to look at how it could run faster, with more experiments. Catherine will talk about launching, building and leading the new program, Code for All, the complexities of building a global network of civic hackers that fosters shared values while at the same time respecting local context, and the infectious effect the new program had on Code for America overall.

Toyota, the company that developed lean manufacturing practices, is today applying Lean Startup. Vinuth and Matt will talk about how they’ve convinced internal stakeholders at the company to respond to customer feedback and the proxies they’ve used for customer satisfaction in a research environment that prevents them from selling their products directly.

Organzitions go through predictable cycles. They begin by experimenting violently, but when they hit the hockey-stick curve, they need to execute on as few things as possible to meet demand–and then, as they attract competitors, they need to both at once. We know of nobody better than Kent to talk about the role programmers play in this cycle, and how can they up their game to support both execution and experiments.

A founder of LinkedIn and partner at Greylock, Reid has brings unusual depth to conversations about entrepreneurship. Eric Ries will interview Reid.

Kent will follow up his morning talk on the role of engineers in a hyper-growth company with an afternoon session that goes deeper into the topic and includes a meaty Q&A. Bring your questions for one of the people we’ve learned the most from on product development.

Opening Remarks: The Lean Startup Conference 2013 | Sarah Milstein & Eric Ries by Lean Startup

Experimenting On Experiments: Bringing Lean Startup To Scientific Research | Brian Frezza by Lean Startup