Synopsis
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
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BM243: How to Take Advantage of Digital Marketing Trends
28/10/2020 Duration: 33minDo you want to know some of the best ways to take advantage of the current digital marketing trends? Listen as digital marketing guru, Bosco Anthony shares a treasure trove of ideas every author needs to know. In this week's powerful podcast episode "How to Take Advantage of Digital Marketing Trends" you will discover... Some of the best digital marketing trends for non-fiction authors What are micro-influencers and where to find them? How authors can use the "re-marketing strategy" How to use and leverage your book for money-making opportunities How to best use content marketing as part of your digital marketing strategy 6 important strategies every author needs to know What to do to stay energized during the chaos around us Entrepreneurial mistakes to avoid And a whole lot more… Interested in the BETA version of Author Marketing Mastery (6-live weekly sessions)? Email: susan@avivapubs.com Learn more about your ad choices. Visit megaphone.fm/adchoices******************************
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BM242: How to Stay Sane in a Crazy, Stressed-Out World
21/10/2020 Duration: 27minDo you want to know how to stay sane in this crazy upside-down world? Listen as well-being expert, Mari Ryan shares essentials to look after yourself during the chaos around us. In this week's powerful podcast episode "How to Stay Sane in a Crazy, Stressed-Out World " you will discover... How to be a successful non-fiction author writing a business book as a parable The difference between well-being and wellness How to stay centered and sane in a crazy, stressed out world Know what you can control and let go of the things you "can't control" How to stay focused and build strength and resilience to see us through challenges What to do to stay energized during the chaos around us Well-being mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices**************************************
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BM241: How to Skyrocket Your Book Sales with Speaking
14/10/2020 Duration: 30minDo you want to know how to skyrocket your book sales by speaking? Listen as speaking professional, Paul Barton essentials you need to know to use speaking gigs to help sell more books. In this week's powerful podcast episode "How to Skyrocket Your Book Sales with Speaking" you will discover... What you should be doing instead of giving speeches How to avoid falling into the trap of filling space with "ums" "aha" and "you knows" How to overcome the fear of feeling judged or criticized What you need to speak with confidence and authenticity The importance of storytelling to convey your material, no matter who you are talking to Essential differences between speaking virtually and speaking live in-person Common speaking mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adc
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BM240: How to Best Use Podcasts for Influence and Profit
07/10/2020 Duration: 28minDo you want to know how to use podcasts to skyrocket your influence as a thought leader? Listen as Annemarie Cross aka "The Podcasting Queen" shares her powerful tools and techniques to make your mark with with podcasts. In this week's powerful podcast episode "How to Best Use Podcasts for Influence and Profit" you will discover... How to get started with a podcast (and it's not about the tools and technology)! Simple and effective ways to monetize your podcast Why your first three episodes are critical to your success How to bust common podcasting myths The key message all non-fiction authors need to nail with a podcast 3 important things you must know to harness your non-fiction book alongside a podcast Why it's important to be mindful of the content you share And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visi
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How to Best Market Your Book in Turbulent Times - BM239
30/09/2020 Duration: 33minDo you know how to best market your book when times are tough? Listen as marketing expert, Debra Jason offers sage advice to keep top of mind with your prospects! In this week's powerful podcast episode "How to Best Market Your Book in Turbulent Times" you will discover... Why cutting marketing budgets in uncertain times is tantamount to suicide What you need to do to stay top of mind with your readers, prospects, and clients How to determine the value and expertise you offer Why and how to repurpose your material for longevity Special social media tricks and tips for non-fiction authors The right and wrong time to pitch your services Turbulent mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dreaming of writing a book
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BM238: How to Create Customer Loyalty and Happiness
23/09/2020 Duration: 29minCustomer loyalty and happiness is key to building and maintaining your business. Do you know what to do and how to do it? Listen as Chief Happiness Officer, JoAnna Brandi shares her powerful ways to keep customers happy and coming back for more! In this week's powerful podcast episode "How to Create Customer Loyalty and Happiness" you will discover... What creating happiness with your customers is about What makes up relationships and higher-level happiness What you need to keep you going even when times get tough The difference between happiness inside and outside of yourself How much of your happiness is considered genetic How to turn your feelings around when you go down the rabbit hole of feeling insecure How to use the "power pause" to help take care of yourself And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit meg
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BM237: How to Best Promote Your Expertise and Sell Books
16/09/2020 Duration: 32minSell books! If this is what you want to do, then you absolutely "must" listen to this powerful podcast episode. Dr. Judith Briles, The Book Shepherd shares tips and tricks to best connect with your tribe as a thought leader and expert authority. In this week's powerful podcast episode " How to Best Promote Your Expertise and Sell Books" you will discover... Why authors block the whole idea of marketing their book The best ways to disseminate all the tiny ideas locked up in your book (and jell new ones!) Controversial ideas about Amazon bestseller status Why authors are disappointed with Amazon and bookstores Tips and techniques to promote your book virtually Book marketing screw-ups to avoid (you need to know these!) When you no longer need to market or promote your book And a whole lot more… Help Needed: I’m planning to create an online course on “How to make money with your book” for "non-fiction authors.” I’m looking for authors who “have a problem getting visibility in the
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BM236: How To Best Use Social Media Strategically
09/09/2020 Duration: 27minWant to know the best way to use social media strategically? Listen as book writing and self-publishing coach, Jenelle Jack, shares tips and tricks to build a social media strategy to boost your business. In this week's powerful podcast episode "How To Best Use Social Media Strategically" you will discover... How to get started building relationships on social media (it's not all about your book) How to best promote and leverage your book on Instagram Jenelle's three content pillars that give extra depth to your engagement Tips and techniques to repurpose material from your book When to start talking about your book on social media And a whole lot more… Click to schedule your free 20-minute book marketing strategy assessment. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue
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BM236: How to Make Money Giving Away Your Expertise for Free
02/09/2020 Duration: 32minWant to know how it's possible to make money giving away your expertise for free? Listen as internationally recognized sales expert and speaker, Jill Konrath, shares how she's built a successful business attracting companies who pay her to give away her knowledge and expertise. In this week's powerful podcast episode "How to Make Money Giving Away Your Expertise for Free" you will discover... How to get started turning free work into highly paid work How to appreciate the value to others of your knowledge and expertise The importance of focusing on a certain demographic that needs your solution Who are the best prospects who need your solution to attract new clients How to find the right people in an organization to talk to and what to say to them How to create useful content companies value and will pay for The success formula for your content And a whole lot more… Get your free personal 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adcho
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BM235: How to Unlock the Best User Experience With Your Website
26/08/2020 Duration: 23minDo you want visitors to your website to have the best user experience? Listen as website wizard, Mitch Alverson shares his secret wisdom on how your website can display experience, authority and trustworthiness to turn prospects into potential buyers. In this week's powerful podcast episode "How to Make Sure Your Website Has the Best User Experience" you will discover... The two main ingredients every website needs to make it simple and easy for visitors What is more important - a book or an author website? When Google crawls sites, they are looking for E.A.T. (Does your website have them?) What you need to know about the user experience of your website Why a long landing pages are in vogue What you need to know about SEO (Search Engine Optimization) Common mistakes and how to fix them And a whole lot more… Sign up for your free 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices********************************************************************
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BM234: How to Impact the World as a Best-Selling Author
19/08/2020 Duration: 38minDo you yearn to make an impact as a best-selling author? Listen as best-seller expert, Viki Winterton shares her secret power to persuade attract and let people around the world know who you are. In this week's powerful podcast episode "How to Impact the World as a Best-Selling Author " you will discover... Why being a best-selling author is so powerful How to realize the true value of your book Important steps to take to become a best-seller What is one of the best things you can do with your FaceBook followers How to repurpose the information stored in your book Common mistakes and how to fix them Book essentials every author must know And a whole lot more… Claim your free 20-minute live Book Marketing Assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? C
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BM233: How to Decide What You Want Your Life to Look Like
12/08/2020 Duration: 25minHave you ever tried to decide what you want your life to look like? Listen as simple planning specialist, Laura Posey shares how to simply and easily laser focus your life to get dramatic results. In this week's powerful podcast episode "How to Decide What You Want Your Life to Look Like" you will discover... The basics of simple planning How to plan your entire year on one sheet of paper so it's something you really use How to stay on track and avoid "SOS" - the "shiny object syndrome" Why procrastination is not your problem What it takes to keep your dopamine addiction under control Common mistakes and how to avoid them And a whole lot more… Book your complimentary 20-minute book marketing assessment with Susan Friedmann Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to cr
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BM232: How To Easily Focus More Eyeballs On Your Book Launch
05/08/2020 Duration: 27minDo you want to know how to easily focus more eyeballs on your book launch? Listen as best-selling author, Michelle Vandepas shares her secret sauce to your book launch success. What's essential when developing your book launch Best practices to leverage your book to the right people Critical questions to answer to use your book to leverage your business and build credibility Critical questions to answer to use your book to help get clients, and/or build a new revenue stream Michelle's "Holy Trinity" to get instant credibility Avoidable mistakes authors make And a whole lot more… Book your complimentary 20-minute book marketing assessment with Susan Friedmann Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you’ll be on
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BM231: How to Satisfy True Human Connection with “Fanocracy"
29/07/2020 Duration: 30minWhat is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book. In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover... Who exactly is a true and raving fan in your universe What the simple things you need to do to build raving fans (most people don't do these!) Why any business can grow as a result of cultivating their fandom Essential rules to follow to nurture your fandom What critical lesson David learned from "The Grateful Dead" Why passionate fans are your most powerful marketing force And a whole lot more... Are you a non-fiction author struggling to get known and paid for your expertise? Sign up now for your free 20-minute "Book Marketing Assessment" to find out how your can get the recognition and income you deserve as a non-fiction author. Learn more about your ad choices. Visit
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BM230: How to Choose the Best eLearning Solution for Your Course
22/07/2020 Duration: 28minHow do you choose the best eLearning solution for your course? Listen and learn from learning design expert, Janet Stewart as she shares what you need to know about the new online trends and the future of learning. In this week's powerful podcast episode "How to Chose the Best eLearning Solution for Your Course" you will discover... The essentials you need to know to turn your book into an online program How to turn your book into an online course What you need to know about your target audience before you start creating your course What the future of learning has in store for us Unconventional ideas you can use to add more pizzaz to your book offering How to avoid "learner fatigue" with gamification techniques Common mistakes and how to avoid them And a whole lot more… Check out more juicy book marketing tips and techniques at Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices**********************************************************************
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BM229: How to Best Use an Editor for Your Book Success
15/07/2020 Duration: 30minWhat do you need to do to use an editor for your book success? Listen as editor and ghostwriter, Pat Iyer shares powerful information every author needs to know to feel confident about their writing skills. In this week's powerful podcast episode "How to Best Use an Editor for Your Book Success" you will discover... What exactly an editor does to help fine-tune our book's success Why editing your own work is a bad idea How to avoid one of the biggest traps many authors fall into When it's time to stop word-smithing your work How an anthology can add a whole new dimension to being an author Whether or not an editor or ghostwriter holds any "rights" to your materials Common grammatical errors we make without even realizing And a whole lot more… Want a free 20-minute book marketing assessment with Susan Friedmann? Click here to schedule Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dream
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BM228: How to Best Adopt a Sales Mindset for Success
08/07/2020 Duration: 30minWhat do you need to do to adopt a sales mindset to be successful? Listen as sales mindset expert, Merit Kahn shares how to be influential and master your selling environment, even when social distancing has become the new normal. In this week's powerful podcast episode "How to Best Adopt a Sales Mindset for Success" you will discover... The importance of knowing the difference between sales and marketing Why understanding mindset, mechanics, and motion makes you influential Key traits that separate master salespeople from the “icky” amateurs How “re-deciding” helps you stay flexible and adaptive in uncertain times Common sales and marketing mistakes amateurs make and how to avoid them Strategies for adapting to COVID-19 via "The Can’t Wait It Out Movement" And a whole lot more… For more powerful information from the experts, check out Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*****************************************************************
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BM227: How to Market Your Books as a Full-Time Writer
01/07/2020 Duration: 26minDo you ever dream of being a full-time writer and know exactly how to market your books? Listen as award-winning fiction author, RJ Lewis shares his proven practices to help you use the best tools available to successfully market your books. In this week's powerful podcast episode "How to Market Your Books as a Full-Time Writer" you will discover ... Why writers should study marketing rather than study writing What every author should be able to do in 30 seconds or less How to get people interested in your book concept before they ever read a word you've written 4 essentials you need to know to write a good book description 3 important things every book needs - no matter if it's fiction or non-fiction What every author should do before having their book designed How to get reviews for your book Powerful resources Arjay uses to successfully market his books And a whole lot more... Click here to schedule your complimentary 20 minute book marketing assessment Learn more about your ad c
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BM226: How to Use Mindfulness to Gain Your Success
24/06/2020 Duration: 28minDo you want to know how to use mindfulness to gain your success? Listen as mindfulness expert, Holly Duckworth shares her proven practices to help you go from chaotic to calm to increase your success. In this week's powerful podcast episode "How to Use Mindfulness to Gain Your Success" you will discover ... What exactly is mindfulness How to start exercising your mindfulness muscle. How do you set your energy in motion each day 7 essential mindfulness practices The importance of visualization in the mindfulness process How to use mindfulness to take care of your head trash What to do when you have an "off" day Juicy common mistakes to avoid And a whole lot more... Click here to schedule your complimentary 20 minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book
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BM225: How to Best Organize a Successful Retreat
17/06/2020 Duration: 27minHow do you best organize a successful retreat? Listen as "Superstar Activator," Michele Villalobos shares her proven strategies to make a meaningful difference in peoples' lives. In this week's powerful podcast episode "How to Best Organize a Successful Retreat" you will discover ... What makes a retreat an experience to entice people to take the next step to work with you How 3 major components you need to know to adopt retreats into your author marketing platform How to use retreats to take your message to a deeper and more meaningful level How to turn a live retreat into a virtual event without losing the magic of the in-person experience How to transfer your message in a way that can make a significant difference in peoples' lives. A universal mistake people make when organizing both in-person and virtual events And a whole lot more... By the way, if you don't want to miss out any of the latest juicy advice from the experts, make sure your sign up at Book Marketi