Adil Amarsi Unplugged

Pete has been in business for 30 years now. He first started in the nightclub industry, and at the time being one of the youngest nightclub managers in the Uk at the time. Prior to his venturing down the copywriting route, he’s had his hands heavily involved in business. This ranged from him running his own businesses or other peoples. Pete took up copywriting as a career when he relocated with his family to Cyprus. During this time he took a year out where he really just drank, travelled and went sightseeing. During this period he figured out he wanted to do something else, with writing and communication always being a passion of his that caught his interest. This was between 2009 and 2012 where he spent most of his time writing copy for other people or businesses he was involved with around the time.

Lesley is a visibility & content marketing strategist and CEO of the marketing & mindset coach. She mainly focuses on female entrepreneurs who are looking to make an impact online. Ten years ago Lesley had a photography business which she closed down as she had decided it was time to step away from the camera and assist other women in business to do the same. She conducts this with an intuitive approach to business on the two powerful fundamental mindsets of success which are Marketing and Mindset. Lesley was born and raised in Surrey, she is a blogger through and through, creates content and also a speaker. She currently resides in Shropshire with her family. Lesley has a passion for all things content and social media marketing and ensures she helps coach women with an entrepreneurial spark to create the life they truly want.

Nick is a 15-time Emmy Award-Winning director/producer Nick is known for telling stories that connect. These stories are focused on people. He is a co-founder of the largest personal branding agency in the world, DNA: The Dicks + Nanton Celebrity Branding Agency. Representing more than 3000 clients in 60 countries around the world. Nick learned the art of storytelling through helping his clients tell their stories in order to share their unique gifts with the world.

Paul is an entrepreneur who drastically turned his life around after an episode of depression, anxiety and a bipolar disorder. Through his personal experiences in life and results, his book, videos, world-class coaching and keynote speaking, He has inspired thousands of men to do the same and get their lives together for their business and their families.

Matt has been an entrepreneur all his life. At the age of 22, he started a small family business. He soon identified that he was up against big companies, corporations and conglomerates in the retail sector. That realisation made him take stock of what his strength was over his competitors. He Proceeded to compete with these big guys by providing an honest transparent sales process. In his early life, he also worked in the sales department of a photocopying industry. He is currently an advocate of asking powerful questions while asking your end game question first. He believes in transparency. He is the co-founder of the elite closing academy and a serial salesman. His message focuses on the ancient art of closing. covering the power of language, how to avoid fear in the brain, which causes prospects to stall and object and techniques that can be used immediately, including 6 words that will double your conversions.

Professional Speaker, Author, All-round awesome human being. Today’s guest is Sam Rathling and I am so excited about this episode, that I am breaking protocol and doing the recording on a non-recording day. I saw her speak at expert empires in November 2019. I immediately connected with her prior to her going on stage and then afterwards, what ensued was a great conversation which led to me picking up her book and I can tell you that it is already starting to generate business even though I've not been through all of it. From her early day as a recruitment consultant to where she is now as a well regarded international speaker. Sam has built her business leveraging content marketing on social media with her focus being mostly on LinkedIn.

Chris is an Instagram expert, His entrepreneurial journey started about 18 months ago, with an Airbnb company. He took rental property and technically sublet them on Airbnb and booking.com. He took to Instagram as a form of documenting this journey and tried to be as authentic as possible when doing so, showing the good the bad and the ugly of his journey. Overtime his Instagram following grew from 600 to 28000 people who were interested in the content he had to offer dependant on the time he was followed. Chris is the chief visionary officer at Insta Grammatics Limited. He helps people and businesses understand the true power of Instagram content, influencer and direct message marketing. This basically means how to make a huge increase in sales without spending a penny on ads.

Nick started out as a freelance copywriter writing sales letters, email campaigns and marketing materials for clients. In the past 9 years however that has not been Nick's business. He went from copywriting to teaching people how to write copy for themselves. He also teaches people how to market using different marketing strategies and tactics. He focused these training sessions on how to grow your business in the space of being an expert. Nick is the CEO & Founder of Expert Empires which is the UK’s number 1 event for coaches, speakers, Trainers, Authors & Experts. He also created the Elite Closing Academy. He is driven with the purpose of getting experts results. Since 2008 his companies have helped over 10000 experts to grow their audience, generate more leads, get more clients, and make more money.

Anna Lebedeva is the Head of Growth Marketing at SEMrush. She has a passion for digital marketing, new technologies, and media. At university, she studied Journalism before realising her passion wasn’t solely in journalism. She identified the fact she likes reading and is a curious character which led her to PR and marketing. She found the closest field to Journalism which led her to get into Public relations which she did for a few years before getting into marketing. Both paths, having the objective of promoting one’s brand has kept her in the field for eight or more years.

Olga is the head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide entering the market of over 50 countries. Olga is also a judge of content and social media awards in the USA, UK and Europe. In 2018 Olga was mentioned among the 25 most influential women in digital marketing by TopRank. She speaks at major marketing conferences and her quotes in user behaviour appear in media such as Business Insider and Washington Post.

Eugene is one of SEMRUSH’s first investors, joining the company as a chief strategist officer and has since raised over $40 million in terms of investments. He was a partner in target Global and has invested in a variety of software such as Lyft etc. Eugene has been with SEMRUSH for 4 years. He has used the product since 2011. He initially started his journey into the tech industry on the investment side. With his friend founding a VC firm and needing some support, Eugene stepped in. Despite possessing little experience in the finance he utilised his analytics and technological background to figure out the inner workings of things.

Fernando was the head of international partnerships at SEMrush. He is now currently in charge of external communications in the company. He heads communications with events, expos, social media, external clients etc. Fernando has been with SEMrush since the beginning of the company’s marketing efforts and was in charge of building its marketing all-star team. He is one of the most recognised faces of the brand as he speaks at 50+ top conferences worldwide each year. He specializes in B2B search marketing, e-commerce, influence marketing and trained marketing.

Julie has worked with leadership and management teams in the public and private sectors for over two decades. She currently works with entrepreneurs who are building their own business. Julie's resilience in business is rare. She became the individual she is through the aid of her mother who is a strong woman. She has always believed that if there is something she wants she can get it and she can make it happen. She naturally manifests her goals by working towards it, with the process involving change and growth. Setting and achieving goals is something she's no stranger to and we get to hear more about it from her.

When David started a design firm, he was lucky to get a phone call to head a project. This project was lead with the head of Disney retail amongst other big names. He got to lead a team of talented people in what was considered to be the nurturing ground of Starbucks. During this time he worked on the creation of the brand bible for Starbucks. The blueprint he laid out was then improved upon by the Starbucks in-house design team down the line. He is the founder, president and chief strategist of retail-voodoo. David helps build brands that better-for-you consumers actively crave with their mind, body and soul. His insight, visioning diagnostics, research analysis and consensus-building has helped many brands, including REI, Starbucks, Sur la Table, and Nike become the beloved & Dominant brands they are today.

6 years ago Lisa started as a wedding planner. Acquiring clients was something that came naturally to her. Her talent in client acquisition was soon recognized by other businesses, some of which were outside the wedding industry. She went on to help these businesses with their marketing and visibility, helping them grow and scale.

On this show, it was absolutely important to get the ever cool and badass Courtney Bedore who happens to be a good friend of mine to give you guys an insight into who she is and the cool things she does both for herself and businesses. Courtney helps women entrepreneurs perform, by taking care of the daily crap. She does this using efficient automation processes in businesses on a daily basis. She is also a strong believer in taking things that work for others and adapting it to suit your business without blindly copying. She has been using Infusionsoft which came naturally to her and is her bread and butter, which created the opportunity for her knowledge with others making people better at utilising automation in their individual businesses.

Clay is a performance hacker, a mental conditioning specialist, a mind freak who has a track record that is unheard of with removing anxiety, imposter syndrome and self-sabotage to give people the ultimate level of control, security and with that... Freedom to live life on your terms.

Alyson is a fellow badass copywriter. The direct-response marketing thing is what SHE DOES. It's how she has put food on her family's table for years - and it's how she has helped business owners just grow bigger and reach greater heights.

Kat is the creator of SAHM Entrepreneur. The proven system for pinpointing your perfect business niche, standing out in a crowded market place, and landing paying clients while working 2 hours a day. A fun fact about Kat is that she had way more cash than her husband when they got married. Kat started business coaching 13 years ago (certified coach) and has helped numerous clients, just like you, start successful Real Life Businesses in all different areas of expertise. On today’s episode, Kat shares her journey and how much she has learned from it, and using those lessons to get ahead in business and in personal life. She points out how to build a business even when you’re not an expert and why adding pleasure in everything you do could be the key to your dream life. “I wouldn't think that you could be an expert at anything. You can improve in anything.” - Kat McLead

Al Tepper Founded TepFu, a Disruptive Marketing Agency offering Interim Marketing Strategy & Leadership. He is a LinkedIn, Facebook Live & Social Media Mentor / Coach to Senior Executives & Business Leaders. Plus, Al has multiple side hustles like www.LandReward.uk - a disruptive property development app. Amazingly, Al is an ex-American Football Coach (OL / RB) at the Hertfordshire Cheetahs. He is an American Football fan - he loves the Cheeseheads / Packers. On today’s episode, Al points out what it truly means to be a good communicator and telling your story even when you don’t have a voice and how he applies this in his business. He’ll tell us his favorite piece of advice about life in honor of his parents.