Beyond The Technique Podcast

In this episode, industry experts, Brett Pierce and Michael Yost get candid about the highs and lows of leading a team, learning financial fundamentals, and building a thriving culture. They share the evolution of their understanding of business operations, the power of team-based pay—and the myths surrounding the concept, and how career growth can and should extend beyond traditional metrics. If you're a salon owner striving for stronger leadership, better financial clarity, and lasting team culture, this conversation is for you. WATCH ON YOUTUBE: https://youtu.be/YEPc0QCR81Q   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW STRATEGIES Website: https://strategies.com/  Connect with Christy Harty: Charty@strategies.com    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONS

In this episode, tech entrepreneur Ameet Kallarackal joins us to explore how AI is transforming the salon industry. From website optimization to content creation, Ameet shares how his company, Glammatic, helps salon owners drive traffic, increase appointments, and stay ahead of the digital curve. They address the common fear of losing brand voice with AI and how salon owners can ease into using these tools effectively. Tune in to discover how AI can save you time, enhance your online presence, and help your team-based salon thrive. WATCH ON YOUTUBE: https://youtu.be/UBGpaG5aUB0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW GLAMMATIC Website: https://www.glammatic.com/  Instagram: https://www.instagram.com/glammaticpro/    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    S

In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a heartfelt look at what makes the beauty industry a uniquely supportive and transformational space. Don’t miss Kayla’s energetic and insightful debut!   WATCH ON YOUTUBE: https://youtu.be/WTnmje2UMcs   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! join

In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen. WATCH ON YOUTUBE: https://youtu.be/0XYWRL5nFxo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW LISA GILES Instagram: https://www.instagram.com/lifeoflisag/  Website: htt

In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve! JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair  WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW PHOREST SALON SOFTWARE Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/  Instagram: https://www.instagram.com/phorestsalonsoftware/    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://w

In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share! WATCH ON YOUTUBE: https://youtu.be/MNoLaC9dG0o   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for

We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all hair types. If your salon is committed to excellence in textured hair service, this is a must-listen. WATCH ON YOUTUBE: https://youtu.be/nrUHfDYjpJc   POWERED BY:  JOIN mya! joinmya.com   FOLLOW AARON SCOTT LACY Website: https://www.aaronscottlacy.com/  Instagram: https://www.instagram.com/aaronscottlacy/  Email: aaronscottlacy@gmail.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA

In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it. WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8   POWERED BY:  JOIN mya! joinmya.com   FOLLOW IVAN ZOOT Instagram: https://www.instagram.com/ivanzoot/  Website: https://www.ivanzoot.com/  Books: https://www.ivanzoot.com/educational-materials    GIFTS GET A FREE SOCIAL MEDIA [CTA] AU

Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity.   WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM   POWERED BY:  JOIN mya! joinmya.com   GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Cli

Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a thriving, loyal clientele. If you’re serious about taking your career to the next level, don’t miss this episode! WATCH ON YOUTUBE: https://youtu.be/Ra9DR5mhX5Y   POWERED BY:  JOIN mya! joinmya.com   FOLLOW JUSTIN GOLD! Instagram: https://www.instagram.com/risecoachingconsulting/ Website: https://risecc.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF

Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this empowering conversation! WATCH ON YOUTUBE: https://youtu.be/sYZ1bsNI2NA   POWERED BY:  JOIN mya! joinmya.com   FOLLOW J LADNER! Instagram: https://www.instagram.com/itsmrjladner/  Website: https://www.jladner.com/  No Stylist Left Behind Podcast: https://www.jladner.com/podcast    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://

Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through every stage of his journey to salon ownership, sharing the key moments that shaped his success. He reveals the core team values that drive world-class customer service and the unique superpowers that have propelled his company forward. Plus, he has an exclusive gift for our listeners—an innovative color formulation app you won’t want to miss! Stay tuned until the end to take advantage of this special offer. WATCH ON YOUTUBE: https://youtu.be/Za2ERyK7dTE   POWERED BY:  JOIN mya! joinmya.com   FOLLOW ON STAGE SALON & COLOR COACH! Instagram: https://www.instagram.com/onstage.hairsalon/  Website: https://www.onstagehairsalon.com/ Get the COLOR COACH app! https://www.colorcoachapp.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YO

In this episode we welcome back the incredible Emily Chen, known as @EmChenHair on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring journey from high school dropout to six-figure stylist, ultimately building a thriving seven-figure commission salon. Now a global educator, she empowers hairstylists to elevate their craft and embrace discomfort as the key to growth. Tune in as Emily reveals the mindset shifts and strategies that have propelled her success—and how you can apply them to your own career! WATCH ON YOUTUBE: https://youtu.be/NMuC5k8_5X4   POWERED BY:  JOIN mya! joinmya.com   FOLLOW EMILY CHEN! Instagram: https://www.instagram.com/emchenhair/  Listen to our 1st Episode Together: https://joinmya.com/podcast/0368-survive-thrive-with-salon-owner-emily-chen    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit   

Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we’ve been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won’t want to miss this episode—Chris has a unique ability to help you make an impact! WATCH ON YOUTUBE: https://youtu.be/QXZ2xPOWc-I   POWERED BY:  JOIN mya! joinmya.com   FOLLOW CHRIS SULIMAY! Instagram: https://www.instagram.com/chrissulimay/  Website: https://sulimayproductions.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA

Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by secret shopping salon client experiences, uncovering hidden gaps that impact retention and revenue. In this episode, she reveals the critical steps salons must take before diving into a full business audit, the key strategies that have kept her profitable, and the exciting initiatives she’s implementing to elevate her business this year. Don’t miss this insider perspective on what truly makes a salon successful! WATCH ON YOUTUBE: https://youtu.be/3rHAzXXIjOI   POWERED BY:  JOIN mya! joinmya.com   FOLLOW ASHLEY THOMAS! Instagram: https://www.instagram.com/hbic.sixten/  Salon Instagram: https://www.instagram.com/sixtensalon/  Salon Website: https://www.sixtensalon.com/  Listen to Her Episode on Getting to 7-Figures WITHOUT taking on debt! https://joinmya.com/podcast/497-reach-seven-figures-in-t

Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic haircare movement. Greg and his wife set out to create high-performance, non-toxic hair products, driven by a mission to revolutionize clean beauty. He discusses how today’s consumers are more informed than ever, demanding safety, transparency, and efficacy in their beauty routines, and shares his advocacy work on Capitol Hill to push for better beauty product regulations. Plus, stay tuned for an exclusive special savings to experience the purity of Innersense Organic Beauty for yourself! WATCH ON YOUTUBE: https://youtu.be/TpDbM6k8Nu4   POWERED BY:  JOIN mya! joinmya.com   FOLLOW INNERSENSE ORGANIC BEAUTY Website: https://innersensebeauty.com/  Instagram: https://www.instagram.com/innersenseorganicbeauty/  Carry Products at Your Salon: https://innersensebeauty.com/pages/salons    GIFTS GET A FREE

Get ready to be epically inspired by John Mosely, the globally recognized force behind Popular Nobody. In this powerhouse episode, John takes us through his journey—his childhood, the people who shaped him, how he embraced his uniqueness, and the game-changing mindset barbers need to succeed. Packed with wisdom and unending quotes, this conversation will fuel you all year long! WATCH ON YOUTUBE: https://youtu.be/YW2kxYz6YBw   POWERED BY:  JOIN mya! joinmya.com   FOLLOW POPULAR NOBODY Instagram: https://www.instagram.com/popular_nobody/  Website: https://thepopularnobody.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams

In this episode, we welcome Ross Loveland, owner of True Profit Salons, as he shares essential financial insights that can transform your salon’s profitability—taking you from minimal earnings to 20% profit or more. If you’re working with a bookkeeper or CPA, Ross reveals a powerful question to challenge their understanding of your business and ensure they’re adding real value. Plus, he has a special gift for all our listeners! Don’t miss this opportunity to gain expert strategies for maximizing your salon’s financial success. WATCH ON YOUTUBE: https://youtu.be/r30AkqoilK4   JOIN mya! joinmya.com   GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Her

Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what’s in and out for Instagram, how to simplify your strategy, and the key insights that drive success. From content cadence to must-watch metrics, plus her done-for-you platform and virtual workshops for salon teams, this is the episode to gather your whole team for—don’t miss the show notes for all of Jamie’s resources! WATCH ON YOUTUBE: https://youtu.be/MtqA_qaj-fg   JOIN mya! joinmya.com   GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    FOLLOW JAMIE DANA Instagram: https://www.instagram.com/jamiedanahairstylist/  Website: https://www.jam

In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company’s numbers for your team and level system. WATCH ON YOUTUBE: https://youtu.be/YcF3HACdfK4   JOIN mya! joinmya.com GET A FREE RETAIL COMPENSATION GUIDE https://joinmya.com/2025-retail-compensation   GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.