Word Of Mom Radio

In this value-packed episode of Building Your Empire With SophieZo, digital marketing expert Sophie Zollmann reveals game-changing strategies for developing an authentic marketing style that sets your business apart. Discover why following generic marketing trends could be hindering your business growth and learn how to create a unique marketing approach that resonates with your target audience. Key Topics Covered: • Digital marketing trends vs. authentic brand messaging • Developing a Unique Value Proposition (UVP) for effective online marketing • Utilizing SEO tools like Google Trends and BuzzSumo for content strategy • Content marketing techniques that align with your brand identity • Social media marketing strategies that showcase your authentic brand voice Actionable Takeaways: 1. Identify your business's unique attributes to craft a compelling UVP 2. Leverage digital marketing tools to stay ahead of industry trends 3. Create SEO-optimized content that reflects your authentic brand voice 4. Im

This week, host Erin Prather Stafford welcomes entrepreneur, business leader, author, linguaphile and philanthropist Liz Elting. After living, studying, and working in five countries across the globe, Elting founded TransPerfect out of an NYU dorm room in 1992 and served as Co-CEO until 2018. TransPerfect is the world's largest language solutions company, with over $1.2 billion in revenue and offices in more than 140 cities worldwide.  Today, Elting is the founder and CEO of the Elizabeth Elting Foundation, which is committed to promoting progressive and feminist efforts to eradicate systemic barriers, promote public health and education.  Eling has been recognized as a NOW Woman of Power & Influence, American Express and Entrepreneur magazine's Woman of the Year, and one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is also the bestselling author of Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business. She is also a contributing auth

Aneta Ardelian Kuzma is a coach and consultant and the Founder of the Ardelian Kuzma Group, LLC. Her passion is helping her clients create transformational change. A former bank executive, Aneta now works with high-achieving professionals and entrepreneurs to create mindful leadership, increase focus, creativity, and productivity, and deliver wellness programs to organizations helping teams achieve optimal health. Join host Dori DeCarlo on The Coaching Corner and Get Your Free Gift from Aneta and connect with her on akuzmagroup.com, tune in for the Live The Width of Your Life Podcast, and follow on Instagram, Facebook, Pinterest, LinkedIn, TikTok and YouTube. Grab your copy of Live the Width of Your Life 365 Daily Meditation on Living with Purpose, Passion, and Peace. Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.   WordofMomRadio.com - sharing the wisdom of women, in business and in life.  Become a suppor

Ruchi Pinniger, Founder and CEO of Watch Her Prosper®, is helping women to redefine prosperity in business and in life. Ruchi’s holistic approach to serving her clients helps her to provide financial guidance, bookkeeping, and tax-time readiness, rooted in heightening her clients’ prosperity mindset. She is an Executive Board member for Savvy Ladies, an organization that helps women improve their financial literacy and take control of their money.  Ruchi brings her nearly 20 years of experience in the Wall Street and corporate world to her responses to her small business advicecolumn, Ask Ruchi. Readers submit questions about money and business related topics such as financial leadership, tax-readiness, budgeting and mental health surrounding personal and business finances.Ruchi is the proud recipient of the Entrepreneur Champions Award 2024, as she is passionate about helping all entrepreneurs to live their most prosperous lives, including herself.  Join host Dori DeCarlo on The Business Spotlight and conn

"Why You’re Struggling with Marketing & How to Build a Dream Digital Marketing Team"? Welcome to the debut of Building Your Empire with SophieZo now on Word of Mom Radio!  After an eight-month hiatus, Sophie is thrilled to be back on the air, delivering fresh tips, tricks, and insights to help you grow your business. In this episode, we’re diving deep into the world of digital marketing, exploring why so many business owners are still struggling with it and what you can do to turn things around. If you find yourself overwhelmed by marketing or simply hate doing it, this episode is for you! We’ll discuss how to create a winning marketing strategy and why it’s crucial to have a digital marketing dream team. I’ll walk you through the key roles that make up a top-notch marketing team and how they can help you elevate your brand, increase sales, and save time. Join us for Building Your Business with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success ssession, follow o

This week, Girls That Create host Erin Prather Stafford welcomes psychotherapist, professor and writer Emily (Em) Marinelli. Marinelli is the author of the new book Comfort Sequels: The Psychology of Movie Sequels from the 80s and 90s. In it, they use their personal favorite movie sequels as anchor points to tell stories of their childhood and explore trauma healing through film. Comfort Sequels examines the psychology behind what makes certain movie sequels memorable, safe, predictable, and comforting. These sequels are more of the universe we love—exploring something new while maintaining that which is familiar. Marinelli interprets characters, story arcs, and major themes in a unique voice from a unique perspective while sharing fun and random behind-the-scenes facts about each film. For more information about Marinelli, visit emsmarinelli.com. Every month Girls That Create sends out a newsletter with a post round-up, bonus tidbits, and other things worth sharing. Click here to subscribe today. Host Er

Jessica Baladad, a five-year cancer survivor who transformed her pain into power, becoming a passionate advocate for women globally.  She founded “Feel For Your Life”, a free mobile application that provides resources on how to perform self breast exams and when to get screenings, while allowing users to track and monitor their changes and set reminders to do self exams. Jessica’s own history with cancer drove her dedication to personally building her app. She first learned how to perform a self breast examination after having a benign tumor removed in college. Jessica was later diagnosed with Stage 2B invasive ductal carcinoma.She had found a lump during her routine self exam, and her practitioner had documented it as “normal”.  As a result of her diagnosis, Jessica underwent 16 rounds of chemotherapy, a double mastectomy, 24 rounds of radiation, a hysterectomy and 10-hour flap reconstruction.   Upon creating Feel For Your Life, she not only gave women the tools to perform and track routine self breast exa

Ruoyun Xu Killian is on a mission to put the human experience back into marketing and business. For the last 15+ years, Ruoyun has advised brands to get out of the marketing fluff and back into building relationships and impact in their communities. She believes that by humanizing the way we do business, in turn, society can lean into humanity.  Her passion for empowering the humans behind the brand to be the human being that they are has given Ruoyun a platform to speak at a variety of organizations and events including Bumble Bizz, St Edward’s University, University of Texas Austin, Concordia University, ACC Fashion Incubator, Texas Women in Business Conference, to name a few. Find out more about Ruoyun at RXUConsulting.com. Host Erin Prather Stafford launched Girls That Create in 2019. The site supports the parents and caregivers of creative girls while encouraging greater female representation across the arts. To support the parents and caregivers of creative girls while encouraging greater female repr

Kim Sorrelle is a best-selling author, captivating speaker, award-winning entrepreneur,  director of a humanitarian organization, expert on love, podcast host, TV talk show host, mother of five, and grandmother to eleven brilliant grandbabies. Her impactful presence  extends from the pages of her books and engaging speeches to the airwaves of her podcast and television show. As a dedicated entrepreneur and humanitarian, Kim embodies her belief that everyone can live a life worth loving, inspiring positive change in diverse realms. Join host Dori DeCarlo on The Business Spotlight and connect with Kim at KimSorrelle.com, on her Podcast, and on Facebook, Instagram, LinkedIn, YouTube and get her book, "Love Is" on Amazon. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and Twitter and click here to tell us your story!. WordofMomRadio.com - sharing the wisdom of women, in busi

This week, Girls That Create host Erin Prather Stafford chats with Sonya Sparks, owner of Sparks Gallery in San Diego, California. Sparks Gallery believes in the transformative power of art to inspire, provoke thought, and enrich lives. The space champions artistic talent in San Diego and serves as a nexus for creative conversations to elevate the local artistic community. She founded Sparks Gallery in 2013 to encourage the patronage of local artists, support local art groups and institutions, and to educate the public about Southern California artists. As an inducted member of the Beta Gamma Sigma Business Honor Society, Sparks champions ethical business leadership. Find out more at SparksGallery.com. Host Erin Prather Stafford launched Girls That Create in 2019. The site supports the parents and caregivers of creative girls while encouraging greater female representation across the arts. To support the parents and caregivers of creative girls while encouraging greater female representation across the arts

Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Using storytelling for business, she created a life of freedom, creativity, and contribution. Her award-winning books include "Turn Words Into Wealth", sharing 7 ways to generate 7 figures, and “Magic, Mystery, and the Multiverse", a fun, fast-paced adventure for young adults.  Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses. Join host Dori DeCarlo on The Business Spotlight and connect with Aurora at AuroraWinter.com and on Instagram, LinkedIn, TikTok, YouTube and Amazon. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and Twitter and email us at info.wordofmomradio@gmail.com for more info. WordofMomRadio.com - sharing the wisdom of women, in business and in li

Meet digital marketing expert, strategist, and best-selling author, Sophie Zollmann! Sohpie Zollmann been in the digital marketing game for 20 years, and nothing fuels her passion more than helping coaches, CEOs, thought leaders, wellness practitioners, and course creators reach the next level of success. Sophie believes that when you get the marketing down, everything else falls into place.She see far too many business owners treat marketing as a guessing game. It’s the business equivalent of throwing spaghetti at the wall and hoping something sticks. Wishing and hoping won’t get you where you want to go, and that’s where the digital marketing team at SophieZo comes in! As a digital marketing expert, she knows that success starts with strategy.  Sophie is also now a published author in Women Gone Wild: Intuition Edition The Feminine Guide to Fearless Living, and shares her journey in her chapter entitled "Letting My Intutuion Lead" Join host Dori DeCarlo on The Authors Alley and connect with Sophie at Sop

This week, Girls That Create host Erin Prather Stafford offers an encore of her conversation with documentary filmmaker Amanda McBaine.  McBaine directed and produced the 2024 film "Girls State" with her partner, Jesse Moss. Streaming on Apple TV+, the film takes its name from the Girls State program, organized by American Legion Auxiliary departments across the U.S. Sessions are designed to educate and empower U.S. high school students who have completed their junior year and focus on exploring the mechanics of American government and politics. The "Girls State" documentary features a compelling array of young women from different backgrounds and their participation in Missouri's 2022 Girls State. It underscores the significance of civic engagement, the intricacies of democracy, and the influence of female voices in political leadership. Amanda McBaine is an American film director and producer. She has co-directed and produced Girls State (2024), Boys State (2020), and The Mission (2023) with Jesse Moss. S

Maria Maldonado Smith is the Chief Empowerment Officer of MMS Consulting and creator of the Executive Vision Imagery program. After 18 years of award-winning success in the corporate space, working as a sales leader for Fortune 500 companies across three different industries, Maria brings her unparalleled combination of experience to her proprietary process and interactive trainings, helping companies understand the science and benefits of goal-setting for their employees. She equips leaders, employees and organizations to clearly define goals and create a roadmap to achieving them, which allows for better alignment with corporate culture, leading to increased productivity and profitability. Her proprietary process has been an essential practice in achieving these goals and many more throughout her career and personal life. Join host Dori DeCarlo on The Mompreneur Model and connect with Maria at MMSConsultingFirm.com and follow her on Instagram, Facebook, LinkedIn, TikTok and YouTube, book a session and enjo

The creator, writer and host of her own web series/blog about travel, style and shopping, Ms. World Traveler Kerry Damiano has been to over 130 countries and all 50 states.  Her love of all things glamorous, which she weaves into every YouTube episode, stems from her decades long tie to the pageant community.  The recipient of the Legacy Award for over 25 years of contribution to the pageant industry, Best Pageant Coach, Best Sponsor, Best Pageant Judge and Best Forever Titleholder at the Global Beauty Awards, she has been involved in pageantry since 1981.  In addition to training young women in fashion, runway, interview and public speaking, she freelances as a fashion and jewelry designer, and has a Scripture memorization ministry called “The Amazing Word.”  Join Host Dori DeCarlo on The Business Spotlight and connect with Kerry at MsWorldTraveler.com and folllow on YouTube, Instagram, and Facebook. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for ou

This week, Girls That Create host Erin Prather Stafford interviews Mary Chung Hayashi. Hayashi is an award-winning author, national healthcare leader and former California State Assemblymember.  With a distinguished career in public service, she has spearheaded substantial reforms in mental health services, championed gender equality, and forged powerful, unprecedented partnerships for social causes that previously had no financial or public backing. Recognized as “Legislator of the Year” by the American Red Cross and the California Medical Association, Hayashi has also been featured on Redbook’s “Mothers and Shakers” list and Ladies’ Home Journal’s “Women to Watch.” As Principal of MKC Public Affairs, LLC, she has successfully advised business and policy leaders on some of today’s most complex public policy matters. She remains a steadfast proponent of social justice expansion and the rights of underrepresented communities. For more information about Hayashi, visit maryhayashi.com Host Erin Prather Staff

Rebekah Scott is a Christian, wife to Nicholas, and a mother of four.  She is the creative force behind The Encourager Podcast, Rebekah Scott Designs, and 1948 Leather. The Encourager podcast is Rebekah's way to share everything she has learned in her 15+ years of growing a family and a business side by side. Rebekah enjoy giving encouragement and motivation to other women and offering advice for finding balance, creating systems for working in the home, all while keeping it real! With a mission to counter the chaos of modern life, Rebekah helps women harmonize their roles, prioritize effectively, and unleash their full potential through practical systems and thoughtful design. Join host Dori DeCarlo on The Mompreneur Model anytime and connect with Rebekah at TheEncouragerPodcast.com and on Instagram, Facebook, LinkedIn and YouTube. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You" Connect with Word of Mom on Facebook, Ins

As an online store owner, Tina Bar has experienced the challenges of entrepreneurship first-hand.She know what it feels like to be on the constant rollercoaster of emotions with a business and not knowing what to focus on next.  Today, at Tina Bar Coaching, she appies her personal experience and combines it with her background in traditional and online advertising (Google Analytics, Facebook ads, email marketing) and finds that intersection where you can thrive and feel confident in your business. Tina says "Together we declutter your business from distractions and navigate emotional blocks; like self-doubt, overwhelm, burnout and mindset. The end result is a business you love again and the confidence to be the CEO of your eCommerce business." Join host Dori DeCarlo on The Coaching Corner anytime. Connect with Tina at TinaBar.com on Instagram, YouTube, and Pinterest, and WellJourn.com and on Facebook and Instagram. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sund

This week on the Girls That Create podcast best-selling author, book coach, and speaker Stacy Ennis as she talks about her career journey, her experiences living abroad, and advice for aspiring writers. Stacy Ennis is a best-selling author, book coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 14-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam's Club's Healthy Living Made Simple, a publication that reached around 11 million readers.  Ennis's work and writing have been featured in Yahoo!, Inc., Insider, Publisher's Weekly, and on the TEDx stage. Ennis is also the host of the podcast Beyond Better and holds a master's in writing and editing from the University of Cincinnati.  Learn more at stacyennis.com.Beyo About Girls That Create Host Erin Prather Stafford launched Girls That Create in 2019. The site supports

Madean Gilzene,  NHA is the Founder of The Extraordinary Kids Foundation and the Prescribed Pediatric Extended Care Center, Q L H Kids, in Lake Worth Florida. The center, licensed for 60 children, serves a wide range of conditions from Down Syndrome to Ventilator Dependence.  Through in-kind donations, free childcare, and financial assistance, the foundation has made a profound impact in the lives of children with disabilities and their families. Madean, a wife and mother of three,  is inspired by her own son’s diagnosis of Cerebral Palsy and Epilepsy at just nine months old. She remains a passionate advocate for special needs parents, ensuring that they receive the support and resources they deserve. Join host Dori DeCarlo on The Mompreneur Model and connect with Madean at ExtraordinaryKidsFoundation.org and on Facebook, Instagram and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on