Word Of Mom Radio

Brand Loyalty Development: 3 Ways Fractional Marketing Drives Client Connections for Service ProvidersIs your professional practice struggling to transform clients from one-time visitors to loyal advocates? In this powerful episode, we explore how fractional marketing departments are helping service providers develop the deep connections that foster lasting loyalty and sustainable growth.Discover how prioritizing authenticity and transparency throughout your marketing creates trust that resonates with sophisticated clients seeking genuine partnerships. Learn how strategic storytelling transforms professional expertise into meaningful connections that clients remember and relate to. Understand how developing authentic messaging frameworks drives both meaningful engagement and confident conversion decisions.This episode reveals why brand loyalty isn't just a nice-to-have for professional services - it's a fundamental business driver that transforms marketing effectiveness. We dive deep into how fractional depar

Antionette H. Jones is a writer driven by a sincere desire to connect with young people through storytelling. After more than a decade in education, she made the difficult decision to become a children’s author at the age of 49. It has changed her perspective.Becoming an author at this stage in her life has opened Antionette’s mind to new possibilities and offered her the opportunity to inspire others. It is important to Antoinette to share life's possibilities with others - especially children. Drawing from her personal story and interactions, she wrote the book, “The Independents”.As she'd hoped, the story has resonated deeply with its audience, offering connection, laughter, and thought-provoking insights into the human experience. Through her writings and life experiences, Antionette hopes to inspire and uplift young hearts, reminding them that they are never alone in their journey.Her journey as a storyteller is one of resilience, transition, and unwavering dedication to the transformative power of liter

Are you spending too much time managing marketing details instead of focusing on strategic growth?In this comprehensive episode, SophieZo explores how fractional marketing departments do far more than just execute campaigns - they transform your entire operational approach to marketing.Discover how expert teams systematically eliminate the bottlenecks that slow down traditional marketing departments and create unnecessary stress. Learn how immediately implemented, proven systems and workflows boost efficiency without the months of trial and error typical when building in-house capabilities. Understand how professional marketing operations ensure smooth, consistent execution without requiring your constant oversight and intervention.This episode reveals why operational excellence is the often-overlooked foundation that allows marketing creativity to truly flourish. We dive deep into how fractional departments free leadership from tactical management while delivering more reliable, predictable marketing results

Jo Ann Fawcett lives in Portland Oregon and has a bookkeeping business. Jo Ann changed her life after seven rough marriages that included abuse, divorce, death, and being a prison wife. Her first book, Midlife Magic, is about the first six marriages, lessons learned, and her side passions. Book #2: The Prince Was Wrong – Leaving the Narcissist Behind, is about husband #7 and the healing journey that enabled her to survive the roller coaster of narcissistic abuse and thrive.Join host Dori DeCarlo on The Mompreneur Model and connect with Jo Ann at JoAnnFawcett.com and on Instagram, Facebook, LinkedIn and Amazon.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on  BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become

Visionary Marketing Strategy: How Fractional Departments Deliver Bold IdeasAre your marketing initiatives lacking transformative vision while still delivering measurable ROI? In this comprehensive episode, marketing expert Sophie Zollmann explores how fractional marketing departments provide the strategic leadership needed to create truly visionary marketing without the extraordinary overhead of executive hiring.Discover how to access C-suite marketing expertise at a fraction of traditional costs while implementing bold strategies that drive real business growth. Learn how unified brand vision creates cumulative impact across all marketing channels rather than fragmented impressions. Understand how sophisticated data-driven decision frameworks transform creative concepts into measurable marketing successes.This episode reveals why visionary marketing doesn't require massive internal teams or speculative budgets. We dive deep into how fractional departments bridge the critical gap between ambitious strategy an

Tracy Christian is a veteran talent agent with more than twenty-five years in the entertainment industry. She is the President of TCA Mgmt, a boutique talent agency representing trained character actors, producers, and writers. Named as one of the top Black female executives by Forbes, Hollywood Reporter, Essence, Black Enterprise… Tracy has represented a list as varied as producer Mona Scott Young, Academy Award winner Octavia Spencer, Emmy and Golden Globe winners Elizabeth Moss and Jeremy Piven, Emmy nominee Michael Kenneth Williams,Jamie Hector, Grammy Award winner Toni Braxton, and industry veteran Tisha Campbell.After years of having difficulty finding clothes that accommodated her lifestyle, Tracy started Sante Grace, an upscale plus size clothing line. Tracy functions as both the founder and head designer. The line has been featured in multiple fashion magazines and blogs like Fashion Bomb Daily, Who What Wear, Refinery 29 and Time Magazine.Join host Dori DeCarlo on The Business Spotlight and be sure

Scale Without Limits: How Fractional Marketing Departments Accelerate Business GrowthIs your marketing department holding back your scaling potential? In this powerful episode, marketing expert Sophie Zollmann explores how fractional marketing departments are revolutionizing the way successful businesses approach growth and market expansion.Discover why immediate implementation and execution capabilities are crucial for seizing market opportunities. Learn how real-time data-driven pivots can keep you ahead of the competition. Understand how flexible marketing support enables precise resource allocation during every phase of growth.This episode reveals why traditional marketing departments often become bottlenecks during scaling phases, while fractional departments act as growth accelerators. We dive deep into how adaptable marketing support transforms your ability to capture opportunities and maintain momentum. Perfect for growing businesses ready to remove the constraints holding back their scaling potential

Dominice Clifton believes that we all have a purpose connected to our soul’s unique blueprint.  Dominiece's work lies at the intersection of connection, community, and change. She offers 1:1 coaching to aspiring women entrepreneurs and guides them to build mission-driven businesses that offer an exit from unfulfilling 9-5 jobs. Dom also supports organizations by offering stress reduction and mindfulness services to increase well-being. As a coach and somatic practitioner, she promotes an integrated approach to transformation through the use of sound, breath, movement, and strategy.Dom is the founder of Transformation YOU-niversity, Move And Still, and hosts The School of Healing podcast. Her book Hold Space to Heal is available now.  Dom is a girl momma of two, Yara & Zuri, who are her greatest joy. Join host Dori DeCarlo on The Coaching Corner and connect with Dominiece at DomClifton.com, follow along on Instagram and LinkedIn and tune into The School of Healing Podcast, too.Please support UnsilencedVoic

Fractional Marketing Departments: A Strategic Guide for Growing Businesses Ready to revolutionize your marketing with enterprise-level expertise without the enterprise-level overhead? In this comprehensive episode, we explore how fractional marketing departments are transforming how successful businesses approach their marketing strategy and execution.Discover how a fully assembled group of marketing specialists can bring coordinated expertise to your business on a flexible, contract basis. Learn why businesses generating over $1M in revenue are increasingly turning to this model for sophisticated marketing support. Understand how to leverage a complete marketing department's capabilities while maintaining strategic control and eliminating traditional overhead costs.This episode reveals why the fractional model delivers more than cost savings - it provides access to continuously updated expertise, proven systems, and coordinated execution. We dive deep into how this approach scales with your business while pr

Sarah Michelle Boes, MSN, APRN, FNP-BC, is the Founder of Sarah Michelle NP Reviews and currently serves as the Chief Nursing Officer at Blueprint Test Prep. With a robust educational background including a BSN from the University of Kentucky and an MSN in Nursing Education from Western Governors University, Sarah has extensive experience in oncology, intensive care, and nursing education.In 2020, she launched SMNP Reviews, an innovative platform that rapidly grew to a seven-figure business within seven months. Following SMNP Reviews’ acquisition by Blueprint in 2022, Sarah transitioned to a role where she continues to oversee the nursing vertical and integrate cutting-edge educational technologies.Sarah's entrepreneurial journey is deeply intertwined with her personal life. Her daughter Meadow, born with severe heart defects, has required extensive medical care, inspiring Sarah's commitment to pediatric cardiac research and care. In recognition of Meadow’s journey, Sarah and her husband are making a $15 mill

April Pride is a 3x founder, podcast host, speaker and mom with 20+ years of experience. She founded SetSet, the world’s first community platform built for women, providing accessible psychedelic education and integration with medical-provider-created resources. April has spoken to tens of thousands of women globally on topics including business, psychedelics and the future of wellness.April is also included in the inaugural High Times Female 50 list and in 2021 was awarded “Most Creative Cannabis Entrepreneur in the US”.  Join host Dori DeCarlo on The Business Spotlight and connect with April at AprilPride.com, enjoy The SetSet Show, and follow on Twitter, Instagram and LinkedIn.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram and come tell us your story!WordofMomRadio.com -

                 Strategic Marketing Messages: 3 Essential Elements for Deep Client ConnectionReady to transform your marketing messages from generic to genuinely compelling? In this value-packed episode, host Sophie Zollmann explores the three essential elements that turn ordinary marketing communication into powerful tools for connection and conversion. Discover how to develop deep understanding of your audience's pain points and aspirations that goes beyond surface-level demographics. Learn how to position your unique value in ways that bridge the gap between current challenges and desired outcomes.Understand how to craft emotional, aspirational calls to action that feel like natural steps toward transformation. This episode reveals why effective marketing messages must balance both logic and emotion to create meaningful connections.We dive deep into creating messaging frameworks that build trust and relationships over time.Perfect for established service providers who want to elevate their marketing commu

Cheryl Polk is a Master Certified Life & Career Coach, recruiter, and former corporate accountant and homeschool mom who has helped over 3,000 clients gain work/life balance, improve life and career satisfaction, and transition into careers they love. She understands that it’s not about how you start, but how you finish. Cheryl specializes in Career Identification, Skills Development, Career Transitions, Interview Preparation, & Personal Branding strategies for students and adults at all career levels and stages. She is now an empty nester who lives in Nashville, TN with her husband and enjoys staying active in her church and community. Join host Dori DeCarlo on The Coaching Corner and connect with Cheryl at Excel-Resumes.com and follow on Instagram, Facebook and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and BlueSky and click here to tell us your st

Ready to transform your marketing measurement from data overload to strategic insight? In this value-packed episode, we explore the three essential elements that turn marketing metrics into powerful drivers of business growth. Discover how to define goals that cascade throughout your marketing strategy, creating clear focus and eliminating confusion. Learn how to select metrics that tell the complete story of your customer journey, enabling real-time optimization and improved results. Understand how to prioritize truly actionable metrics that drive clear decision-making and measurable improvement. This episode reveals why selective, strategic measurement consistently outperforms comprehensive tracking. We dive deep into creating measurement frameworks that scale with your business while maintaining clarity and purpose. Perfect for established service providers who want to transform their marketing metrics from interesting data points into strategic assets for growth. Walk away understanding how to create a

With a deep passion for writing, both personally and professionally, Michele Barard founded the Urban Book Editor, which helps aspiring authors through professional editing, book development, and consulting.  Michele is also a resilient and experienced life and business coach specializing in empowering individuals to overcome obstacles and achieve success. With her expertise in life coaching, business coaching, and small business development, Michele is dedicated to supporting women-owned businesses and individuals on their path to success. Michele currently resides near Atlanta, Georgia, where she writes, edits, and provides coaching to her clients. Join host Dori DeCarlo on The Mompreneur Model and connect with Michele at MicheleBarard.com and UrbanBookEditor.com and on Twitter, Instagram, Facebook, TikTok, Amazon and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with WomRadio on BlueSky, Facebook

Kaylea Van Arsdale is a business and life coach with a Master’s in Psychology and over 14 years of experience in coaching operations management. The co-founder of Managed By Magic, Kaylea helps women entrepreneurs scale their businesses with courses, communities, and masterminds while creating their dream lives with an approach that focuses on resilience, accountability, and actionable strategies to inspire transformation. Join host Dori DeCarlo on The Coaching Corner and connect with Kaylea at ManagedByMagic.com and follow on Instagram, Facebook, TikTok and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on BlueSky, Facebook, Instagram and Twitter and come tell us your story! WordofMomRadio.com - sharing the wisdom of women, in business and in life.  Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Ready to transform your content from good to exceptional? In this value-packed episode, Sophie Zollmann explores the three essential elements that elevate your content strategy from sporadic posting to strategic authority building - going far beyond basic content creation to establish your position as a trusted industry voice. Discover how to implement a dynamic content calendar that ensures consistent delivery while maintaining flexibility and purpose. Learn the art of creating solution-focused content that demonstrates both your expertise and your deep understanding of audience needs. Understand how to leverage data analysis to continuously optimize your content strategy for maximum impact and engagement. Walk away understanding how to create content that doesn't just attract attention but builds lasting authority in your field. Learn to develop a content strategy that turns your expertise into a powerful asset for business growth while genuinely serving your audience's needs. Join us for Building Your

Momoko Uno is a doctor of integrative medicine in New York City and the founder and owner of Omni Wellness NYC as well as Edesia Gourmet, a pureed food company for people with swallowing difficulties.  After many years of writing in the closet, she decided that if she would make it out of Australian hotel quarantine alive, she would take steps towards her dream of becoming a published author. At the moment of witnessing her mother's death and brushing up against her own mortality, she realized life is too short to live in fear.  Momoko weaves in elements of healing from her experience as a medical practitioner, throughout her stories. Although life hasn't been easy, through adversity and challenges, she has found resilience and strength which she wishes to share with her readers. Join host Dori DeCarlo on The Mompreneur Model and connect with Momoko at MimokoWrites.com and OmniWellness.com and on LinkedIn, Facebook, Instagram and Amazon. Please support UnsilencedVoices.org and their mission. We thank Smit

Roxie Fiste is a wife, a mom, a storyteller, an artist and an author. She has always enjoyed leading children in some type of educational setting, whether in a scientific field or creative venture. Her life changed when her daughter was badly injured and Roxie became a full time caregiver. Over the past 17 years she took care of her, her mother and then her father.  After her parents passing and her daughter improved some Roxie turned her dream of publishing a book she had written and illustrated into a reality, Alie's Big Adventure.  The past year has led to two books with several more waiting in the wings. Recently Roxie completed the illustrations for her next book  which should hit production shortly.  Join host Dori DeCarlo on The Authors Alley and connect with Roxie at RoxieFiste.com and follow on TikTok, Facebook, Instagram, Pinterest, LinkedIn, X and purchase books here. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is

Sophie Zollmann is the owner and Founder of FMD Strategic Partners and asks if you are ready to transform your client experience from good to extraordinary? In this value-packed episode, we explore the three essential elements that elevate client relationships through strategic hyper-personalization - going far beyond basic personalization tactics to create deeply meaningful connections. This episode reveals why successful hyper-personalization isn't about technology replacing human interaction - it's about enhancing and elevating every client touchpoint. We dive deep into creating systematic approaches that allow for meaningful personalization while maintaining service excellence. Perfect for established service providers who want to transform their client experience into a powerful differentiator in increasingly competitive markets. Join us for Building Your Empire Podcast with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook