99% Invisible

When I go into a bank, especially if I have to stand in line waiting to make a deposit, my mind wanders. And one of the first place it wanders to is: how I would rob the place. How could … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

The westernmost part of Manhattan, between 34th and 39th street, is pretty industrial. There’s a bus depot, a ferry terminal, and a steady stream of cars. But in the late 19th early 20th centuries, this was cow country. Cows used … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

The westernmost part of Manhattan, between 34th and 39th street, is pretty industrial. There’s a bus depot, a ferry terminal, and a steady stream of cars. But in the late 19th early 20th centuries, this was cow country. Cows used … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

In 1990, the federal government invited a group of geologists, linguists, astrophysicists, architects, artists, and writers to the New Mexico desert, to visit the Waste Isolation Pilot Plant. They were there on a mission. The Waste Isolation Pilot Plant (WIPP) … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

In 1990, the federal government invited a group of geologists, linguists, astrophysicists, architects, artists, and writers to the New Mexico desert, to visit the Waste Isolation Pilot Plant. They were there on a mission. The Waste Isolation Pilot Plant (WIPP) … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

About ten miles north of Concord, New Hampshire, off of interstate 93 there’s a little island with a great, big monument on it. The monument depicts a woman, who is holding a hatchet in her right hand and bunch of … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

About ten miles north of Concord, New Hampshire, off of interstate 93 there’s a little island with a great, big monument on it. The monument depicts a woman, who is holding a hatchet in her right hand and bunch of … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

If you’ve wandered around Machu Picchu, or Stonehenge, or the Colosseum, or even snuck into that abandoned house on the edge of town, you know the power in a piece of decrepit architecture. And even if you don’t want to … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

If you’ve wandered around Machu Picchu, or Stonehenge, or the Colosseum, or even snuck into that abandoned house on the edge of town, you know the power in a piece of decrepit architecture. And even if you don’t want to … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or degrades, we remain loyal. Players come and … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or degrades, we remain loyal. Players come and … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

When it was built in 1977, Citicorp Center (later renamed Citigroup Center, now called 601 Lexington) was, at 59 stories, the seventh-tallest building in the world. You can pick it out of the New York City skyline by its 45-degree … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

When it was built in 1977, Citicorp Center (later renamed Citigroup Center, now called 601 Lexington) was, at 59 stories, the seventh-tallest building in the world. You can pick it out of the New York City skyline by its 45-degree … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. You are bombarded by thousands of names every day. In this daily barrage, only the names that are … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. You are bombarded by thousands of names every day. In this daily barrage, only the names that are … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. “My husband here’s the one who invented that barcode,” she’d occasionally say. And … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. “My husband here’s the one who invented that barcode,” she’d occasionally say. And … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf. There’s … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf. There’s … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.

Quatrefoil is the name of the four-lobed cloverleaf shape. It’s everywhere: adorning Gothic cathedrals, more modern churches, Rhode Island mansions, mission-style roofs in California, and decorating victorian homes from coast to coast. It’s embroidered on bedding, plastered on wallpaper, and … Continue reading → Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.