Creative Warriors

The idea of getting more business through social media is pretty standard, but statistics show that 87% of social media users do not get any direct return on investment. Kim Walsh Phillips uses productivity and ROI measurements for direct response social media marketing. Kim is the founder of Powerful Professionals, a business coaching and education company. She's an MBA-free self-made millionaire, and she's been named #475 in the Inc. 5000.   She's worked with big names like Kevin O'Leary, Dan Kennedy, and Mike Michalowicz. She's also the author of multiple books, including The Ultimate Guide to Instagram for Business and the No BS Guide To Direct Response Social Media Marketing. Kim kicks off this interview with a great analogy of how the three types of lousy marketing are like the three types of bad dates. Just like would-be dates, social media marketers often make the mistake of coming on too strong or not making the ask and staying in the friend zone.   Kim shares her strategy for creating impact with he

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place

Different articles and statistics floating around say it costs 5% to 25% more to get a new customer than to retain an existing customer. Creating customers for life is a brilliant business practice. John Jantsch is here to share how we can create customers for life. His new book The Ultimate Marketing Engine is all about a framework that guides customers to where they are to where they need to be. It's about viewing customers as members and transforming the way we view marketing and customers.    John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, and his new book The Ultimate Marketing Engine. He started marketing consulting in the 1990s and developed a systematic approach that eventually became Duct Tape Marketing. He is super excited about his new book because it's a culmination of working and collaborating with thousands of businesses to create his new five-step marketing framework.    We talk about real-world marketing advice from someone who's done it

There are many terms we tend to call ourselves. Entrepreneurs, solopreneurs, small business, freelancers. Self-employed seems to be one of the least common. In this episode, I make a strong case as to why you want to call yourself self-employed starting NOW!   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is uni

Thinking about the customer experience is a huge part of building a successful business and brand. Sean and Thora Dowdell were able to take the customer experience to the next level and turn the tattoo and piercing model on its head. In 1995, Sean and Thora, along with their partner Chester Bennington started Club Tattoo. They now have six locations, two books, a consulting business called Business Game Changers, and are working on opening several bars in Las Vegas. Sean is the author of Tattooed Millionaire: Building the Club Tattoo Empire and Brand Renegades: The Fearless Path from Startup to Global Brand.    They decided to do things differently and create a new customer-focused experience at their elite tattoo and piercing studios. Every part of the customer experience has been planned out, from who greets the customers at the door to the art and music in the studio. They prioritized cleanliness and created their patented Interactive Tattoo™, touch screens that empower visitors to design their tattoos. Th

Being more productive is a common business goal. We want to get the right things done that will move us forward with our plans. There’s no shortage of available books on productivity and when to say no. Today, we are turning that concept on its head and talking about when to say yes. Don Khouri is the author of When To Say Yes: The 5 Steps to Protect Your Time. According to Don, when we say yes, the other things fall into place naturally. When we know what to say yes to, we are positively driving productivity.   Don Khouri, Ph.D., is a speaker, author, and certified executive coach. He is an expert in personal productivity, organizational design, and building high-performing teams as a former vice president who has worked in software development, quality assurance, and market data systems. Don has taken highly complex technology programs from start to finish. He is currently the managing director of Fortune Management Northeast, an executive coaching program for dentists.    He is super excited about his new

Most of us are thrilled to have repeat customers, but how do we turn those repeat customers into loyal customers? Loyal customers that not only like our product or service but will go the extra mile to do business specifically with us. These are loyal customers. Many loyalty programs are designed to get customers to come back, but creating genuinely loyal customers is on a whole new level. Customer service and experience expert Shep Hyken is here to discuss why customers become loyal and how to give them the experience they deserve.   Shep Hyken is the author of I'll Be Back: How to Get Customers to Come Back Again & Again, a book about turning customers into repeat customers and turning those repeat customers into loyal customers. Shep is the Chief Amazement Officer of Shepard Presentations. He is a hall of fame speaker and a bestselling author. He’s passionate about giving customers the best possible service and interaction at every point of contact.  We cover many of the concepts and ideas in his new b

There are plenty of typical characteristics of success--resiliency, determination, discipline, curiosity, growth mindset, etc. I try to look for not only the unusual answer but also one that provides you with a raw truth. This unusual characteristic of success is just that. A raw truth of being self-employed that will make you more successful if you can master it.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employe

Many of us spend so much time being busy but not accomplishing the things that are most important. Others set goals and spend too much time putting fires out to focus on making the correct progress. I'm so excited to introduce you to Jim Huling. He's the FranklinCovey consultant responsible for the 4 Disciplines Methodology, a simple system for getting the most important things done.   Jim is a speaker, coach, and author. With over 37 years of corporate leadership, he's a global managing consultant for FranklinCovey. He leads large-scale engagements for companies like Marriott, Ritz-Carlton, Kroger, and more. Jim is the author of The 4 Disciplines of Execution and is extremely excited about releasing the new second edition, The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals.    We have such a great conversation. We talk about whirlwinds and wildly important goals or WIGs. Jim shares what the four disciplines are and how they are used to make an impact that matters. We a

Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Doster believes that by having fun and treating people like people, sales will follow.    Kate is the host of the Inbox Besties Podcast and the creator of the Love Your List 2.0 email marketing mega-course. Her obsession with helping ethical entrepreneurs goes back to her copywriting days where she discovered her real love was email marketing. She's helped over 4000 students open the hearts and wallets of small but mighty audiences while using the power of fun email marketing and easy yes mini-offers. Her fun style is contagious, and it's hard not to notice her passion and love of email marketing.    We dive into why email marketing is so important. I'll give you a hin

We have the most incredible show for you today. Everybody’s always talking about meditation and how it has helped with focus, mindfulness, and fantastic morning routines. So many of us give it a try for a while then our practice eventually fades away to the back burner. Ariel Garten is a neuroscientist and one of the founders of Muse. Muse is a headband that you wear while meditating. It gives real-time feedback with soft focus and soft birds chirping. When your mind begins to wander, storm sounds start to play.   If you’ve ever questioned the benefits of meditation, this show may change your mind. It must be working for Ariel because she is excited about everything. She says her life is filled with joy, and she works on what she believes in and cares about. Ariel shares her entrepreneurial journey and how the idea for Muse came about. We learn how Muse gives us real-time biofeedback and guides our brain into the proper meditative state.  We talk about the risks of becoming competitive with yourself and how t

Two things that can hold any entrepreneur back are lack of time and fear. We have a fantastic show because I’m talking with someone who can solve these two problems and other issues that can hold us back. Kasey Compton went from bankrupt to Boss Babe when she took her first company from zero to $3 million in less than three years. She did this while not ditching her life.    Kasey is the author of Fix This Next for Healthcare Providers: Your Business Is Like A Patient, You Just Have To Treat It That Way. This book is through the lens of healthcare providers, but the message is relevant to all entrepreneurs. It’s all about cutting through the clutter and identifying a strategic starting point to develop systems that can save time and eliminate entrepreneurial fears.    We dive into how to systemize your business and grow entrepreneurial confidence. Kasey is also sharing a Business Health Checklist that will help you diagnose the health of your business. We talk about sales, profits, and order. We talk about th

While we as entrepreneurs are often trying to fix many things at once or don't even know where to start, there's one thing that should be fixed first that will help your business the most. Find out what it is and what to do next.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!  Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business

The difference between going big in your business or repeating the same actions comes down to your mindset. How we think, and mindset blocks can prevent us from having what we want and deserve. Julia Pimsleur is the author of Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals. Today, we talk about her new book and the life-changing importance of mindset.    Julia is an entrepreneur, speaker, coach, and author. She is also the author of Million Dollar Women and the MDW community and training. MDW has the simple goal of getting one million women to $1 million in revenue. She is also an NLP Master Practitioner Coach and the founder of Little Pim, an online language learning program for kids. She is also the daughter of linguist Paul Pimsleur.    We talk about Go Big and dig into the eight life-changing mindset keys that could change the trajectory of your business and life. We talk about how your business can only grow as big as you grow. We tackle the artificial division bet

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, The Self-Employed Life is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'

Revenue doesn’t always equate to business profit. As entrepreneurs, we have the power to create intelligent accounting practices that include profit as a priority when money begins coming in. Being profitable is a common struggle for new and established businesses. When business owners are minorities, some of the usual efforts come with additional challenges.    Susanne Mariga is a Certified Public Accountant (CPA), Certified Tax Coach (CTC), and Chartered Global Management Accountant (CGMA). She has over two decades of accounting experience and worked at Arthur Andersen and KPMG before founding her firm. She is the host of The Profit Talk podcast and the author of Profit First for Minority Business Enterprises.   I have an enlightening conversation with Susanne about the profit first system and some of the unique challenges minority business owners have. We talk about the five-step accounting system that makes up the profit first system. This system ensures there is profit along with covered expenses and own

Being at the midpoint of the year, here's a great idea and practical action you can take to finish up the 2nd half of the year in a big way to meet your goals. Give this idea a try! It's worked for me in multiple businesses and for many of my coaching clients! Also, let me know what ideas you come up with.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!  Valuable complimentary resources to help you- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having