Corporate Warrior: High Intensity Training And Hit Business

What's it like to run a fitness business on autopilot? Could you do the same?  Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage?  Is that really the dream, or could it possibly turn into a nightmare? We dive deep into how he runs UE (and the key business lessons you can take away from it), crafting great client experiences, how so many people misunderstand hypertrophy, maximizing stimulus and recovery for optimal results, understanding the nuances and risks of steroid/PED use, practical strategies for thriving in the fitness industry, and more!  Note: apologies in advance for the less-than-ideal audio we have in this episode — we've done our best to make it as listenable as possible, despite the sound issues. ***

Does VO2 Max really matter? How should this factor into your strength training practice?  Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast for an hour of going through some wide-ranging conversations from misconceptions about VO2 Max, the many ways trainers knowingly and unknowingly communicate with clients, to unraveling the complexities of exercise-related studies, along with revisiting a few touchy subjects in the High-Intensity Training world! ***

Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness. Plus, he is also quite the endurance athlete himself, so he brings insight from both sides of the coin! In this previously High-Intensity Business Members-only episode, James and I dive into the world of transforming endurance athletes through high-intensity resistance training — we talk about consultative approaches, exercise selection, frequency and volume, as well as how proper strength training benefits endurance athletes, facilitating improved flexibility, injury preve

Attention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful?  You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk about creating great client experiences, optimizing your offers and workouts, the importance of internal communication, making key business decisions that align with your target market so you can attract and retain more high-quality clients, and much more. This is probably the most important episode we've done for anyone who wants to set up their HIT business to be as successful as possible — check it out!

What can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to achieving optimal results, and more, all delivered with David's trademark I-don't-care-what-you-think-I'll-say-what-I-want approach to civil discourse. Whether you've been doing HIT for years or you're new to High-Intensity Training and you want to fine-tune your HIT workouts for maximum results, you'll want to sit down and buckle up for this one! ***

What does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year. In this episode, Pete talks about what makes a good referral program, and what you need to do to drive consistent referrals. We also explore the psychology of selling and how to craft an effective personal training marketing message. If you're a HIT s

What does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in practical ways, the systems and processes you need, the challenges and opportunities you can expect, and so much more. Luke's own journey is a fascinating case study in starting out as a fitness entrepreneur and eventually building a wildly successful HIT business franchise, and he has been kind enough to share his insights and experience with High Intensity Business once again. Plain and simple: no matter where you are in your journey, if you want to grow your high-intensity training business and make it more successful, check out this episode!  ***

What does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable needs of HIT studios and their clients, all while keeping prices reasonable and competitive. In this episode, we talk about his approach to constant improvement, having good mentors and collaborating with the best experts, staying true to the principles of High-Intensity Training that revolutionized fitness, what he's learned about taking care of his health after a medical scare, how he sees Imagine Strength playing a key role in shaping the future of fitness, and more! If you're a HIT studio owner who wants to learn more about the best equipment you can get and use for your clients, you'll want to tune in to this one!

Attention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packaging for your HIT studio, keeping clients, engaged, rotating exercises and workout splits, as well as advice on creating package deals, setting expiration dates, and implementing cancellation policies — if you have a High-Intensity Training business and you want to get more out of it, this episode is a must-listen! Grow your High-Intensity Training studio faster with proven HIT Business Strategies and Tactics For the complete show notes, links, and resources, click here

What's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your strength training clients.  In this episode, we dive into hypertrophy, understanding muscle mass potential, factoring in wear and tear, older trainees, how much of what many people know about Mike Mentzer is largely inaccurate, and more. If you're keen on optimizing the results your studio gets for your clients, you'll want to listen to this episode! Attract more clients to your High-Intensity Training Studio For the complete show notes, links, and resources, click here

HIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)?  Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program "Million Dollar Trainer" shows personal trainers how to earn 7 figures per year. The episode is a deep dive into what you can learn from Pete's innovative approach to fitness, including the importance of efficient workouts, providing high-quality customer service, and marketing yourself as a HIT professional.   You'll learn what you need to do to go from zero to owning your own High-Intensity Training studio and making millions as a HIT personal trainer, as Pete sha

What are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph.D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit their plateaus. This episode is a deep dive into how High-Intensity Training studios can maximize their clients' results through advanced resistance training techniques. Luke and James discuss what factors you need to consider and optimize. They also touch on the importance of variation, including changing the speed of movement. Whether you're a HIT studio owner or a personal trainer looking to improve your clients' results, you won't want to miss this episode! *** This podcast episode is brought to you by Imagine Strength. Grow a successful High-Intensity Training business with the best workout equipment, intelligently

Have you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you're not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media without being spread thin across multiple platforms?   Joining us is award-winning author, podcaster, and business strategist Jenny Blake — Jenny helps business owners like you move forward in your personal and professional life using smarter systems that can help you work more efficiently and have more free time.   In this episode, Jenny talks about you can use social media the smart way so you can get the benefits of reaching more people with less headaches. We talk about strategies, tactics, and tips that take into account your personality type, energy levels, and your business goals. We also talk about how you can us

What's it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation?   Joining us is Strength 4 Health's Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutrition from Oxford College, is a HITUni-certified High-Intensity Strength Training Specialist, a YMCA-certified Personal Trainer, and he is also a member of the British Association for Cardiac Prevention & Rehabilitation.   In this episode, we talk about how Jon started and grew his fitness business, including getting high-quality leads with BARK.com, why tailoring workout programs to individual clients matters for longer-term success, working with clients who have heart disease and other cardiac issues, and the strategies and tactics you can use to expand your client base, and more.   Start and Grow Your HIT Business

How big of a difference can the right kind of supervision make for your High-Intensity Training clients, and how can you use that knowledge to make your marketing more effective? Dr. James Fisher joins us to take a deep dive into the importance of supervision during resistance training, and we examine what this means for HIT business owners, trainers, and your clients based on their respective backgrounds and abilities.  We'll look into the different outcome measures and effects on body composition, as well seeing how much – or how little – of a role factors such as technical coaching, safety, motivation, and accountability play in marketing and delivering the best client experiences. Learn Powerful, Proven Marketing Strategies for your HIT Business  For the complete show notes, links, and resources, click here

Do you worry about how you need to raise prices and the possibility of losing your clients?   Raising prices is one of the biggest challenges HIT business owners can face, but it's also one of the most important things you need to know how to do well if you want to sustain and grow your High-Intensity Training studio.   In this pricing masterclass, Discover Strength's Luke Carlson joins us to talk about how you as a HIT studio owner can raise prices the right way while keeping your clients happy and scaling your business at the same time.   Luke shares valuable insights on pricing strategies, talks about the hows and whys of great communication  with clients, how to make your business stand apart from your competitors, and provides actionable advice for business owners like yourself looking to increase profitability without sacrificing client satisfaction. Get Powerful Marketing Strategies for your HIT Studio straight from HIT Business Experts   For the complete show notes, links, and resources - Click Here

Attention fitness business owners and personal trainers: is evidence-based exercise and fitness training truly enough, or do you need to go deeper to really make a genuine, meaningful difference in the lives of your personal training clients? John Thompson is the owner of Thompson Fitness Transformation Center, a high-intensity group training studio in California, and Limitless, a high-performance men's coaching program for executives and entrepreneurs focused on teaching them how to unleash their potential. He has 15 years of personal training experience and has coached over 3,000 clients. In this episode, we talk about what you need to do as a trainer and as a HIT business owner in order to really reach deep into the psyche of your clients so that not only do you make a deep impact on their health and fitness, but they also make lead generation, client retention, and scaling your business faster, easier, and more satisfying for you that you'll wonder why you didn't think about doing these things we're about

How can you get potential clients to exercise the right way without unknowingly scaring off those who are skeptical of or new to high-intensity training? Award-winning trainer Dennis Rogers joins us to talk about how to help clients learn about HIT effectively and to help them get the most out of exercise. Dennis owns and operates the Binghamton, New York-based Essential Exercise studio. This episode explores what Dennis has learned about strength training and fitness approaches through his years in the industry. He talks about how he educates his clients on minimum effective dose requirements for positive health and fitness results while showing empathy for their unique situations, and how to effectively balance running a business while providing the best possible fitness and results-driven experience for your clients, and more. Get more clients with proven, powerful lead generation strategies from HIT Business Experts For the complete show notes, links, and resources - Click Here

How well do you understand the pain points of your clients? Can you really tap into their true motivations to help them achieve their fitness goals?  Corrie-Beth Lipowski joins us to share her insights on how to "Sell the Heaven" and unlock the full potential of your clients. As a sports nutrition specialist and co-founder of Pure Physique, Corrie-Beth is an expert in sustainable, transformational fitness, nutrition, and mindset programs.  In this episode, we talk about how you can use sensory language and visualization techniques to help your clients achieve their desired outcomes. You'll learn how to understand the true pain points and motivations of your clients with the first sales call so you can tailor solutions to help them overcome obstacles and unlock their full potential. We go in-depth into the importance of understanding the true pain and motivations of your clients, and the steps you as a fitness business owner can take to help your clients achieve their fitness goals. We talk about the "Sell the

HIT studio owners, have you ever stopped to think about how important your hiring process is for the success of your fitness business?  In a world where the fitness industry is growing at an exponential rate, having the right team can make all the difference. In this previously HIT Business members-only episode, we dive deep into the importance of hiring and how to create an effective hiring process for your gym. Luke Carlson, founder and CEO of Discover Strength joins us to discuss the hiring practices that have driven his success in the fitness industry. He shares his tried-and-true techniques for finding and hiring the right people for the job. Luke highlights the importance of "first who, then what," and stresses that it's the people who make up the company and create a successful business. We cover topics such as conducting interviews, assessing job candidates, and determining the best team structure for your gym. Luke stresses the importance of hiring for value fit, aligning your interests with your emp