Internet Marketing: Insider Tips And Advice For Online Marketing

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.  ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss:Can you developer a career in AI if you don't have a technical background?What is an AI summer?The argument for why you should be considering investing in AI solutions before it's too lateWhy business investment in AI training is essentialThe benefits of AI agility for small and medium businesses Is AI reframing what it means to be creative? Referenced on this episode:https://www.weforum.org/https://www.parliament.uk/about/mps-and-lords/members/apg/https://www.mckinsey.com/https://www.ibm.com/watsonhttps://courses.helsinki.fi/en/aytkt21018

In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.In this episode, we discuss:How far in advance is 'the future'?The difference between creativity and innovationThe importance of structure in creative processesWhat are 'Pirates in the Navy'?What is innovation philosophy?The difference in cultivating innovation in start-ups vs large corporationsShould everyone in a company be responsible for innovation? Referenced on this episode:[Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH[Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL[Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM CONNECT WITH TENDAYI/STR

In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand. Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms.In this episode, we discuss:How Seth grew his first Amazon business from an investment of $1000 to a 7-figure exit in the space of 5 yearsIs growing a 7-figure business on Amazon as achievable now as it was in 2015?What are the biggest challenges faced when selling on third-party platforms?The concept of firing bullets before cannons when attempting to validate your Amazon business ideasDo you have to have a paid advertising budget when launching a business on Amazon?The fundamentals of successful product listing pagesHow important are videos in product listings on Amazon? Referenced on this episode:[Book] The Four Hour Work Week by

In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform. In this episode, we discuss:How to best learn about cryptocurrenciesHow to build trust in the crypto marketHow to plan the launch of a cryptocurrency Obstacles faced when launching a cryptocurrencyCONNECT WITH MIKE/KODA:https://koda.finance/https://discord.com/invite/FBgEmJmHuchttps://twitter.com/coinkodahttps://www.linkedin.com/in/michael-fiebig-1637917b/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have f

Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022. In this episode, we discuss:What is the difference between affiliate marketing, partnership marketing and influencer marketing?The impact of the pandemic on the affiliate marketing industryAffiliate tracking methods in 2022What are the foundations businesses need in place to be successful with affiliate marketing?How to be a great affiliate managerThe importance of affiliate sales pagesWhat can cause affiliate campaigns to fail?Referenced on this episode:https://traffictribe.com/https://sparkbyclickbank.com/https://getcake.com/https://www.tune.com/https://www.kibocodeaccess.com/CONNECT WITH DOMINICK/CLICKBANK:https://www.linkedin.com/in/dominick-keenan-43211462/https://clinkbank.com/podcasthttps://www.linkedin.com/company/clickbank/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/

In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility.In this episode, we discuss:Max' evolution from blogger, to podcaster to network hostWhy have larger corporations become so interested in utilising podcasting to support their business growth?How important is editing when launching a podcast?The challenges faced by podcast publicistsThe unexpected benefits of podcastingReferenced on this episode:https://podfestexpo.com/https://podmatch.com/https://www.blogtalkradio.com/https://computersfortheblind.org/[Book] Big Magic by Elizabeth Gilbert: https://amzn.to/3Ik6N1yhttps://pod.co/the-advertising-hour/15-a-conversation-carousel-with-maxwell-ivey-a-k-a-the-blind-blogger CONNECT WITH MAX:https://theblindblogger.net/justask@theblindblogger.nethttp://wyexcuse.com/https://www.linkedin

In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list.In this episode, we discuss:Can you expect the same level of return from Facebook Ads as you could 5 years ago?How Clients and Clicks secured their first $1million per month Facebook Ad clientLessons learned from managing $1million Facebook Ad clientsThe differences in working with $5k, $10k and $100k per month Facebook Ad clientsWhat triggers should determine when you consider scaling up Facebook Ads?How to practically scale up your Facebook advertisingCONNECT WITH PAUL/CLICKS AND CLIENTS:https://www.clicksandclients.com/https://www.linkedin.com/in/paulrakovichceo/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVis

In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time. In this episode, we discuss:How did Hopin become Europe's fastest growing startup of all time?The benefits of hybrid eventsHow the events industry has changed during the pandemicWhat event technology helps to facilitate shared experiences?What data is available to event hosts that enables them to improve live experiences? Referenced on this episode:https://www.mindtheproduct.com/ https://streamyard.com/https://www.eventmanagerblog.com/ CONNECT WITH JULIUS/HOPIN:https://hopin.com/ https://www.linkedin.com/in/juliussolaris/https://twitter.com/tojulius  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CON

In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike.***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out***In this episode, we discuss:Is it more enjoyable building apps for large corporations or startups?How can you validate an app idea?How to secure funding from investors for your appWhy the first 3 months of an app build is crucial to its long term successIs influencer marketing a useful strategy for app promotion?CONNECT WITH JOHN/NAKED DEVELOPMENThttps://nakeddev.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhtt

In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System. Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships. In this episode, we discuss:How Tyler runs two businesses in under 10 hours a weekHow Tyler built his first company 'Authors Unite' into a 7-figure company without paid advertisingHow Tyler built a partner network of over 10,000 partners using just Google and LinkedIn Sales NavigatorThe skills required to be successful in executing a partner marketing programHow to start and scale your first partner marketing programReferenced on this episode:https://basecamp.com/https://www.pipedrive.com/The 4-Hour Work Week by Tim Ferriss: https://amzn.to/3FLzRNsLinkedWorking by Lewis Howes: https://amzn.to/3qLB2YJCONNECT WITH TYLER:https://www.instagram.com/tylerbwagner/https://authorsunite.co

In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin. Tim joins us to share his advice on how you can find the magic in your marketing teams. In this episode, we discuss:How to unify teams and align them with your long term business plansThe unique factors that impacts the alignment of marketing teamsHow the art of misdirection can apply to marketingWhat can distract marketing teams when they're on the journey of trying to achieve a long-term goal?How to surprise and delight your marketing teamsAre morale and momentum different things? Referenced on this episode:https://gtmhub.com/https://upraise.io/ CONNECT WITH TIM:Text "Grow" to 8443113200 to gain access to Tim's marketing vaulthttps://www.linkedin.com/in/marketing-consultant-tim-parkin/ https://www.timparkin.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibilit

In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration. Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA.In this episode, we discuss:The challenges of finding business mentorsWhat are the benefits of being a business mentor?How companies can encourage a culture of knowledge sharingHow formal education and self-learning can work togetherThe potential benefits of MBAs for business ownersReferenced on this episode:https://www.thepowermba.com/uk/the-power-digital-marketing/https://pod.co/the-advertising-hour/18-no-bullsh-t-marketing-w-sabrina-chevannes-managing-director-of-complex-creativeCONNECT WITH SABRINA/COMPLEX CREATIVE:https://wearecom

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.In this episode, we discuss:If it is easy to apply digital marketing skills to the discipline of direct mail advertising?Whether purpose-driven brandsare more open to utilising direct mail marketing?How difficult it is to track the success of direct mail campaigns?What can prevent SMEs from adopting sophisticated direct mail advertising?What lessons you can take from digital marketing and apply to direct mail? CONNECT WITH DAVE/POSTIE:https://postie.com/https://www.linkedin.com/in/davidlfink/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to r

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.In this episode, we discuss:How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemicThe criteria used by inBeat agency to identify microinfluencersWhat is a nano-influencer?How to choose microinfluencers to work withHow to best measure the success of micoinfluencer marketingReferenced on this episode:https://www.inbeat.co/CONNECT WITH DAVID/INBEAT AGENCY:https://inbeat.agency/https://www.linkedin.com/in/morneaudavidCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.In this episode, we discuss:The role marketers have in distilling and promoting important scientific messages related to sustainabilityHow can businesses avoid being accused of greenwashing?Why it's important for marketers to focus on the benefits of sustainabilityHow learning about sustainability can propel the careers of future CMOsThe Club biscuit problem!Referenced on this episode:manager-tools.comhttps://bcorporation.net/https://sdgs.un.org/goalshttps://sdgcompass.org/https://bimpactassessment.net/https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course CONNECT WITH PETE/ALWAYS BE CONTENT:https://alwaysbecontent.com/https://www.linkedin.com/in/peterdmartin/CONNECT WITH SCOTT:scott.colenutt@sitevisi

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans. William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.In this episode, we discuss:Just how difficult was it to launch a marketing agency at the beginning of the pandemic?How the nature of Literal Human's business model lessened the risk of launching during the pandemicDo top-talent now expect remote working flexibility?How has remote working impacted creative processes?Should marketing agencies expect freelance rates to rise?CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:https://literalhumans.com/https://twitter.com/wgadsbypeethttps://www.linkedin.com/in/william-gadsby-peethttps://www.linkedin.com/in/pauldavid-lhCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development. In this episode, you'll learn:How Martin built his first SEO SaaS productsHow the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddyHow to build the identification of quick SEO wins into your marketing routineThe importance of focusing on SEO fundamentals and avoiding shiny object syndrome9 of Martin's favourite SEO quick wins to help boost your organic performanceReferenced on

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.In this episode, you'll learn:Why it's helpful to distinguish between short-term and long-term learningWhere did eLearning, as we know it today, start?When was the Cambrian Explosion of eLearning?What is space repetition and why is it important?The difference between content marketing and thought leadershipHow marketers can best support eLearning sales teamsReferenced on this episode:[Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrEThe Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curveCONNECT WITH JOHN:https://www.youtube.com/c/JohnHelmerConsultinghttps://learninghack.libsyn.com/https://podcasts.apple.com/gb/podca

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.In this episode, you'll learn:The pros and cons for agency marketers in helping emerging brands to growIf it's possible to build a brand on Amazon?The marketing features of Amazon that you can't get anywhere elseCarolyn's tips for enhancing product listing pagesThe importance of creating product videos for AmazonHow to avoid being suspended for review manipulationHow Amazon's 'Subscribe & Save' subscriptions impact your customer retentionReferenced on this episode:https://sku.is/https://www.techstars.com/https://www.capitalfactory.com/Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1NdrCONNECT WITH CAROLYN

In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.In this episode, you'll learn:How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO methodWhat time and financial investments are needed to succeed with Rank & Rent SEO?How to choose a Rank & Rent SEO nicheHow to identify the businesses that are most likely to purchase Rank & Rent SEO leadsSEO tips to help you execute the Rank & Rent SEO MethodsCONNECT WITH LUKE:https://www.websiterentalcoaching.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.c