The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience.In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.   If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.Learn more about working with Kwadwo   [QUĀY.jo]. In this episode, you'll hear:The most obvious mistakes entrepreneurs make when speakingThe bridge metaphor in marketing and how it can help you guide your audienceThe power of speaking

Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around. Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business! In this episode, you'll hear:Understanding the current landscape of launches, funnels, and online marketing Diagnosing specific problems and finding tailored solutionsReal-world launch strategies that achieved record-breakin

While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts.In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him! If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!In this episode, you’ll learn:Real-life advice for pre-launching and validating business ideasIdeas on pivoting businesses that best suit youHow Travis scaled a podcast production agency in six monthsThe changes in the podcasting landscape you should be aware ofDeliver

Hey there! Welcome back to another exciting episode of “The Art of Online Business”. Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.In this episode, you'll hear:The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written cont

Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor. Join us as we delve into the nuances of her experiences, shedding light on the invisible hurdles entrepreneurs often face.In this episode, you'll hear:Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of

Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.Join us as Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.In this episode, you'll hear:Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's no

Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads. Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!In this episode, you'll hear:The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to he

Hey there! Welcome to another exciting episode of "The Entrepreneur's Journey" with your host, Rick Mulready. In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way.In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us want to throw in the towel. But fear not, my friends, because today I'm going to show you why embracing these challenges is actually the key to unlocking your true potential as an online entrepreneur.To illustrate this point, I'm going to share not one, but two inspiring stories from members of my accelerator program who faced some serious obstacles in their businesses. These stories will not only motivate you, but also provide you with practical strategies to overcome your own challenges.First up, we have an entrepreneu

Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them.Marissa's approach to hosting online summits is truly unique and impactful. She emphasizes the need for specificity and personalization in pitches to potential speakers, as well as the importance of maintaining the integrity and reputation of the event. Her summits have raised over $100,000 for organizations like the Headstrong Project, and she believes that giving back and creating a community that supports each other's growth is key to success.In this episode, you'll learn:The importance of messaging and inclusivity in online summitsMarissa's unique approach to hosting summits, including a charitable component and a focus on community buildingTips for crafting iconic c

Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees. As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the business. In this episode, I'll be sharing some actionable advice on how to identify signs of underperformance, communicate effectively, and put performance plans in place. In this episode, you'll learn:Signs of underperformance: We'll discuss some common signs that an employee may be underperforming, such as missed deadlines, poor quality work, and lack of engagement. It's important to be able to identify these signs early on so that you can take action before the situation gets worse.Communicating effectively: We'll talk about how to have difficult conversations with underperforming employees in a way that is respectful and produ

Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues. We dive deep into the layers of protection that online business owners need to consider, from getting started to scaling up. Braden shares her expertise on the importance of insurance, contracts, LLC formation, and paying quarterly taxes. In this episode, you'll learn:The importance of having insurance for your online business, and the different types of insurance you should considerHow to properly structure your business as an LLC, and the benefits of doing soThe benefits of filing taxes as an S Corp, and how it can save you moneyThe importance of having contracts in place with clients and contractors, and what to include in those contractsHow to properly classify workers as employees or contractors, and the legal implications of misclassificationBraden also shares some great

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success. In this episode, you'll learn:Shannon's approach to creating successful content on TikTokThe importance of storytelling and using keywords on the platformHow to repurpose content for maximum impactShannon's simple and organic sales funnel on TikTokUsing KPIs to track success on the platformShannon's guide for understanding the algorithm and creating a successful bio on InstagramHer membership program, Social Squad SocietyIf you're looking to up your TikTok game or

Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns. We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies. Throughout the episode, we cover a range of topics, including:The benefits of Google Analytics 4 and why it's important to install it before the deadlineHow to measure traffic sources and optimi

Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses. In our conversation, Steve shares some valuable insights on how he manages to balance his work and family life, and how he has been able to build successful online businesses. In this episode, you’ll learn:Setting boundaries: Steve emphasizes the importance of setting boundaries and finding ways to automate and delegate tasks to free up time. He shares some practical tips on how to do this effectively.Marketing strategy: Steve shares his marketing strategy for his e-commerce business, which involves framing ordinary products in a unique way and creating content around topics related to his target audience. He explains how this approach has helped him stand out in a crowded market.Redefining

In this episode of the Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website,  where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.In this episode, you'll learn:How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money. Metrics to look for when scaling ads:  Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend. Lowering cost per lead:  Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results. Optimizing the sales funnel: Kwadwo discusses the importa

Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools. Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist. She also talks about the limitations of current AI capabilities and the exciting developments to come in the next 6 to 18 months. Throughout the episode, Rachel and I discuss the use of AI in various tools and products, its potential for automating tasks and improving customer support, and the importance of understanding AI literacy and data privacy. In this episode, you'll learn:The role of a data scientist in creating effective Facebook and Instagram adsThe limitations of current AI capabilities and the potential for future developmentsThe use of AI in automating tasks and improving customer supportThe importance of understanding AI literacy and data privacyI

In this episode of Art of Online Business, I'm excited to announce the launch of my new AI-based chatbot, "Pick Rick's Brain."As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way.This chatbot has been designed to answer your burning questions about online business, using my coaching style and tone of voice. And the best part? It's available 24/7 for a nominal fee.In this episode, I'll be sharing all the details about "Pick Rick's Brain," including how it works, what you can expect, and how you can become one of the 100 pilot users to provide feedback on the experience.In this episode, you'll hear:What inspired me to create "Pick Rick's Brain" and how it differs from other chatbots on the marketHow the chatbot works and what types of

Let’s talk Facebook ads. In this episode of Art of Online Business, I sat down with my good friend and Accelerator coach, Kwadwo Sampany-Kessie. He specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns. I invited him on the show to talk to you about what's working right now with Facebook ads. And I will tell you, you are probably going to be disappointed because, teaser, it's not some flashy funnel hack. What’s working today is tried and true. What you’ll hear in this episode will set you up for success with Facebook ads in the future. Kwdawo [QUĀY.jo] helps course creators and coaches create more profit with less hustle in their online businesses. He specializes in managing Facebook ads and funnel fixing services so his clients can get more business!In this episode, you’ll learn:The t

If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you. Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and she helps coaches sell out their own programs!She’s going to teach us her 100K Ads & Funnel Framework™️ for selling out your coaching program. There are five elements of this framework and when you actually follow the steps, even the ones that seem obvious, you’ll see that this stuff really does work. I want you to take what you learn in this episode and implement it. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast (https://www.neillwilliams.com/podcast), and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Ne

In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being. This wasn’t an easy decision to make. But the truth is, I’m always my own worst critic and this is a necessary next step for my health. I’ve been struggling with burnout for several months now, and after feeling mentally and physically exhausted every day, I decided this is what I need to do. I always talk about prioritizing and focusing on your health and your family above all else. It's the foundational business principle and one that I'm always trying to help others with. This is why I’m doing this for myself now and what you can expect from me going forward. In this episode, you’ll learn:How long my sabbatical will be and when it will startThe symptoms of burnout I recognized in myselfThe foundational business pri