The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 475:37:48
- More information
Informações:
Synopsis
Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.
Episodes
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How to Improve Your Conversion Copywriting with Joel Klettke
02/08/2017 Duration: 47minOn today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.And joining me to share his expertise is conversion copywriter, Joel Klettke.Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re makin
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3 Facebook Ads Updates You Should Know About
25/07/2017 Duration: 25minOn today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.On the Show Today You’ll Learn:What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to youA big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaignsHow the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% onesHow to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.How to track conv
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How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000
19/07/2017 Duration: 37minI talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset... The willingness to test things out and keep at it even if what you’re doing isn’t working.That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.They spent $300 on Facebook ads and turned that into $15,000 in revenue.Not too shabby!As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.In my interview today with Mike…What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to tr
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[Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
12/07/2017 Duration: 46minOn today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:One where she spent just $100 on Facebook ads and did over $50K in revenue. And another campaign where she spent $500 on Facebook ads and brought i
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How to Setup Your Facebook Ads for Success (June 2017 Edition)
28/06/2017 Duration: 55minOn today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc… We’ll also discuss how to integrate split testing into your setup. In addition, you’ll also learn: Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketingWhat effect Facebook’s frequently changing ad policies will have on your copy Tips for coming up with
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[Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin
21/06/2017 Duration: 01h06minOn today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements. Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return. I’ll take that ROI all day long.In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including... His Facebook adsHow much he’s spending on adsThe tools he uses to set up his webinar systemThe different offers he makes in his funnel, including what he’s testing to incentivize people to pay in fullHow he tracks all of his resultsAnd what he would say to someone considering doing evergreen webinars for the first time.And more...There are two big takeaways I w
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How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)
14/06/2017 Duration: 39minIt’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences. Where to find the local awareness objective How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options? We talk about how to troubleshoot ads that have just recently started running but aren’t getting results How to get support from Facebook about your adsHow to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym What’s a “good” CPC? Is my CPC too high on this ad set? Should you use the 1-day or 7-day click attribution window when your Objective is Conve
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Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou
07/06/2017 Duration: 49minOn today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com. Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007. I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him. Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.We get into a TON of stuff today as we break down how he markets his e-commerce business. On today’s episode we get into: The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.We break
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[Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
31/05/2017 Duration: 45minOn today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours. On the Show Today You’ll Learn: Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goalThe philosophy behind WHY he created and followed this strategyThe FB ads strategy
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Facebook Ad “Objectives”: What They Mean + How to Use Them
25/05/2017 Duration: 31minOn today’s episode, we’re talking all about Facebook ad “Objectives”.Specifically…What’s the difference between each ad ObjectiveWhich one to chooseHow to use themWhat they mean in your Facebook ad campaignAnd, some exceptions you might want to make when it comes to choosing your ad Objective.I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.So we’re gonna dive head first into it all today… New Facebook Ads Feature! Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.The reason for that is because y
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How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
17/05/2017 Duration: 50minOn today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more. On the Show Today You’ll Also Learn: Why knowing their numbers was one of the most critical things Amber and her partner did in their businessThe offers she’s using to attract clientsWhy upsells are critical to the success of her ad campaignsWhy it took a while to gain momentum with her Facebook adHow she targets
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3 Steps to Writing GOOD Copy with Kira Hug
10/05/2017 Duration: 58minIt’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.You’ll Also Learn:The first thing to do before writing any copyWhere to find out what your ideal customers are saying about your niche.How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!Ways you can survey and interview your audience to really hear what people
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YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
03/05/2017 Duration: 38minThis episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...Today, we pick up where we left off in Part I and you’ll learn:What kind of video ad quality is best for different types of businessesHow long your YouTube video ad should beThe anatomy of a high converting YouTube ad, including what to sayBest practices for landing pages that are converting right nowWhat type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-in
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YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
26/04/2017 Duration: 41minIt’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability. Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…In Today’s Episode You’ll Learn:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...And make sure to tune-in next week when we have Part II, where we dive into:What kind of video ad quality is best for different types of businessesH
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Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
17/04/2017 Duration: 55minIf you’ve ever wondered how you can create a thriving online business while having a full-time job…Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...This episode is for you.On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.For me, most importantly, I really want you to pay attention to how Bre
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Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
12/04/2017 Duration: 29minIf you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more... On Today’s Show You’ll Learn: Facebook’s new (free) targeting research tool to hone in your ideal audience.How accurate the Facebook demographics targeting is and where the data comes from.How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?How to duplicate ads while ensuring the social proof carries with the ad.How to target your local market if it’s small (without getting an error from Facebook)The platform I recommend if you’re looking to launch a paid online courseAnd more
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How to Scale Your Facebook Ads (Without Ruining Your Results)
05/04/2017 Duration: 28minEver tried scaling your Facebook ads only to see your costs increase?If so, I feel you on this. It can be one of the more frustrating aspects of Facebook ads.And, unfortunately, it’s all too common because most people approach it the wrong way.That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.On Today’s Show You’ll Learn:What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.What Facebook ads’ auction is and how to “play” it to your advantage.How to find the most quality leads within your target audience and why it costs more to do so.Three strategies for finding new relevant target audiences for your campaigns.Ninja ways to use Facebook’s duplicate feature for scaling your ads.And much more!Like I say at the end of every episode, when it comes to Facebook
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Facebook Messenger Ads (Case Study + How To)
29/03/2017 Duration: 19minI’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalakaNeedless to say, I’m sold on the effectiveness of Messenger ads. With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon. In fact, it’s only growing.They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward. On Today’s Show You’ll Learn: Our strategy behind how we used Messenger ads including who we targeted and whyWhere Messenger ads fit in your funnel and how to strategically use them to move people closer to a saleHow we leveraged th
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Biggest Landing Page Mistakes (And How to Avoid Them)
22/03/2017 Duration: 32minOn today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).And, joining me to share these mistakes and best practices is Jeff Wenberg. I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.As you listen the show, keep in mind…Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…All of these tools are great. I do use LeadPages in my business, but you can be using what makes the most sense for you. On Today’s Show You’ll Learn:Why a template is absolutely crucial to have before you star
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Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch
15/03/2017 Duration: 32minIn this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch. On Today’s Show You’ll Learn: Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.The exact ad copy and images used to speak directly to our target audiences.The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…How we scaled our Facebook ads campaigns without ruining our good results.The way we used