The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about being super clear on who you serve and what problem you solve for them. I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. You will also need a consistent content strategy. I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads. Don’t forget to take a screenshot of this episode and tag me on Instagram stories to let me know

Do you want to know how to have the best launch copy on the block?Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.On Today's Episode You'll Learn: Brittany’s money-making order of operations Why you have to know your audience befo

Are you in the mood for a bonus episode? Me too. Let’s do it. In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. Did you know that my new live mini-series training, that teaches you my Optimized Launch Method, kicks off today?! If you're a course creator, maybe you're an online coach, or you've got a membership, and you're looking for a simple, repeatable, low-stress launching option that's super effective for you and your business, then you're going to want to register for this free live mini-series training. It’s the easiest launch you'll ever do, and by the end of the training, you're going to have a complete plan for using it in your business. If you want to register right now,

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out what launch method is right for you?I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do. If you have questions about your next launch, you’ve come

Making $25k from your first launch sounds pretty great, right?On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.On Today’s Show You’ll Learn: What it’s like to go from brick and mortar to online The importance of nailing down your messaging How being real attracts people to you Why Amy chose the Optimized Launch Method How to learn from your data The importance of testing and trialing Why you need to know th

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll

Do you do launch reviews after your launches to see how everything went?Well, it’s super important that you do, and I am going to tell you why.In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.On Today’s Show You’ll Learn: Why I created the Offer to Optimized programThe value of scalable intimacy Why I’m okay with not hitting my goal for the launch The importance of looking at earnings per lead The numbers behind my launch How to calculate your earnings per lead Why these numbers are so importantThe value of personal connection Things that did and did not work well in the launch The importance of doing a review of your launch shortly after it endsI hope this episode gives you some inspiration for your own launches and shows you how you can learn and impro

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm excited to be back this year with lots of exciting things in store for my business and for you!Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to! Listen up! Team Mulready is hiring! We’r

Do you have clarity on what problem you solve for people? If you do, could you have more?Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.On Today’s Show You’ll Learn: How to get clarity on your offer The method of selling them what they want but giving them what they need How to segment your audience The value of knowing your target audienceThe importance of tracking your numbers and testing Why it’s important to get comfortable on videoThe value of consistency There’s a reason I kept bringing this d

We are officially in 2021! Happy New Year, friends. Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.There are quite a few changes that we’re going through today, so don’t miss it. Come join me in this episode to hopefully close the door on the woes of 2020. Links & Resources Mentioned in this Episode:How Apple's Changes May Significantly Limit Your Marketing EffortsUse Facebook

How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode.  Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.On Today's Show You'll Learn: How to increase your profit before the end of 2020Tax deduction ideas for 2020How

Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?In this episode, I will share with you what I learned in my business in 2020. I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet. On Today’s Show You’ll Learn: The massive opportunity that podcasting presents Changes that you need to embrace in 2021The power of focused brandingThe difference between a building year and a growth yearWhy you cannot know enough about your target audience The value of segmentati

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not.So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.If you haven’t already joined us inside the free Optimized CEO Community Facebook group, I want to invite you to come on over. We have so much fun in there, it’s an a

Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim. Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina.  Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses.Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode. On Today’s Show You’ll

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a high ticket offer that you’d like to see even better results from? Today I want to share some of the takeaways from a recent coaching session.  This session was with one of our newest Accelerator group coaching members who has a high ticket offer.   We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. So today we’re breaking down how to understand your numbers and how to optimize them. If you have an offer that you think could be performing better than it already is, be sure to tune in. When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them. Rick Mulready's Links:Visit Rick's websiteD

For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual.   And guess what?!  It ended up being a HUGE success!Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever hired someone for your team that didn't work out?If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through t

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  Kate uses a ton of videos in her business and is super e

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome t