Prologue Profiles

"Since I didn't have a design background I wanted to focus on one thing that I could get really good at." - Lyndsey Butler After college, Lyndsey reached a fork in the road: law school or fashion. Lyndsey is now the head of the fashion line, VEDA, which she launched in 2008 with her mentor Yael Aflalo, and specializes in making the perfect leather jacket. In 2013 VEDA launched its flagship store on Mercer Street in Soho. You'll hear Lyndsey discuss how she got whisked away into the fashion world, the importance of being chill, and that if you moved your fears to the side, all that would be left is what you want to do: