Social Media Science Today!

-- How to Write Web Copy Like a Pro --What is the newest style of writing to attract today's short-attention span visitor? What specific steps should you take to optimize your web copy? What are the top three ways to motivate your visitors to take action on your site? This is a POWERFUL interview with SPECIFIC actions you can take when writing your website, blog, or any other web copy. Thomas Rozof and Charles Heflin describe specific copywriting tactics you can use to make your local marketing efforts much more effective. Here are a few of the points Tom Rozof made. (You'll find more in today's blog post).------ Simplify your message. Keep your offer nice and clear, to the point in a friendly but direct way. Tell them what you do, how you do it and why you are better or different than other choices.------ Give facts – give them plenty of reasons why to buy.------ Keywords - Use keywords that people are searching for. Write with keyword density higher at the start of your web copy. Have that list of keywords