The Speaker Lab With Grant Baldwin // Public Speaking / Motivational Speaking / Entrepreneurship

“When speakers communicate directly with the clients and leave me out of the communication, it can get fuzzy. And there have been times when that’s happened and logistical details have not occurred and it has cost somebody money.”Behind every outstanding speaking event is a world of logistics, relationships, and attention to detail that most audiences never see. On this week’s episode of The Speaker Lab, host Grant Baldwin chats with Lori Kennedy from Premier Speakers Bureau, an Advance Agent, who has mastered the art of making events run smoothly.Lori unpacks the critical steps that set the best speakers apart, from executing contracts and managing travel to handling last-minute changes with calm professionalism. Her candid stories from the field highlight the importance of flexibility, communication, and always having a Plan B.For speakers aiming to build strong, long-term relationships with event planners and bureaus, Lori emphasizes the power of simple habits like responding quickly to emails, keeping com