Marketing School | Digital Marketing | Online Marketing

In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog [00:45] They don’t have many strategies at Neil’s org, but rather one simple method. [01:10] Neil writes about personal experiences. [01:25] Neil wants people to know they can’t get his content anywhere else. [01:52] When he shares personal stories, he gets 12x more comments. [02:25] Growth Everywhere doesn’t have a headline or title until after the interview. [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas. [03:45] A blog should be about what you want to share, but also what people would want to read. [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things. [04:45] Ben Settle came up with the concept for “Seinfeld Emails”. [05:25]