Maximize Your Social With Neal Schaffer

How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis budget spend on social. Key Highlights[00:49] The Power of Habit[01:31] The Concept of Unplugged[05:01] The Challenge with Social Media[06:06] My Approach[06:16] A Role of Social Media Consultant  [09:15] Things I Have Struggled With As Social Media Consultant[09:57] The Fear I Have As Social Media ConsultantNotable QuotesAnd obviously, for those listening to the podcast, we know that that is not the world of social in order to be successful. It takes time to, obviously, create relationships develop relationships as a whole content side. And above and beyond that there's sort of a brand new inside that this doctor or this small business has their own culture, their own brand, their own differentiators in the marketplace.So my approach has always been compan