Studio Sherpas Podcast

In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System. The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers. Key Takeaways Creating a membership model can provide predictable income for a photography business. Focusing on a specific service and building trust with clients can lead to a more stable and profitable business. Exclusivity and scarcity can attract clients and increase perceived value. Having a go-to product or ser