Scaling Up Business Podcast

In this Getting Real Episode, Bill sits down with Shawn Hill, a software entrepreneur that makes it easy for companies to track customer growth and their own reputation. You’ll learn about his journey, some of his struggles, and how he got his big break in this week’s show!   Shawn is the Community Marketing Director for NiceJob. He’s passionate about engaging with small businesses through social media, videos, and podcasts to help them develop their reputation marketing and ensure their success with the NiceJob platform. He often writes about marketing channels for small businesses and how to create fan cultures.   Reputation marketing is all about taking the parts of your reputation that you can control, making it better, and amplifying it to your audience. It’s about owning your uniqueness and using it as a strength, even if certain customers are put off by it.   One of Shawn’s biggest struggles right now is the push and pull between manual processes and automation. There has to be a balance between the tw