Maximize Your Social With Neal Schaffer

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.Key Highlights[13:17] Developing Your Own Unique Brand Voice[15:32] The Upside Down Pyramid of Personality[22:18] Why Your Content Workflow Should Start With Live Video[25:13] 3 Recommended Tools for Live Streaming[27:20] Using Survey to Generate Multiple Content[30:51] Piloting AI for Content Marketers[38:20] Recommended Tools for AI Content[41:34] How to Drive Revenue With Podcast and Networking[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel[45:01] 3 Buckets of Content for YouTube Strategy[48:04] Designing Your Sales Funnel for the Visual Generation[51:03]  How to Reverse Engineer Your Competitors' Social Media Strategy[52:12] Effectively Work With Journalists to Gai

What just might be the ultimate lead magnet? An online course.  And it doesn't have to be complex to create either.Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses.But her technology is not only for course creators. It's for any business.As Alyssa explains in this interview, you're missing out if you don't have an online course freebie for your business. We discuss the why of this, but also:Why online courses will increase your opt-in rate - as a freebie on your website or you can run ads directly to themHow to make your online course quicklyHow to use the course to fuel the rest of your businessAfter listening to this interview you'll never think of online courses as being just for content creators again!Key Highlights[03:16] Introduction o

As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels.With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well.Learn all about this concept of employer branding and why it is critical for marketers to understand.Key Highlights[02:47] Looking At Employer Branding[04:46] Four Types of Media[05:47] The Idea of Employee Advocacy[07:33] Case Studies[11:19] My Thoughts On Branding[13:02] How Much Can Brands Control Their Branding?[13:28] The Heart of Employer Branding[16:20] Employer Branding Statistics[18:36] The Value of Employer Branding[20:42] How Social Media Can Help in Strengthening Employer Branding[22:15] Ways to Leverage Employees As Influences for Your Employer Brand Notable QuotesEvery time we engage with a customer, every employee is in essence advocating for us, right? They&a

Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of them, and while there are still a plethora of opportunities to engage online, the same can be said for in-person events. Learn all about how to grow your business through networking from master networker and communicator Dave Delaney.Key Highlights[01:22] Introduction of Podcast Guest, Dave Delaney[05:35] How Dave Got Into Networking[08:15] What Prompted Dave to Write A Book[10:46] Three Ups of Networking Nicely[12:08] How to Find Networking Events[14:48] How Events Can Help Grow Businesses[18:00] Start By Setting A Goal[20:44] How to Connect Your Business to the Event Without Being Salesly[25:27] Get Out of Your Comfort Zone[31:36] The Nice Method [38:53] Celebrating Life Outside Walls[44:13] Connect With Dave and How to Get A Copy of His BookNotable QuotesNetworking is a critical thing, not always easy to do. But there's this, there's this idea that if we do it and we

Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more about what this podcast is about! You can also learn more about me here by clicking any of these links:WebsitePodcast WebsiteAmazonLinkedInTwitterFacebookInstagramYouTubePinterestLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in Dallas, Texas.Since you are listening to this podcast, you already know how compelling a medium podcasting can be. But what are the newest trends and technology you should be aware of if you are a content creator or looking into tapping into podcasting for your business?Look no further - just listen to my report and you'll feel as if you attended the event yourself!Key Highlights[02:23] Upcoming Marketing Conferences[04:07] What I Learned At Podcast Movement 2022[06:07] Success Is About Consistency[06:51] Podcast Statistics[08:38] 2 Best Ways to Promote Podcast[14:11] It's All About Video[16:14] Tiktok Takeaway[18:15] What Do Successful Podcasters Do?[19:21] Use Email With Your Podcast[21:35] An Interesting Shift in Podcasting[23:32] What Is Patreon?[25:32] Another Trend in Podcasting[28:29] Podcasting Is Special[30:18] How to Contact Me For Podcasting AdviceNotable Q

YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it.Joining me today is the person that I can honestly call the world's expert on YouTube marketing, author of The YouTube Formula, Derral Eves. Listening to this very special episode will give you all you need to start leveraging YouTube as a strategic marketing channel.Key Highlights[02:17] Introduction of Podcast Guest, Derral Eves[05:41] How Derral Got Into YouTube[08:09] Derral's Love and Passion for Marketing[14:06] An Example of Brand That Leveraged User Generated Content[18:10] Doing Preparatory Things[24:03] Paying Attention to YouTube Analytics Data[32:46] Getting to the Tipping Point of YouTube?[38:01] Darrel's Advice on Making Sure People Stay in Your VideosNotable QuotesThat's how I&apo

Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.Key Highlights[02:30] Facebook Statistics[04:12] Don't Give Up On Facebook[04:55] Ways Savvy Businesses Are Using Facebook[07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads[10:44] 3 Main Campaigns Most My Clients Use for Different Purposes[12:22] Different Ways of Leveraging Audiences[16:22] Narrowing Target Audience[17:31] Leveraging Custom Audiences[18:49] Facebook Ad Library[20:59] Think Mobile First[21:59]  Speak to Pain Points and Emotions[23:11] Consider Coupons[24:44] Leverage User-Generated & Influencer-Generated Content[

We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marketing our product?Enter Ovi Negrean, Co-Founder of the social media management tool SocialBee, who has recently launched a new product, ACE Meetings, which has integrated Web3 as a core component of its product. Learn all about this fascinating case study and see how you can put the power of Web3 to use for marketing your business!Key Highlights[02:19] Introduction to Podcast Guest, Ovi Negrean[05:40] How Ovi Got Into Software and Entrepreneurship[10:12] Launching New Product[13:02] What is Web3 Space?[17:54] The Process and Tools of Integrating A Product Into Web3[20:39] The Value of Getting Into NFT Space[24:38] Group Ownership With Ovi's Product[28:44] Co-founding Decision[30:05] Group Decision Influence[35:06] Managing The Community[37:58] What is Discord[41:06] Connect With oviNotable QuotesSocial media is just like one part of the whole marketing toolk

With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand?While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves.This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer marketing. Hope you enjoy it!Key Highlights[02:08] How I Teach Influencer Marketing[03:29] How to Find Influencers[05:55] Where to Begin Your Influencer Search[07:33] Performing A Search In Facebook[08:48] Finding Different Niches Within the Same Niche[11:35] Performing A Search in LinkedIn[12:29] Influencer Search in Pinterest[14:08] The Core of Influencer Marketing[14:58] 99-1 RuleNotable QuotesIn other words, if we're looking at a week's worth of Hawaii travel tips, or maybe the last 20 posts, maybe there's two or three accounts that are getting 70% of the engagement. Those are the people obviously that

I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there's nothing social about an ad, even if it is appearing on a feed in a social network.While I tend to talk about social media as being a place to collaborate with influencers, it is equally a critical arena that gives you the ability to deepen relationships with your own customers.Customer experience marketing expert Stacy Sherman joins me for this interview where she goes into the different ways brands can leverage social media to deepen customer relationships.Key Highlights[02:56] Introduction of Podcast Guest, Stacy Sherman[06:53] Stacy's Journey to Customer Experience[10:47] Stacy's Advise to Companies That Are Ready to Leverage Customer Experience[12:54] How to Start Customer Experience Audit[15:46] It's All About Response[18:11] The Power of Connection[24:15] Recommended Tools for Competitive Research[34:08] Connect with StacyNotable QuotesYou

The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years?It's time to change.I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing strategy as well as an indication of how Meta promotes its social networks (Facebook, Instagram, WhatsApp) to small business owners.Listen in for my recap, and hopefully, you will begin the walk on the road of adjustment today.Key Highlights[01:39] Different Things You Need to Do in Digital Marketing[3:00] The 2 Big Takeaways from Meta Boost Event[05:19] Start Publishing Reels![07:42] The Focus on Mobile[09:24] Boost Option[09:40] Meta Blueprint[10:18] Meta Boost US[14:09] Messaging Tools Provided by Meta[14:33] The Standard Functionalities of Meta Messaging Tools[16:33] Great Case Studies on Messaging[20:27] Instagram

Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:The intent of the search determines how you should rank for the keyword. 'Money' keywords are terms your audience is actually using (not necessarily industry words) with high volume and high intentDo not start a blog if you find money keywords - > make evergreen pagesIf you don't have money keywords --> you may want to start a blog or you may to put your resources into other forms of marketing and not SEOI think you will enjoy this holistic view on SEO as much as I did!Key Highlights[01:23] Introduction of Podcast Guest, Hilary Angrove[03:42] Hilary's Journey to Digital Marketing[09:48] Keyword Research As An S

Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker?You'd be surprised as to how often I hear this.How should you respond?While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my thoughts on the subject - and even if you don't have a kid I think you'll find this short and sweet episode interesting!Key Highlights [02:10] My Advice I Give to Parents Whose Children Want to Become Influencers[04:08] Strategize With Your Kids[04:46] Handling Privacy Issue[05:26] Core Skills Your Kid Can Learn By Being An Influencer[06:55] Instilling Sense of Confidence and Achievement[09:03] Empowering New Generation With Skill SetNotable QuotesBecause I think a lot of parents really freak out about their children wanted to become an influencer, I don't want you to freak out about it, I want you to celebrate it. And I want you to encourage it. And

Have you thought about how little control we have over the consumer or buyer these days?With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle?You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial buyers and influencers as well as transforming prospects and customers into your own sales team.This fascinating interview with the author of The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, Tom Burton, will have you building our own yellow brick road in no time - and finding success in the digital and social media marketing of today.Key Highlights[01:59] Introduction of Podcast Guest, Tom Burton[07:53] The Revenue Zone Defined[14:09] The Three Rules on Engagement With Younger Audience[16:21] Managing Expectations and Budget[18:07] The Yellow Brick Ro

I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode.A product-centric approach to social media marketing can yield effective results at many levels.When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal branding, content, and yield more influence than you might have found possible.Listen in for the details and how all of these aspects of digital and social media marketing can work together in harmony.Key Highlights[03:22] How Do We Get the Word Out of Your Product?[03:57] Talk About your Product![04:36] The Different Elements You Need to be Successful in Social Media[05:33] The Concept of Influence[06:00] Valuing Employee Influencers[07:30] Help Your Employees Create Personal Brands Aligned with their Expertise[08:04] Resources that Will Help You Optimize Your Profile[10:30] The Concept of Publishing Content for Influen

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy.Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is,  AI possesses the power to change everything.If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.Key Highlights[02:17] Introduction of Podcast Guest, Paul Roetzer[03:50] How Paul Start Getting Interested in AI and Marketing[06:10] What is Quantum Computing[08:05] Individual Use Case for AI[11:53] What You Can Do to Leverage AI[14:02] AI Tools in Marketing, Sales, and Influencer Marketing[16:57] Leveraging Anonymous Data Across Clients[19:57] 3 Areas That You Should Start Focusing[23:47] The Pitfalls of Marketers With AI Technology[28:36] Final Advice[29:40] Connect with PaulNotable QuotesI mean, yeah, AI is language. It is vision technolo

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement.What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy.It's simple: The more data you have, the more effective your marketing will be.If you don't have enough data, it is worth investing in acquiring it.This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your marketing.Key Highlights [02:49] Why Everything You Do Should Be Data-Driven As Possible[03:43] My First Experience With Understanding How Powerful Data Can Be[05:04] You Need to Experiment More[07:48] Be Aggressive in Getting the Data[08:44] How Data Can Help You Make Informed Decisions[09:15] I Encourage You to Spend A Little Money in Terms You Can Get More DataNotable QuotesBut we talk about in marketing a data driven strategy, I believe that everything we do should be as data driven as possible. Obviously, it's hard

Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should.And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it.If you are in either of these boats, you will get A LOT out of this interview with Bobby Klinck, author of Email Marketing That Doesn't Suck, who will school you on everything you wanted to know about email marketing in this episode!Key Highlights[02:12] Introduction of Podcast Guest, Bobby Klinck[05:50] How Bobby Began Using Email Marketing[11:05] Shifting from Legal Industry to Marketing[17:13] How Bobby Finds Stories to Tell[17:58] Why Stories Are Powerful[22:00] How to Know If the Email is Impacting the Business In A Positive Way?[29:31] Why Email Is Stil the Best Platform[33:12] The CATCH Framework[39:15] Nurturer to Welcome[40:26] What Made Bob

In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks.But how does one get backlinks? And are the more links the merrier?I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing influencers just by the number of followers.Are many companies flat out doing SEO wrong? Here's my take - would love to hear what you think.Key Highlights[02:11] My New Mission Statement[05:20] Why SEO Is Important?[06:05] How Does Library of Content Help Your Business?[07:33] Off-page SEO[08:49] Will Content Alone Get You Ranked?[10:05] Critical Things to SEO[11:36] How Does Google Know Authority On Sites?[13:11] SEO Backlinks[13:26] Ways to Build Backlinks[18:48] Importance of Relevance[20:07] Only Get Backlink